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‘Fill the Valley’ - repeated for Ipswich and Cambridge Utd (p17)
Comments
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You , as a season ticket holder, get the opportunity to choose 3 punters who you would like to come along, for no charge and then said punters can thank you for the money saved supplying you with alcohol or if you’re me you get 3 empty spare seats near you so you don’t have to sit next to anyone cos you hate people , win winpalarsehater said:So as a st I get 20% off a drink for 1 game yet
yet someone will go to 3 games for free for not forking out for 117 -
As a ST holder, I'm more than happy that this offer is being repeated, if we can get more people in the stadium, especially against Ipswich then all the better. Ipswich have sold out the JS stand, so we need as many bums on seats as we can get. Its a midweek game which means I cant make it, due to work commitments, but I hope as many people turn up as possible, and I'll be paying my £10 to watch the game on CATV.
If we can get just a few extra 1000 in to the ground for both games its a great way to support the team, and hopefully come the end of the season it has paid off.7 -
Maybe the outcome of this season's offers alongside additional sales, effect of 15k plus might see a change in the prices of both season tickets and matchday tickets next season.0
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The way we were playing under Adkins i think we'd have struggled to give them awayclb74 said:Personally I would of left the free games till after Christmas.
It wouldve nice to see the attendances for Ipswich and Cambridge on the back of the Plymouth game.
I wonder why we didnt do the free tickets from the start of the season1 -
The value to significant sponsors is in media coverage, not eyeballs in the ground, so League One is the obstacle not attendances per se.addickson said:Think Wayne Mumford will have had a big say in this, easier to attract sponsors on the back of the potential of big home gates
In any event, the value of any sponsorship likely to be available to Charlton is heavily outweighed by ticket revenue.2 -
I wonder what the take up would be if we just made all season tickets £199 with a kids ticket £1 when purchased with an adult season ticket (existing ticket holders get priority to keep their posh seats)5
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We modelled this ten years ago. One problem is that you would sell lots of tickets to people who would not in practice attend more than a dozen games - this is replicated where it’s been done elsewhere and is related to the reason we have thousands of no-show season ticket holders each game already.MrOneLung said:I wonder what the take up would be if we just made all season tickets £199 with a kids ticket £1 when purchased with an adult season ticket (existing ticket holders get priority to keep their posh seats)The other problem is the risk that people acclimatise to it and won’t then accept much higher prices in a higher division.In League One you are heavily dependent on ticket revenue as a proportion of turnover. A price of £199 is actually £165.83 plus VAT. Add in child concessions and you’re probably looking at an average yield of £100 net, so sell 20,000 (doubtful, given we have £260 season ticket already) and you’ve just replicated your existing ST revenue of circa £2m but pretty much wiped out your home match ticket revenue. Let’s say a £1m hit.
You maybe get an extra few thousand people actually attending and make £2 per head profit out of them in ancillary sales, hence say £6 a game or £138,000 over the season.
The base assumption for this idea is that people are currently put off by price, but what if they don’t come because they don’t want to come or can’t come in larger numbers?12 -
Airman of the 9000 season ticket holders we have , how many roughly miss each game?Airman Brown said:
We modelled this ten years ago. One problem is that you would sell lots of tickets to people who would not in practice attend more than a dozen games - this is replicated where it’s been done elsewhere and is related to the reason we have thousands of no-show season ticket holders each game already.MrOneLung said:I wonder what the take up would be if we just made all season tickets £199 with a kids ticket £1 when purchased with an adult season ticket (existing ticket holders get priority to keep their posh seats)The other problem is the risk that people acclimatise to it and won’t then accept much higher prices in a higher division.In League One you are heavily dependent on ticket revenue as a proportion of turnover. A price of £199 is actually £165.83 plus VAT. Add in child concessions and you’re probably looking at an average yield of £100 net, so sell 20,000 (doubtful) and you’ve just replicated your existing ST revenue of circa £2m but pretty much wiped out your home match ticket revenue. Let’s say a £1m hit.
