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  • stevexreeve
    stevexreeve Posts: 1,398
    What if an advertiser wanted to show an animation of footballers running after a football? Would a ref allow that provided the shirts were a different colour?

    Could we try it to confuse visiting teams once we were ahead in a game?
  • jose
    jose Posts: 693
    I wonder if the match officials can demand the distraction is turned off if they want it to happen.
    Somewhere in the mush of my brain I remember either substitutes or stewards had to change their attire.
  • sam3110
    sam3110 Posts: 21,374
    jose said:
    I wonder if the match officials can demand the distraction is turned off if they want it to happen.
    Somewhere in the mush of my brain I remember either substitutes or stewards had to change their attire.
    Start telling fans they can't turn up in team colours else it distracts players?

    May as well play in an empty field and just livestream the games FFS
  • stevexreeve
    stevexreeve Posts: 1,398
    Never seen supporters running along the touchline in home colors!
  • SporadicAddick
    SporadicAddick Posts: 6,911
    Off_it said:


    Note, no difference in the size of the "gap" between the East and the South stands.

    So, the moral of the story? If you're that bothered about having a perfectly symmetrical view of the screen then sit in the West Stand. 

    “No, no it’s off centre…”.

    Anyone that has ever owned (and understood) a protractor knows that’s bollocks.


  • TootingRedArmy
    TootingRedArmy Posts: 464
    edited November 2
    I think overwhelming feedback on screen was it was an improvement but questioned the 32 x 9 format over 16 x9 format and how it was positioned within the space between ES & JS
    The reason its gone quiet is what can fans do if club has positioned it there? 
    Likewise the latest feedback is that these need electronic boards are good but are too bright and questioning how they are used doing the match 

    The club simply ignores individual fans feedback - the Millwall home game being a classic example - emails ignored and pointless surveys - but its clear that CAST members and staff at club do look at Charlton Life so this is a good place to give positive and constructive feedback.

    Like all fans i pay good money to see Charlton - I accept the club will look to get additional revenue having electronic boards but IMHO the "LAS VEGAS" neon stripes particualrly ones facing inwards into the crowd the brightness and animating gfxs are OTT and distracting during the match and this would be something to look at, moving forward. 
  • Braziliance
    Braziliance Posts: 8,406
    I am noticing a pattern here, it seems anyone who sits in the west or east stand is more bothered than in the CE?

    I am CE lower this season and none of the lights bothered me, but I imagine sitting across from the big strips around the stadium might be a bit more distracting, just a hunch 
  • Fumbluff
    Fumbluff Posts: 10,151
    If you’re watching Man City vs Bournemouth right now you’ll have noticed that pre-match their perimeter LED’s ran their crappy ads much brighter than the level the crappy ads during the game are shown at…
    The levels can all be changed remotely of course or by light sensor. 
    You’d have to hope that ADI were just fannying about with ours on Saturday as if they stay that bright on Tuesday night they will make your eyes bleed….
    You’ll also see that City’s are double height pitchside which is a UEFA requirement for their revenue from European games so think yourselves lucky that we’re light years away from that kerfuffle….
  • _MrDick
    _MrDick Posts: 13,131
    First time I’ve seen it. Thought it looked impressive ..
  • Sheepie1985
    Sheepie1985 Posts: 500
    Braziliance said:
    I am noticing a pattern here, it seems anyone who sits in the west or east stand is more bothered than in the CE?

    I am CE lower this season and none of the lights bothered me, but I imagine sitting across from the big strips around the stadium might be a bit more distracting, just a hunch 
    Lower F Block here and I’ve found it an issue, as I said previously it’s not an obvious problem.. just how the reds tend to catch the corner of my eye as a distraction, so so hard to explain. 

    Don’t get me wrong I think it looks fantastic overall and I love the effort being put in to modernise the ground. The only way I can explain it is it’s like having someone flashing a laser in the corner of your eye when you’re looking at the pitch. It’s not a complaint though, just a consequence of how they’ve laid the digital screens out along the block entrances (the main digital displays are fine!)  

