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Club's disappointing treatment of Swedish Addicks

Danepak
Danepak Posts: 1,642
edited August 2024 in Charlton International
I was disappointed when I received this from Lars, founder of Swedish Addicks.

(FYI: Lars has supported Charlton since 1978 and Swedish Addicks has existed for 20 years)

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I have probably never felt so absent. The club has gone through many hardships but now it feels like the soul is missing. I'm in a number of Facebook groups and it's very quiet in them too. 

Our contacts with the club also lack soul. Despite pushback, we still haven't received the shirts we sponsored last season and this season they have raised the price for the sponsorship by about 75%. They have certainly added some features but those are only things that are interesting if you can be there at the matches. In the past, we have negotiated away such things and thus lowered the price, but now it is suddenly impossible. 

Instead they offer us to sponsor 3 kits that don't include any packages but just the shirt, for £350.

Regarding this year's sponsorship, it feels extra sad considering that we have continuously sponsored 2-3 players for 20 years with the exception of one year when we boycotted it due to RD. 

Overall, interest from my side has never been lower than now, unfortunately.

—————

Surely the club can do better than this?

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Comments

  • Leuth
    Leuth Posts: 23,508
    Aren't you meant to be like, enemies with the Swedes? C'mon mate, where's your sense of parochial rivalry?

    In all seriousness, this is a bit sad though, hopefully someone reads this and makes a change
  • Danepak
    Danepak Posts: 1,642
    Leuth said:
    Aren't you meant to be like, enemies with the Swedes? C'mon mate, where's your sense of parochial rivalry?

    In all seriousness, this is a bit sad though, hopefully someone reads this and makes a change
    Aww, the Swedes. Although us Danes sees us as the Latinos of Scandinavia, we don’t mind them.
    (Much bigger rivalry between Norway and Sweden - mainly due to winter sports).

    I agree. It is a bit sad.
  • it is shocking treatment to be fair
  • shirty5 said:
    In my opinion until they pass over what’s due from last season (Shirts) then I wouldn’t consider doing another shirt sponsorship this season until that is resolved 

    Agree and when they ring up asking why, as they love a phone call, let them know in no uncertain terms.
  • Danepak
    Danepak Posts: 1,642

  • Hartleypete
    Hartleypete Posts: 4,731
    The admin side of the club is absolutely appalling and getting worse season after season.
  • Hope it gets resolved for you guys, you shouldn’t have to put it on here, to embarrass the club to do something you’ve already paid for the shirts, as for the price hikes, it’s a bit of a joke, we’re hardly in the premier league!
  • Rufus is a dogs name
    Rufus is a dogs name Posts: 1,527
    edited August 2024
    Hopefully the fan advisor(s) see this, exactly the sort of poor form they should be feeding back to the club, and can have a positive influence on 
  • soapy_jones
    soapy_jones Posts: 21,456
    Did they massage the club?

    Sorry just channeling my 70's Monty Python spirit guide.



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  • Danepak
    Danepak Posts: 1,642
    Hope it gets resolved for you guys, you shouldn’t have to put it on here, to embarrass the club to do something you’ve already paid for the shirts, as for the price hikes, it’s a bit of a joke, we’re hardly in the premier league!
    Cheers. I’m not part of Swedish Addicks. Just trying to help them out.
  • This is really poor from the club.

    Another example of shooting themselves in the foot. 

    I asked several months ago on here what had happened to the Fans' Forum but that seems to have been scrapped. THIS was the main vehicle for dialogue berween the fans & the club & was acknowledged as such. I cannot believe that the Fans' Advisors have anywhere near the same degree of positive communication on behalf of fellow fans.

    And of course there's no feedback to fans in general regarding any issues they may forward to the SMT....

    Surely we're not regressing into the category of "customers" applied by that infamous CEO ? 

    We fans are the lifeblood of our club , wherever we live, and the manner in which we support it. 

    This current issue could be the tip of a looming , large iceberg....

    ..and we know how dangerous that could be. 
  • seth plum
    seth plum Posts: 53,448
    The club want fans to do all kinds of stuff (often with costs attached), but in return the club should deliver.
    Maybe offer less, but what you do you should do to a high standard.
    To an extent the communications could be much better, particularly with timely information about the things that matter to fans. Especially regarding non first team stuff.
    It is always disappointing if elements of the club seem to take fan loyalty for granted.
  • Solidgone
    Solidgone Posts: 10,269
    The trust seem to have regular contact with the club would they take this issue up with them? An alternative is putting it in writing to the CEO?
  • KBslittlesis
    KBslittlesis Posts: 8,765
    There’s an awful lot that needs to be put right at our club tbf & the order it gets done in won’t please everyone.
    I’d say the trust & the fan advisor should be the first port of call & take it from there.
  • Solidgone said:
    The trust seem to have regular contact with the club would they take this issue up with them? An alternative is putting it in writing to the CEO?
    I think an email or correspondence of some kind has been sent but no reply has been received....