You maybe get an extra few thousand people actually attending and make £2 per head out of them in ancillary sales, hence say £6 a game or £138,000 over the season.0 -
It goes up and down depending on circumstances of the game, but it’s rarely fewer than 2,000. So for Accrington, for example, the actual was under 7,000 but there will have been some ticket sales and comps (so few aways for that one they are not material). If we have 9,888 season tickets as stated by the club and given the published attendance was 11,813, I’d say it’s reasonable to assume that circa 4,500 season ticket holders didn’t attend.clb74 said:
Airman of the 9000 season ticket holders we have , how many roughly miss each game?Airman Brown said:
We modelled this ten years ago. One problem is that you would sell lots of tickets to people who would not in practice attend more than a dozen games - this is replicated where it’s been done elsewhere and is related to the reason we have thousands of no-show season ticket holders each game already.MrOneLung said:I wonder what the take up would be if we just made all season tickets £199 with a kids ticket £1 when purchased with an adult season ticket (existing ticket holders get priority to keep their posh seats)The other problem is the risk that people acclimatise to it and won’t then accept much higher prices in a higher division.In League One you are heavily dependent on ticket revenue as a proportion of turnover. A price of £199 is actually £165.83 plus VAT. Add in child concessions and you’re probably looking at an average yield of £100 net, so sell 20,000 (doubtful) and you’ve just replicated your existing ST revenue of circa £2m but pretty much wiped out your home match ticket revenue. Let’s say a £1m hit.
You maybe get an extra few thousand people actually attending and make £2 per head out of them in ancillary sales, hence say £6 a game or £138,000 over the season.
That’s an extreme example, but it’s not unprecedented, going back to PL days, although the starting point was higher then. I think 2,500 is not untypical.
You have a whole range of people in the mix here - people paying £260 so not caring if they pick and choose, people unable to travel in midweek, small children who may or may not attend in midweek or more than occasionally, people buying just to support the club even though they can only attend occasionally and people just missing that game for work or family commitment.0 -
If anyone's got a couple of spares for the Ipswich game please let me know!0
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The best solution I think is buy 2 get 3rd for free. Or at least buy 1 adult get a cheap / free kids ticket.That said I think this offer currently may be as much about helping the team rather any immediate revenue benefit.2
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Thing is you need the season ticket holders to buy the season tickets to be able to redeem the free tickets. I have a season ticket as do both my parents, I hope we continue to get to fill The Valley, but I also hope we get value for our tickets, if that makes sense1
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‘Value’ can be interpreted in many different ways. In a very simplistic way it might be ‘am I / my family paying the lowest possible amount of money achievable to get into all the games we attend’sam3110 said:Thing is you need the season ticket holders to buy the season tickets to be able to redeem the free tickets. I have a season ticket as do both my parents, I hope we continue to get to fill The Valley, but I also hope we get value for our tickets, if that makes sense
But in reality, that’s not achieving the best ‘value’ if each game you attend is a less enjoyable occasion and the team are doing worse etc because the ground is 70% empty the atmosphere is rubbish and we’re in the bottom 6 losing at home to Accrington. Ultimately every season ticket holder has a direct vested interest in seeing the side do well and in having a good atmosphere at matches. I’ve bought my season ticket for the last 30 odd years and am willing/happy to pay for it, but I feel I’m getting more ‘value’ from it if I’m actually enjoying being there and ideally the team are doing well. If that’s achieved by filling half the seats including those next to me with people who want to come but are only interested in doing so for free, then to be honest I’m absolutely fine with that -certainly in league one. Others might feel differently. But I just want us to win matches and get the hell out of this league , quite frankly I’d buy 10 season tickets and go round trying to persuade random tourists at London Bridge to come down before every game if it would get us promoted!11 -
Excellent post Paul S1
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Local residents (SE7) have been sent two tickets each for the Ipswich game, sat in the AC Stand.