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  • Rothko
    Rothko Posts: 18,825
    Suspect the ones in the Premier League look like jarring is they are in even brighter environments then the Valley.

    the ones at City at the moment, seem less bright in a stadium that has floodlights double as bright as the new ones
    at The Valley. 

    It was mainly the reds that were a bit of a shock, but suspect it might be better on Tuesday when it’s properly dark above head 
  • Raith_C_Chattonell
    Raith_C_Chattonell Posts: 5,707
    Quite fascinating that pitchside advertising boards can be digitally altered to suit TV audiences in a 'Virtual Replacement Technology.  

    For example if say the boards were advertising Pie and Mash at Charlton, they could simultaneously show men shoving ferrets down their trousers on Middlesbrough TV. 

    However, I suspect that the tech is more frequently used in Euro matches - perhaps the owners are putting the groundwork in now?
  • TootingRedArmy
    TootingRedArmy Posts: 464
    edited November 2
    I worked on a project for a major brand who advertised on these electronic boards at a leading premier league club, they analysised exactly to the minute and second how many times their brand on these electronic boards was seen by TV viewers (match by match) Its part of a deal with the premier club, they were also shirt sponsors and it gave them access to players to appear in adverts, photos etc and to show their brand on Electronic boards. 

    This is in a different league to brands which advertise at the Valley, but they will have bought a package for minutes etc they are shown on Electronic boards.....Hopefully the club will be having a meeting on Monday to discuss how it went, its a simple adjustment of the brightness to take it down from retina burning and distracting the enjoyment of watching the match. It maybe that my seat in middle of East stand and where i sit, but it the red and yellow took away the enjoyment of the match and hope that on Tuesday these teething issues will be resolved 
  • charltonkeston
    charltonkeston Posts: 7,378
    Is there a strip of LEDs missing from the upper Cupboard End? I would have thought that would be a prime spot second to the West upper. 
  • oohaahmortimer
    oohaahmortimer Posts: 34,226
    Pretty sure a lot of the advertising is generic guff shown at other Championship team matches .
    Can’t see us having any fantastic magical deals going on 
  • Elthamaddick
    Elthamaddick Posts: 15,855
    The ground looks as good as it has ever done for the past 15/20 years. New screen is superb, all the areas painted black look really smart and the digital boards round the pitch and especially on the West Upper looked really good.

    Im sure they’ll play around a bit with what they do….liked how they listed the line up.

    it would just look immense IF we could fill in the 2 open corners
  • se9addick
    se9addick Posts: 32,078
    oohaahmortimer said:
    Pretty sure a lot of the advertising is generic guff shown at other Championship team matches .
    Can’t see us having any fantastic magical deals going on 
    Hmmm…off the top of my head I think the sponsors I can remember were Meantime, UoG, Charlton Women’s team, RSK & Christopher Ward which are all pretty Charlton specific. 
  • golfaddick
    golfaddick Posts: 33,781
    Henry Irving said:
    TootingRedArmy said:
    stevexreeve said:
    jose said:
    fenaddick said:
    Think a lot of you are missing the point that the ad boards are meant to be distracting to a point, if they weren’t distracting then no one would buy the ads. 

    I don’t like that fact but that’s how it is 
    Yes, advertisements are designed to do your thinking for you and generally turn your brain to mush in order to get something out of you.
    However it is the ‘to a point’ bit that is the issue if that ‘point’ is about spoiling the experience of watching the football.
    Are the adverts supposed to take your attention away from the play when the play is what you’ve paid to see?
    Maybe there could be a little less movement in the boards. I found it most confusing when players were running in front of them at the same pace as words.

    I lost track of the ball sometimes. 

    Does anyone remember what was been advertised. Everything came up so quickly and buzzed  around so fast that the content and words did not impact my brain at all!

    If the ads remained stationary few a few minutes  I'm sure they would have a subconscious impact on me while I concentrate on the play in front.






     Those responsible at the club would do well to take on board the growing feedback from fans on Charlton Life and elsewhere. A simple adjustment could make all the difference letting supporters once again focus on the football, not the flashing neon 

    The same "growing feedback" that decided the screen was all wrong before it had even been seen in action but which has now all but disappeared.

