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EE Plane advert confusion..

Hal1x
Posts: 4,265
Bit baffled with this advert, did they only just talk to the plane?, the advert implies that they landed it remotely but this seems like total bullsh#t.
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They were the air traffic control weren’t they?0
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I assumed that they were using a flight simulator programme0
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They were acting as the actual air traffic control. So they had video feeds covering the entire airfield as if they were in the tower, feeds for the radar and two way radio.
This is actually how London City now works. There is no tower on site, just a large pole with cameras on to give a remote ATC the same view of the air field as they would get from an on-site tower. All that video, plus the radar and radio are all directed to a remote ATC who then handle all the flights as if they were on-site.1 -
This confused us a bit too.
Cambridge Airport is quite small and its website advertises 'full Charter and FBO services'. It feels more like Biggin Hill rather than City Airport.
There's also the question of risk. Surely there were no passengers involved? No reputable airline is going to be associated with this 'experiment'.
So, we concluded that EE hired a charter plane for the purpose of the advert. Real plane etc, but effectively a simulation of a passenger flight.
Great ad though.0 -
As Randy mentioned, I imagine it was a bit of a stretch having the setup in someone's house.
But yeah its something that already happens @ London City Airport (the control centre is in Hampshire), which of course has commercial flights - It certainly feels a risk though, e.g. what happens if there are connection issues and the feed cuts out. or even gets hacked.
Do they just get Bruce Wills to stand on the runway with two torches?
https://www.nats.aero/news/london-city-is-first-major-airport-controlled-by-remote-digital-tower/
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So basically they told the pilots the runways clear (Im guessing thats often the case at Cambridge Airport), then the pilots landed the plane as per normal, what a crock!! but Isn't it amazing what technology can do nowadays!0
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Dave Rudd said:7
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Hal1x said:So basically they told the pilots the runways clear (Im guessing thats often the case at Cambridge Airport), then the pilots landed the plane as per normal, what a crock!! but Isn't it amazing what technology can do nowadays!
The fact it was an airport was kinda beside the point, it was the speed and the quality of their internet connection they were promoting, not the ability to set up ATC in your living room.1 -
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They had a similar ad where Kevin Bacon was getting shaved by a robot in the Highlands to prove the effectiveness of the EE network.
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Lucky it weren’t Sky fibre, plane would still be up there.3
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randy andy said:Hal1x said:So basically they told the pilots the runways clear (Im guessing thats often the case at Cambridge Airport), then the pilots landed the plane as per normal, what a crock!! but Isn't it amazing what technology can do nowadays!
The fact it was an airport was kinda beside the point, it was the speed and the quality of their internet connection they were promoting, not the ability to set up ATC in your living room.0 -
randy andy said:Hal1x said:So basically they told the pilots the runways clear (Im guessing thats often the case at Cambridge Airport), then the pilots landed the plane as per normal, what a crock!! but Isn't it amazing what technology can do nowadays!
The fact it was an airport was kinda beside the point, it was the speed and the quality of their internet connection they were promoting, not the ability to set up ATC in your living room.1