NEWS on OS - New Kit Sponsor - Andrews Air Conditioning

Well its only for a year. That and the fact we will have more time to tell Nike what we actually want means next season's shirt should be much tastier.

KHA - not sure about the reasoning, but sounds plausible. I'd think sponsors of Celtic, or any of the big European clubs who can claim a global following & the shirt sales that go with that, would be more put-out at this option though.

Agree with you that this would seriously reduce any financial terms for sponsorship, more so for clubs other than those in the above group. I suspect sponsors here see that there is sufficient exposure in the number of tv games these clubs get and they attract global brands that reach (or are intent on reaching) those markets that receive Prem/Celtic/Rangers games.

I'm not sure how big Andrews Sykes market is overseas, I know where they say they are, but we'll obviously get more exposure this year & this could be a toe-in-the-water job (one year deal) for both of us.

As I've said before, I like that my club supports and is being supported by a strong, local business who have a track record of sponsoring us.

It just seems very Charlton and that's a good thing as far as I'm concerned!!

Seems that any shirt sponsor only parts with their cash on the basis that their brand gets as much exposure as is possible and that includes having as many fans as possible traipsing up and down the high street and round the hotel swimming pool with it emblazoned on their football shirt. Given that that's the only reason our team Charlton get this much needed revenue I can't understand why anybody who wants a Charlton replica shirt would want one that isn't identical to those worn on matchdays by our Hero's ? and perhaps weaken Charltons negotiating position in future sponsorship negotiations.

Any news on them being on sale/shop opening ?

Not yet MOG. Closed on Friday 1st for "several weeks" as first stage of a two-stage refit.

The authentic kits (or at least the Adidas ones) have a stretchy rubber membrane bit across the shouldersm chest and back designed to pull your ribcage up and out, increasing lung capacity and therefore performance. The kit is also fitted and really hugs the player, look at recent chelsea kits and you will see how tight they all look. They are also lighter and wick moisture away from the body more effectively than the supporters kit. However seeing as most people wear the kit to watch the team instead of wearing it to play football in, it's not really that popular.

This is common in American sports such as Football. You can buy a replica and Authentic. Authentic will be exactly the same as the players wear on game day normally alot thicker and stronger than the replica and 3 times the cost.

Out of interest, Forest have done a similar deal to us (1 year deal with a local firm) - nicer looking 'logo' though even if it is just text!

http://www.nottinghamforest.co.uk/page/NewsDetail/0,,10308~2808495,00.html

Also, Huddersfield are being sponsored by a cider firm I've never heard of, so I think Andrews Air Conditioning as a brand is pretty well in line with most Championship sponsors.

The authentic kits (or at least the Adidas ones) have a stretchy rubber membrane bit across the shouldersm chest and back designed to pull your ribcage up and out, increasing lung capacity and therefore performance. The kit is also fitted and really hugs the player, look at recent chelsea kits and you will see how tight they all look. They are also lighter and wick moisture away from the body more effectively than the supporters kit. However seeing as most people wear the kit to watch the team instead of wearing it to play football in, it's not really that popular.

This is common in American sports such as Football. You can buy a replica and Authentic. Authentic will be exactly the same as the players wear on game day normally alot thicker and stronger than the replica and 3 times the cost.

I'd love to know how many "authentic" tops they sell

I wonder if Watford fans are underwhelmed...

http://www.watfordfc.com/page/NewsDetail/0,,10400~2818941,00.html

Can you imagine the fry up on here if they were our sponsors : - )

What an awful yolk that was Henners

You never know, it may give them a good crack at the title

I wonder if Watford poached them from anyone else ?

I heard their sponsor will give them the financial backing to have a good chicken run at the title.

*already got me coat.

Will this finally answer the age-old question of who comes first, when The Venky's Chickens of Blackburn play the Happy Egg Hornets??