    I think that constructive criticism of how the club is run and operates is valid but some of the comments are so OTT.
    Yeah, I get it.....we are just customers after all.
  • golfaddick
    golfaddick Posts: 33,781
    Fumbluff said:
    If you’re watching Man City vs Bournemouth right now you’ll have noticed that pre-match their perimeter LED’s ran their crappy ads much brighter than the level the crappy ads during the game are shown at…
    The levels can all be changed remotely of course or by light sensor. 
    You’d have to hope that ADI were just fannying about with ours on Saturday as if they stay that bright on Tuesday night they will make your eyes bleed….
    You’ll also see that City’s are double height pitchside which is a UEFA requirement for their revenue from European games so think yourselves lucky that we’re light years away from that kerfuffle….
    Man City is a lot closer to Preston than we are. We are subject to time lag thats all.
  • Covered End
    Covered End Posts: 52,079
    gringo said:
    I was in upper West and when the ball was out near the far touchlines, the players sort of blended into the electronic boards "haze" and it was difficult to make out what was happening.
    Maybe accounts for why the ref couldn't see Leaburn getting continually wrestled off the ball.

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  • LargeAddick
    LargeAddick Posts: 32,673
    se9addick said:
    oohaahmortimer said:
    Pretty sure a lot of the advertising is generic guff shown at other Championship team matches .
    Can’t see us having any fantastic magical deals going on 
    Hmmm…off the top of my head I think the sponsors I can remember were Meantime, UoG, Charlton Women’s team, RSK & Christopher Ward which are all pretty Charlton specific. 
    Sage too.
  • Fumbluff
    Fumbluff Posts: 10,151
    golfaddick said:
    Fumbluff said:
    If you’re watching Man City vs Bournemouth right now you’ll have noticed that pre-match their perimeter LED’s ran their crappy ads much brighter than the level the crappy ads during the game are shown at…
    The levels can all be changed remotely of course or by light sensor. 
    You’d have to hope that ADI were just fannying about with ours on Saturday as if they stay that bright on Tuesday night they will make your eyes bleed….
    You’ll also see that City’s are double height pitchside which is a UEFA requirement for their revenue from European games so think yourselves lucky that we’re light years away from that kerfuffle….
    Man City is a lot closer to Preston than we are. We are subject to time lag thats all.
    Man City don’t use ADI
  • ElfsborgAddick
    ElfsborgAddick Posts: 29,215
    oohaahmortimer said:
    Pretty sure a lot of the advertising is generic guff shown at other Championship team matches .
    Can’t see us having any fantastic magical deals going on 

    I object on the behalf of millions.
    We are Charlton Athletic and the name sells itself.
  • ElfsborgAddick
    ElfsborgAddick Posts: 29,215
    Elthamaddick said:
    The ground looks as good as it has ever done for the past 15/20 years. New screen is superb, all the areas painted black look really smart and the digital boards round the pitch and especially on the West Upper looked really good.

    Im sure they’ll play around a bit with what they do….liked how they listed the line up.

    it would just look immense IF we could fill in the 2 open corners
    Purchasing the ground AND thinking we can get 40k in for a game.
    Granted though, if this was the case and thinking it would replicate the Covered End, we'd have a nice ground. 
    It's not bad now tbf <3

  • TootingRedArmy
    TootingRedArmy Posts: 464
    The Screens at Man Ciy game on Sunday pitchside were bigger to comply wih UEFA rules, but were considerably dimmer than our Valley ADI screen's brightness on Saturday. These screens are all singing and dancing so turning down the brightness hopefully will be sorted for WBA match.
    The adverts shown at Valley were not brands which would be paying much, as per earlier post a Premier league clubs i've worked with had a deal which included kit sponsorship, player appearances in commercials, tickets & hospitality and allocated minutes advertising on Electronic boards. The brand went how many minutes and seconds they were seen on TV. These new electronic boards will allow club to market themselves to get more lucrative brands to pay for advertising when were live on SKY etc. 
  • TellyTubby
    TellyTubby Posts: 3,557
    I was high up in the West Stand and loved the new look. From that seat, I have no critism at all.