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What's there not to like, Ipswich end sold out & 1/2 full home end V a full Valley with free threer's coming with Season Ticket holders. If the club is sensible they will release Curbs stand A & B for sale to Ipswich fans to boast revenueMy son and my six free tickets will mean his mates coming again, two of his mates have had the taste of Valley this season, the ugly Adkins last match and last free hitter v Plymouth - both enjoy coming and are more than happy to take up the freebies and come again when match is PPV, Pay in Person at Valley ! They enjoy the buzz of a Rocking Valley and whole experience of coming, so well done Thomas. I'm more than happy that tickets are given away and the Valley is full or as near as V 1/2 empty ground.5
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I'd be very grateful if anyone has s couple of spares for the Cambridge game. Very happy to make an Upbeats donation as thanks0
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Weirdly I can confirm that the Shrewsbury bog, still has the Cheltenham 2020 adds in their framed adverts. Have a piss an think about going to an event 20 months ago..Mendonca In Asdas said:
Are they still up on the wall?matt88 said:
There were still adverts in the upper west toilets for the Cheltenham Festival in March 2020. A bit of a morbid reminder of that super-spreader event...Airman Brown said:
I understand there were ads in the toilets. I didn’t notice the big screen. My point though is the lack of joined-up thinking within the club. It’s not as if the idea of doing half season tickets will have come up at a meeting on Friday after the programme had been printed. Nobody is joining the dots.eaststandmike said:
Blimey, they missed a trick there then, I take it it was well advertised in the stadium and on the big screen though?Airman Brown said:No mention of half season tickets, launched the previous day, in the programme on Saturday.0 -
RaplhMilne said:
Weirdly I can confirm that the Shrewsbury bog, still has the Cheltenham 2020 adds in their framed adverts. Have a piss an think about going to an event 20 months ago..Mendonca In Asdas said:
Are they still up on the wall?matt88 said:
There were still adverts in the upper west toilets for the Cheltenham Festival in March 2020. A bit of a morbid reminder of that super-spreader event...Airman Brown said:
I understand there were ads in the toilets. I didn’t notice the big screen. My point though is the lack of joined-up thinking within the club. It’s not as if the idea of doing half season tickets will have come up at a meeting on Friday after the programme had been printed. Nobody is joining the dots.eaststandmike said:
Blimey, they missed a trick there then, I take it it was well advertised in the stadium and on the big screen though?Airman Brown said:No mention of half season tickets, launched the previous day, in the programme on Saturday.
Had this on the concourse as well
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Can't see that sending free tickets to local residents will help fill the ground. Ok they will be counted as tickets issued and count on the official gate but I'm sure many will just go in the bin and won't translate to bums on seats.3
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True, but not sure it matters. The seats would be empty anyway and the official attendance bears no relation to reality already. One thing the club needs to think about is that it is creating a secondary market outside the ground. There were people trying to sell print at home comp tickets against Plymouth.LargeAddick said:Can't see that sending free tickets to local residents will help fill the ground. Ok they will be counted as tickets issued and count on the official gate but I'm sure many will just go in the bin and won't translate to bums on seats.0 -
Shine - apologies for the late response I've have been away from the site as studying for an exam - If these are still available then yes please!shine166 said:0 -
The overall crowd currently stands at 20,500 for next week's clash with @IpswichTown Keep claiming those tickets and let's #FillTheValley!4 -
shine166 said:
I've got one, just let me know where you want to sit and il book it.mendonca said:Anybody able to help me with a ticket for the Cambridge game please? Be good to have that to look forward to as am away till then.
Also.got 2 spares for Ipswich
Do you still have one left for ipswich? I would be delighted if ya did!
Cheers.
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Looking for three tickets for the Ipswich game if anyone can help please!Thanks!0
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Does anyone have a pair of spare seats for Cambridge in ESE or F near row R please? Trying to persuade the BIL to become an STH0
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looking for 2 tickets for Ipswich game, much appreciated0
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Morning
Looking for 3 Ipswich tickets please if possible.
Many thanks!0 -
Can I also join in on the requests? Looking for 1 ticket for the Ipswich game if anyone can help.0
