Attention: Please take a moment to consider our terms and conditions before posting.
2026/27 Season Tickets
Comments
-
Which makes the club an additional £9.5k from the away fans but only has to discourage 300 home ticket sales to cancel that out.fenaddick said:
They can only charge away fans what they charge fans in the CE lower so if they want to make the most of a sold out JS they have to charge others more too. I don’t like it but I always thought that was (at least a large part) of the methodsuperclive98 said:
By charging match-by-match home fans more?fenaddick said:Aren’t the gold fixtures more about making the most out of a sold out JS?3 -
Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.4
-
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
0 -
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
2 -
We’re averaging 20,000 a game, we’ve sold 12,500 season tickets so if you’re looking at 7,500 sold tickets a game that’s 37,500k you’re missing out on if you do make it £5 cheaper tickets. Then you’re relying on every single one of those people buying either a food item or pint which a lot don’t to make that money back and then assuming they wouldn’t have spent that money in the first place if tickets were £5 more expensive. As much as it would be nice to get cheaper treatment as fans they’re running a business end of the day and they need to make revenue it’s not like we’re entirely funding the entire clubs cost.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.1 -
Quite, but the Grade A games are invariably for teams that are considered to sell out their allocation.superclive98 said:Another Cat A/Gold fixture on Saturday v Brum and against Norwich.
Not sure how many others there have been, but definitely Millwall and Pompey.
Hardly glamour fixtures.
1 -
Sorry for my ignorance but what's the situation now? I know they outsource the catering but does that mean they only get flat rates for the right to use the concession stands, rather than any direct share of profits? If so agreed that doesn't sound like a smart model, particularly with more people coming to games nowshine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.0 -
Maybe not everyone buys a pie or a pint, but id imagine those that do, end up buying 3/4/5 pints and food.Crispywood said:
We’re averaging 20,000 a game, we’ve sold 12,500 season tickets so if you’re looking at 7,500 sold tickets a game that’s 37,500k you’re missing out on if you do make it £5 cheaper tickets. Then you’re relying on every single one of those people buying either a food item or pint which a lot don’t to make that money back and then assuming they wouldn’t have spent that money in the first place if tickets were £5 more expensive. As much as it would be nice to get cheaper treatment as fans they’re running a business end of the day and they need to make revenue it’s not like we’re entirely funding the entire clubs cost.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
I've never once gone to football and had less than 3 beers plus food.
There also the extra few k who you might get through the door if prices are cheaper, plus zone 3 buyers who may upgrade to zone 2, zone 2's who may move to zone 1.
Would make interesting data on one of the polls the trust likes to run, but I very much doubt it's a instant 37k loss... thats just a excuse to not consider it.0 -
The owners will have to put money into the club every year or fund it by other means but all the time we are not in the PL it will never be funded by revenue streams particularly those emanating from fans. It may see a backward step to make the STs cheaper but the more we can sell the less tickets we will have available to sell on a match by match basis and the more fans we have in the ground the more support we can give Nathan and the team. That noise does make a big difference.Crispywood said:
We’re averaging 20,000 a game, we’ve sold 12,500 season tickets so if you’re looking at 7,500 sold tickets a game that’s 37,500k you’re missing out on if you do make it £5 cheaper tickets. Then you’re relying on every single one of those people buying either a food item or pint which a lot don’t to make that money back and then assuming they wouldn’t have spent that money in the first place if tickets were £5 more expensive. As much as it would be nice to get cheaper treatment as fans they’re running a business end of the day and they need to make revenue it’s not like we’re entirely funding the entire clubs cost.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.0 -
No, you can't. The profit per head is a couple of quid, not £50.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
Even if a fan spends £50 per game very little of that is profit (catering is outsourced and there are costs of sale in retail) while all but the 20% VAT of a ticket price is
No ST holder buys a shirt every game but the tourist fans might. The tourist fan is also less price sensitive as they see it as an one off. That's why many clubs chase them and push out long term fans, wrongly in my opinion.
The aim should be to maximise revenue AND attendances, never one over the other. Finding the right price points for that is a difficult trick to pull off.12 -
Sponsored links:
-
Exactly why I mentioned about bringing catering back in house.Henry Irving said:
No, you can't. The profit per head is a couple of quid, not £50.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
Even if a fan spends £50 per game very little of that is profit (catering is outsourced and there are costs of sale in retail) while all but the 20% VAT of a ticket price is
No ST holder buys a shirt every game but the tourist fans might. The tourist fan is also less price sensitive as they see it as an one off. That's why many clubs chase them and push out long term fans, wrongly in my opinion.
The aim should be to maximise revenue AND attendances, never one over the other. Finding the right price points for that is a difficult trick to pull off.
If I'm spending £50 inside the ground each time I attend, £48 shouldn't be going elsewhere.
Increase ticket sales and you increase revenue, pushing up ticket sales will likely decrease revenue on other things no ?
There's cant be too long left on that 5 year catering deal that got signed.0 -
What I have never really understood is that with 6 - 9K empty seats for the majority of fixtures surely CAFC has the flexibility to BOTHHenry Irving said:The aim should be to maximise revenue AND attendances, never one over the other. Finding the right price points for that is a difficult trick to pull off.
maximise attendances i.e. pricing the season tickets at around £400 would likely lead towards selling around 18K season tickets
AND
increase revenue by still having approx 8000 seats to sell to 'per game' purchasers and the "tourists"1 -
I think you're massively overestimating the demand for ST's while we're a bottom end Championship team. In reality, lowering the prices doesn't have a huge effect because those who can't afford a ST probably still can't afford the extra travel, F&B costs (especially with lunchtime/evening KO's) etc. You'd still end up with loads of empty seats but the club is also unable to sell those seats which might be in desirable areas for the walk up crowdtallboy said:
What I have never really understood is that with 6 - 9K empty seats for the majority of fixtures surely CAFC has the flexibility to BOTHHenry Irving said:The aim should be to maximise revenue AND attendances, never one over the other. Finding the right price points for that is a difficult trick to pull off.
maximise attendances i.e. pricing the season tickets at around £400 would likely lead towards selling around 18K season tickets
AND
increase revenue by still having approx 8000 seats to sell to 'per game' purchasers and the "tourists"3 -
Do we know how much the pyramid of the support engagement framework have been involved for in the determining of this for next season?Fan advocates? Advisory Board? Task and Complete Groups? Supporter groups?3
-
Good question, AFKA.