    It's not easy to navigate  the OS when seeking information but I would suggest The Fans' Charter( if it's still in existence) is sought & checked as I believe there is something regarding the timescale in which communications must be responded to. 

    Once upon a time, the OS listed the names & contact details of staff responsible for a variety of issues ...

    In recent seasons, under TS especially I believe, these were removed  so the supporter requiring assistance is forced to contact the Club's Supporter Liaison Officer , Emma  Stamford , with just an email address given. NO telephone numbers on the "Staff" link whatsoever.

    Hardly adequate for open, prompt & satisfactory problem solving with the lifeblood of our club IMO.
  • I heard that the Tahiti Addicks and Seychelles Addicks also sponsored shirts and they complained so a minor cafc investor with nothing to do with the club hierarchy and no interest in the running of the club has agreed to hand deliver them.
  • clive
    clive Posts: 19,816
    Solidgone said:
    The trust seem to have regular contact with the club would they take this issue up with them? An alternative is putting it in writing to the CEO?
    I think an email or correspondence of some kind has been sent but no reply has been received....

    It's not easy to navigate  the OS when seeking information but I would suggest The Fans' Charter( if it's still in existence) is sought & checked as I believe there is something regarding the timescale in which communications must be responded to. 

    Once upon a time, the OS listed the names & contact details of staff responsible for a variety of issues ...

    In recent seasons, under TS especially I believe, these were removed  so the supporter requiring assistance is forced to contact the Club's Supporter Liaison Officer , Emma  Stamford , with just an email address given. NO telephone numbers on the "Staff" link whatsoever.

    Hardly adequate for open, prompt & satisfactory problem solving with the lifeblood of our club IMO.
    Charlton Athletic Football Club Charter 
    The club will endeavour to respond to customer complaints within 10 working days of receipt of the communication. However, if it is not possible to provide a full response to the matters raised within this timeframe as further investigation is required, the complaint will be acknowledged within the 10 working days and a response sent within 21 working days. The club may respond by e-mail, letter or telephone

  • The International fans that were a very big part of the TS years seem to be sidelined little by little.
    It almost appears that if you aren’t at the Valley spending money in person then there’s no real interest.

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  • Off_it
    Off_it Posts: 29,027
    We (CL) didn’t look to kit sponsor last season as we never received all our shirts from the previous season and none of our dinner winners got sent their photos from the evening. Saddened but not surprised by what Lars posted.  
    With the greatest respect to our Swedish friends, this is an even bigger scandal. How can the club justify this? 


  • Lewis Coaches
    Lewis Coaches Posts: 5,442
    Not good to up set International Addicks , needs to be brought to the attention of fans liaison man. 

    His name I have forgotten, but I would also hold back on sponsorship this season until last seasons shirts arrive.


  • MuttleyCAFC
    MuttleyCAFC Posts: 47,823
    edited August 2024
    It is important for the club to remember the quality of the product for the last few years before it forgets that fans are not customers. Mind you, it is not great to treat customers badly either but for fans it takes more to lose them and when you do you lose more as a business.
  • Jon_CAFC_
    Jon_CAFC_ Posts: 567
    There’s a lot of activity on LinkedIn at the moment from the club posting content and seeking sponsorship - perhaps a message on there to the named commercial people might focus attentions on a post 
  • Jon_CAFC_ said:
    There’s a lot of activity on LinkedIn at the moment from the club posting content and seeking sponsorship - perhaps a message on there to the named commercial people might focus attentions on a post 
    Barry Higson.
  • It's cos we're skint 
  • Jon_CAFC_
    Jon_CAFC_ Posts: 567
    It's cos we're skint 
    Is it though? Or is it just shoddy, now at least two groups, of long standing sponsoring players us included messed about and fobbed off - gives a poor impression to say the least 
  • Jon_CAFC_ said:
    It's cos we're skint 
    Is it though? Or is it just shoddy, now at least two groups, of long standing sponsoring players us included messed about and fobbed off - gives a poor impression to say the least 
    Yeah, cos we're skint. 
  • Jon_CAFC_ said:
    There’s a lot of activity on LinkedIn at the moment from the club posting content and seeking sponsorship - perhaps a message on there to the named commercial people might focus attentions on a post 
    I've just done exactly that 👍🏻