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Goodbye Meantime

Algarveaddick
Posts: 21,156
The club will no longer be able to advertise that our in-house beer is brewed a mile away. No doubt the savings the brewco will make will be passed on to the consumer... 🤔
I wonder what the "continuation of brewing" will entail? A bloke with a hand knitted jumper and a beard using a Geordie Home Brew kit? Let's be honest, it will almost certainly be shelved before it starts due to some "unforseen" circumstance blamed on health and safety.
https://www.morningadvertiser.co.uk/Article/2024/03/06/camra-claims-asahi-brewery-move-is-blow-to-british-brewing?fbclid=IwAR0w6X7kBPNJYDbv6gZgNyhuDoP2-cBkJeqh4dUCM9C9jybCgWdo3-tiJes
I wonder what the "continuation of brewing" will entail? A bloke with a hand knitted jumper and a beard using a Geordie Home Brew kit? Let's be honest, it will almost certainly be shelved before it starts due to some "unforseen" circumstance blamed on health and safety.
https://www.morningadvertiser.co.uk/Article/2024/03/06/camra-claims-asahi-brewery-move-is-blow-to-british-brewing?fbclid=IwAR0w6X7kBPNJYDbv6gZgNyhuDoP2-cBkJeqh4dUCM9C9jybCgWdo3-tiJes
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Comments
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Sounds like It'll be brewed at the Fullers Brewery along with old Gales beers and, as they state in that article, Dark Star. Keeping it local the Katriene Meire way.
A real shame and something that was perhaps predictable when they were taken over. I suppose the one small positive is that it'll still be in London.0 -
Stig said:Sounds like It'll be brewed at the Fullers Brewery along with old Gales beers and, as they state in that article, Dark Star. Keeping it local the Katriene Meire way.
A real shame and something that was perhaps predictable when they were taken over. I suppose the one small positive is that it'll still be in London.0 -
The blurb Asahi put out to explain away it's decision veered between meaningless cliche's, and the usual swerve around the actual reasons for the move. Basically it looks like cost cutting, and everything else is just words. Ther was some extra blurb at the end about maintaining some sort of presence in Greenwich with some sort of extra beer.
But essentially this is how corporate business moves, and this was probably somewhere in the background since Meantime was sold in 2016. Maybe Chelsea can take over selling the beer for us, and rebrand it as 'Near-Meantime' .5 -
Disappointing. The big brewery companies are terrible custodians of micro and craft breweries, as they eventually lose their soul, and just become meaningless brand names.9
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Algarveaddick said:Stig said:Sounds like It'll be brewed at the Fullers Brewery along with old Gales beers and, as they state in that article, Dark Star. Keeping it local the Katriene Meire way.
A real shame and something that was perhaps predictable when they were taken over. I suppose the one small positive is that it'll still be in London.It is how Meantime has been able to make passable German lagers with London water supply and how Asahi was brewed for a number of years at Shepherd Naeme mimicking the original recipe.
Still a shame that Meantime is leaving the borough.2 -
milo said:Algarveaddick said:Stig said:Sounds like It'll be brewed at the Fullers Brewery along with old Gales beers and, as they state in that article, Dark Star. Keeping it local the Katriene Meire way.
A real shame and something that was perhaps predictable when they were taken over. I suppose the one small positive is that it'll still be in London.It is how Meantime has been able to make passable German lagers with London water supply and how Asahi was brewed for a number of years at Shepherd Naeme mimicking the original recipe.
Still a shame that Meantime is leaving the borough.0 -
ken_shabby said:The blurb Asahi put out to explain away it's decision veered between meaningless cliche's, and the usual swerve around the actual reasons for the move. Basically it looks like cost cutting, and everything else is just words. Ther was some extra blurb at the end about maintaining some sort of presence in Greenwich with some sort of extra beer.
But essentially this is how corporate business moves, and this was probably somewhere in the background since Meantime was sold in 2016. Maybe Chelsea can take over selling the beer for us, and rebrand it as 'Near-Meantime' .7 -
milo said:Algarveaddick said:Stig said:Sounds like It'll be brewed at the Fullers Brewery along with old Gales beers and, as they state in that article, Dark Star. Keeping it local the Katriene Meire way.
A real shame and something that was perhaps predictable when they were taken over. I suppose the one small positive is that it'll still be in London.It is how Meantime has been able to make passable German lagers with London water supply and how Asahi was brewed for a number of years at Shepherd Naeme mimicking the original recipe.
Still a shame that Meantime is leaving the borough.
Much nicer to have them at The Valley instead of bog standard lager or John Smith's though.8 -
It's very disappointing. The small breweries started to grow due to frustration with the big boys and lack of choice. Now it seems they are all being picked off by them., although it's hard to be profitable these days especially after COVID.1
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What they renaming it to Shepherd’s Bush Piss0
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killerandflash said:Disappointing. The big brewery companies are terrible custodians of micro and craft breweries, as they eventually lose their soul, and just become meaningless brand names.
Went from one of the best Cornish beers to bland caramel supermarket nothingness.1 -
Oggy Red said:killerandflash said:Disappointing. The big brewery companies are terrible custodians of micro and craft breweries, as they eventually lose their soul, and just become meaningless brand names.
Went from one of the best Cornish beers to bland caramel supermarket nothingness.
No doubt meantime will go the same way in a few years and just become a brand name2 -
Don't blame Asahi, blame the Meantime owners who sold to them in 20160
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killerandflash said:milo said:Algarveaddick said:Stig said:Sounds like It'll be brewed at the Fullers Brewery along with old Gales beers and, as they state in that article, Dark Star. Keeping it local the Katriene Meire way.
A real shame and something that was perhaps predictable when they were taken over. I suppose the one small positive is that it'll still be in London.It is how Meantime has been able to make passable German lagers with London water supply and how Asahi was brewed for a number of years at Shepherd Naeme mimicking the original recipe.
Still a shame that Meantime is leaving the borough.
Much nicer to have them at The Valley instead of bog standard lager or John Smith's though.1 -
sam3110 said:Oggy Red said:killerandflash said:Disappointing. The big brewery companies are terrible custodians of micro and craft breweries, as they eventually lose their soul, and just become meaningless brand names.
Went from one of the best Cornish beers to bland caramel supermarket nothingness.
No doubt meantime will go the same way in a few years and just become a brand name
As you say, 20 years ago people used to rave about Doom Bar, brewed by Sharps at their microbrewery at Rock, just across the Camel estuary from Padstow, Cornwall.
It took 2nd place in the national CAMRA awards.
The they were bought out by Coors.
What did they do to it? 🙄
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Thats really disappointing, always enjoyed going in to the taproom when I was in the area. The 2 for 1 on tank fresh lager in the evening was great.1