There’s a real generational and cultural thing going for Reebok and SE London. As a 40 something growing up in the area, Reebok Classics are synonymous with the fashion and culture that was around me and a lot of us growing up.
The brand also have a big Caribbean / Jamaican influence and a desire to push a street / urban brand ethos.
Being part of ABG is a big thing for us as a club - they are a huge global business. Take a look at some of the brands, global talent and entertainment names under their roof:
So lets put on our classics and will have a little dance shall we?
"Classic Reeboks and tracky bottoms tucked in socks"
....or maybe it goes -
"Well, oh, they might wear classic Reeboks Or knackered Converse Or tracky bottoms tucked in socks But all of that's what the point is not The point's that there ain't no romance around there"
The good news is that as a new entrant/returner to the European kit market Reebok will, hopefully, be trying their best to impress with their kits and designs and it might mean we get special treatment and good service unlike with Castore to whom we were a minor contract.
Financially, Reebok may have paid more than most to break into the UK market and hopefully there was a championship bonus in the contract.
Hope they can make a shirt big enough for Shaq to wear.
Wouldn't it be great, however unlikely, to see Shaq in a Charlton Shirt...
If they can make one big enough for him!
And he could put it up for auction. Where it would become one of the valuable pieces of Charlton memorabilia of all time...
Or give it away as a tent for 10 homeless people...
RSK ruins the shirt. Overly big and looks so bland.
That logo needs some serious work.
Too overpowering.
It is, which I suppose is kind of the point of the sponsor, but it could at least be a bit smaller with some black outlining.
It just looks cheap and tacky to me. Sorry to RSK as I think the owner is a Charlton fan.
I mean if it's true that the owner's a Charlton fan, could be worth sending some logo proposals to the marketing department, see if they're sympathetic. There's countless examples of fans asking sponsors to slightly alter their logos to fit their shirts better. I mean just last week Borussia Dortmund fans voted to change the vodafone logo from red to black because they didn't want red on their shirts.
Reebok pre sports direct weren't too bad - a bit like Lonsdale - hopefully they've now stopped producing shite for mike ashley for the chav market and we won't see three quarter length 'tracky bottoms' in the club shop
Following on from the Nathan Jones rumours and in keeping with today's theme of immediately crushing any hope that forms around the club, I don't think we're necessarily getting what people think we're getting from this deal.
The announcement has a comment from the CEO of Sports Hub Brands, Reebok’s UK teamwear licensee, and these are the people that are supplying the kit. They hold the current UK licence for New Balance and Patrick too. So although it's a global brand, in reality we're dealing with a relatively small-time operation (perhaps a bit like the Nike deal in the past, in that sense).
I'm not really sure how the design process works in a licensing agreement like this, but possibly the kits we should be looking at for an idea of what we might be getting are UK New Balance and Patrick ones. I couldn't find many examples of their kits from the season just finished, but there were a few.
Cardiff:
Gateshead:
Gainsborough Trinity (in the seventh tier):
When looking for these I found this comment on Gateshead's website announcing their new kit supplier for this season; it's not very flattering as far as Sports Hub Group are concerned:
Also this from Gainsborough:
I can't see anything that suggests things haven't gone smoothly for Cardiff, and it looks like we're probably now the highest profile club they're supplying kit to, so hopefully we'll end up with a great kit and won't have any issues.
Our kits are way better...Reebok have done us proud😍xx
Comments
That logo needs some serious work.
Thank god they havent insisted on us using their main logo colour which would not go at all well with red.
The brand also have a big Caribbean / Jamaican influence and a desire to push a street / urban brand ethos.
Being part of ABG is a big thing for us as a club - they are a huge global business. Take a look at some of the brands, global talent and entertainment names under their roof:
https://corporate.authentic.com/brand-portfolio
A lot of people have done very well at the club putting this together. It’s got the potential to be a good partnership for all parties 👏🏼👏🏼
"Well, oh, they might wear classic Reeboks
Or knackered Converse
Or tracky bottoms tucked in socks
But all of that's what the point is not
The point's that there ain't no romance around there"
Or give it away as a tent for 10 homeless people...
It just looks cheap and tacky to me. Sorry to RSK as I think the owner is a Charlton fan.