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EE Plane advert confusion..

Hal1x
Hal1x Posts: 4,265
in General Charlton
Bit baffled with this advert, did they only just talk to the plane?, the advert implies that they landed it remotely but this seems like total bullsh#t.

Comments

  • MrOneLung
    MrOneLung Posts: 26,876
    They were the air traffic control weren’t they? 
  • lancashire lad
    lancashire lad Posts: 15,632
    I assumed that they were using a flight simulator programme 
  • randy andy
    randy andy Posts: 5,457
    They were acting as the actual air traffic control. So they had video feeds covering the entire airfield as if they were in the tower, feeds for the radar and two way radio.

    This is actually how London City now works. There is no tower on site, just a large pole with cameras on to give a remote ATC the same view of the air field as they would get from an on-site tower. All that video, plus the radar and radio are all directed to a remote ATC who then handle all the flights as if they were on-site.
  • Dave Rudd
    Dave Rudd Posts: 2,867
    This confused us a bit too.

    Cambridge Airport is quite small and its website advertises 'full Charter and FBO services'.  It feels more like Biggin Hill rather than City Airport.

    There's also the question of risk.  Surely there were no passengers involved?  No reputable airline is going to be associated with this 'experiment'.

    So, we concluded that EE hired a charter plane for the purpose of the advert.  Real plane etc, but effectively a simulation of a passenger flight.

    Great ad though.   
  • ForeverAddickted
    ForeverAddickted Posts: 94,575
    As Randy mentioned, I imagine it was a bit of a stretch having the setup in someone's house.

    But yeah its something that already happens @ London City Airport (the control centre is in Hampshire), which of course has commercial flights - It certainly feels a risk though, e.g. what happens if there are connection issues and the feed cuts out. or even gets hacked.

    Do they just get Bruce Wills to stand on the runway with two torches?

    https://www.nats.aero/news/london-city-is-first-major-airport-controlled-by-remote-digital-tower/
  • Dave Rudd
    Dave Rudd Posts: 2,867
    Here's the verdict from the experts:

    EE advert using Cambridge Airport - FLYER Forums
  • Hal1x
    Hal1x Posts: 4,265
    edited December 2021
    So basically they told the pilots the runways clear (Im guessing thats often the case at Cambridge Airport), then the pilots landed the plane as per normal, what a crock!! but Isn't it amazing what technology can do nowadays!
  • Off_it
    Off_it Posts: 28,894
    Dave Rudd said:
    Here's the verdict from the experts:

    EE advert using Cambridge Airport - FLYER Forums
    You reckon they ever get a link to here and think "sad c***s"?
  • randy andy
    randy andy Posts: 5,457
    Hal1x said:
    So basically they told the pilots the runways clear (Im guessing thats often the case at Cambridge Airport), then the pilots landed the plane as per normal, what a crock!! but Isn't it amazing what technology can do nowadays!
    The point is that they had at least 6 real-time (from the number of screens we can see in the ad) video feeds, a real time radar feed and the two way audio, all running faultlessly over a domestic broadband connection.

    The fact it was an airport was kinda beside the point, it was the speed and the quality of their internet connection they were promoting, not the ability to set up ATC in your living room.
  • blackpool72
    blackpool72 Posts: 23,696
    Off_it said:
    Dave Rudd said:
    Here's the verdict from the experts:

    EE advert using Cambridge Airport - FLYER Forums
    You reckon they ever get a link to here and think "sad c***s"?
    Proper made me laugh. 

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  • man_at_milletts
    man_at_milletts Posts: 5,620
    They had a similar ad where Kevin Bacon was getting shaved by a robot in the Highlands to prove the effectiveness of the EE network.
  • buckshee
    buckshee Posts: 7,868
    Lucky it weren’t Sky fibre, plane would still be up there. 
  • Hal1x
    Hal1x Posts: 4,265
    randy andy said:
    Hal1x said:
    So basically they told the pilots the runways clear (Im guessing thats often the case at Cambridge Airport), then the pilots landed the plane as per normal, what a crock!! but Isn't it amazing what technology can do nowadays!
    The point is that they had at least 6 real-time (from the number of screens we can see in the ad) video feeds, a real time radar feed and the two way audio, all running faultlessly over a domestic broadband connection.

    The fact it was an airport was kinda beside the point, it was the speed and the quality of their internet connection they were promoting, not the ability to set up ATC in your living room.
    They implied that somehow they landed the plane (they even said it it) which was not the case, very disingenuous and crap.
  • SporadicAddick
    SporadicAddick Posts: 6,878
    randy andy said:
    Hal1x said:
    So basically they told the pilots the runways clear (Im guessing thats often the case at Cambridge Airport), then the pilots landed the plane as per normal, what a crock!! but Isn't it amazing what technology can do nowadays!
    The point is that they had at least 6 real-time (from the number of screens we can see in the ad) video feeds, a real time radar feed and the two way audio, all running faultlessly over a domestic broadband connection.

    The fact it was an airport was kinda beside the point, it was the speed and the quality of their internet connection they were promoting, not the ability to set up ATC in your living room.
    Please stop with your common sense understanding of the advert...

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