    However, trying to imagine myself in a seat much closer to pitch level, it's not difficult to imagine that players and the ball may get lost at times with the bright, moving background. 

    If the fans nearer pitch level have valid concerns, then surely,  the match officials will have put in their report that the advertising made their job harder? If the report did report issues, then undoubtedly the club will tweak the lumens, if not, then just perhaps the complaints could be as a result of a dislike to change that we can all experience at times. Some of us more than others.
  • TootingRedArmy
    TootingRedArmy Posts: 464
    edited 6:18AM
    @Telly Tubby ...As a long term supporter, one thing i know about is adapting my match day experience from starting standing on the terrace between old WS & CE, Selhurst, Upton Park & back to the Valley...

    I'm glad owners are investing in the Valley, TV screen & new screens are an improvement but could they be better yes absolutely. I've posted earlier,  that Addicks who are closer to pitchside or looking across the pitch to WS are staring at "The Las Vegas of SE London." If your high up in WS then you will look over the Electronic Displays (ED's) which are inward facing. My seat is 1/3 way up in ES in the middle, so at times on Saturday with red, oranges and animations I had glare in lower part of my vision and bands of luminosity on WS it was hard when action was on the other side of the pitch to see when it glared particuarly when adverts changed to orange or bright red etc .
    Its clear that matchday experience if your  sat in WS & CE is very different as your vision isn't as affected by the new ED's luminosity.  Hopefully this morning they will review and test luminosity of the ED's ahead of WBA on Tues and adjust and dim them so our retinas aren't burnt out 
  • letthegoodtimesroll
    letthegoodtimesroll Posts: 10,667
    I really liked the lighting and effect but I sit/stand in the Covered End (AKA the lower north) so realise that maybe I wasn’t getting the full, in your face impact of them.

    however, reading the comments it does make me wonder whether turning the lights down a little lower when we attack and turning them up when the opposition attacks would create an advantage to the home team. I’m not suggesting we actually do it in a league game but the FA, respective leagues and betting companies probably should be looking into it and the impact it could have on a games outcome.

  • cafc999
    cafc999 Posts: 4,972
    Thought it looked great albeit a touch to bright - I lost the ball and players a few times during the game.

    Another positive move by the current custodians though, so should be applauded.

    Lot's more to do but Rome wasn't built in a day
  • Stig
    Stig Posts: 29,114
    Henry Irving said:
    TootingRedArmy said:
    stevexreeve said:
    jose said:
    fenaddick said:
    Think a lot of you are missing the point that the ad boards are meant to be distracting to a point, if they weren’t distracting then no one would buy the ads. 

    I don’t like that fact but that’s how it is 
    Yes, advertisements are designed to do your thinking for you and generally turn your brain to mush in order to get something out of you.
    However it is the ‘to a point’ bit that is the issue if that ‘point’ is about spoiling the experience of watching the football.
    Are the adverts supposed to take your attention away from the play when the play is what you’ve paid to see?
    Maybe there could be a little less movement in the boards. I found it most confusing when players were running in front of them at the same pace as words.

    I lost track of the ball sometimes. 

    Does anyone remember what was been advertised. Everything came up so quickly and buzzed  around so fast that the content and words did not impact my brain at all!

    If the ads remained stationary few a few minutes  I'm sure they would have a subconscious impact on me while I concentrate on the play in front.






     Those responsible at the club would do well to take on board the growing feedback from fans on Charlton Life and elsewhere. A simple adjustment could make all the difference letting supporters once again focus on the football, not the flashing neon 

    The same "growing feedback" that decided the screen was all wrong before it had even been seen in action but which has now all but disappeared.

    I think that constructive criticism of how the club is run and operates is valid but some of the comments are so OTT.
    The difference being that we have now seen it. Nobody is guessing or imagining what it might be like. People are giving genuine feedback based on their experience.

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