Ditto the " Membership Scheme" which sounds as though it's likely to have serious implications for those who travel away....1 -
I think last year the Advisory Board was not involved in discussions around season ticket prices. Hopefully that has been changed for this seasonshine166 said:AFKABartram said:Do we know how much the pyramid of the support engagement framework have been involved for in the determining of this for next season?Fan advocates? Advisory Board? Task and Complete Groups? Supporter groups?
If you bring it in house you may get the extra revenue in one hand, but in the other hand you have to spend on all the costs of stock and salaries and associated costs like management, training, recruitment of staff for example
Exactly why I mentioned about bringing catering back in house.Henry Irving said:
No, you can't. The profit per head is a couple of quid, not £50.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
Even if a fan spends £50 per game very little of that is profit (catering is outsourced and there are costs of sale in retail) while all but the 20% VAT of a ticket price is
No ST holder buys a shirt every game but the tourist fans might. The tourist fan is also less price sensitive as they see it as an one off. That's why many clubs chase them and push out long term fans, wrongly in my opinion.
The aim should be to maximise revenue AND attendances, never one over the other. Finding the right price points for that is a difficult trick to pull off.
If I'm spending £50 inside the ground each time I attend, £48 shouldn't be going elsewhere.
Increase ticket sales and you increase revenue, pushing up ticket sales will likely decrease revenue on other things no ?
There's cant be too long left on that 5 year catering deal that got signed.6 -
There’s probably a ceiling on how many season tickets you can realistically shift when you’re mid-table or scrapping in the lower half of the Championship. It’s obviously a higher ceiling than League One, but I still think there’s only so much you can tap into locally unless there’s genuine upward momentum behind the club.
We won’t properly cut through with casuals or the wider public until we’re consistently in the promotion conversation — like we were in the mid-to-late 90s. That’s when everything changes. You’re not just another name in the results list; you’re suddenly front and centre on sports websites, getting column inches in the papers, talked about on radio and TV. The exposure does half the marketing for you.
That’s a massive shift in public consciousness compared to where we are now — a passing mention on a lower-half sports landing page, usually framed as “struggling Charlton.” When you’re pushing at the top end, the narrative — and the interest — is completely different.
7 -
Task and complete group hasn't, supporters groups, least not the one I'm secretary of, neither.AFKABartram said:Do we know how much the pyramid of the support engagement framework have been involved for in the determining of this for next season?Fan advocates? Advisory Board? Task and Complete Groups? Supporter groups?2 -
The task and complete group (only three of whom attended by zoom) were asked for ideas but weren't given any indicators as to what the club's thoughts/plans are.Fanny Fanackapan said:Good question, AFKA.
Ditto the " Membership Scheme" which sounds as though it's likely to have serious implications for those who travel away....0 -
Catering contract has already been renewed for another five years.shine166 said:
Exactly why I mentioned about bringing catering back in house.Henry Irving said:
No, you can't. The profit per head is a couple of quid, not £50.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
Even if a fan spends £50 per game very little of that is profit (catering is outsourced and there are costs of sale in retail) while all but the 20% VAT of a ticket price is
No ST holder buys a shirt every game but the tourist fans might. The tourist fan is also less price sensitive as they see it as an one off. That's why many clubs chase them and push out long term fans, wrongly in my opinion.
The aim should be to maximise revenue AND attendances, never one over the other. Finding the right price points for that is a difficult trick to pull off.
If I'm spending £50 inside the ground each time I attend, £48 shouldn't be going elsewhere.
Increase ticket sales and you increase revenue, pushing up ticket sales will likely decrease revenue on other things no ?
There's cant be too long left on that 5 year catering deal that got signed.
But even if it was in-house the tax, staff costs, material costs and other overheads would eat up a large majority of any catering purchase.
Printing and staff costs are covered by programme sales but there is little if any profit hence why many clubs have ditched them.2 -
Sponsored links:
-
Reduce the admission price by £5 because some people are struggling with affordability and then expect them to spend £40-£50 once through the door?shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
This makes no sense at all.8 -
I appreciate your point but I don't recall it being tried as a ticketing strategy in recent years. 'Normal' supply and demand would dictate that if you cant sell something ie empty seats then lower its price although I do appreciate Football Supporters don't fit neatly into the Supply and Demand concept.fenaddick said:
I think you're massively overestimating the demand for ST's while we're a bottom end Championship team. In reality, lowering the prices doesn't have a huge effect because those who can't afford a ST probably still can't afford the extra travel, F&B costs (especially with lunchtime/evening KO's) etc. You'd still end up with loads of empty seats but the club is also unable to sell those seats which might be in desirable areas for the walk up crowdtallboy said:
What I have never really understood is that with 6 - 9K empty seats for the majority of fixtures surely CAFC has the flexibility to BOTHHenry Irving said:The aim should be to maximise revenue AND attendances, never one over the other. Finding the right price points for that is a difficult trick to pull off.
maximise attendances i.e. pricing the season tickets at around £400 would likely lead towards selling around 18K season tickets
AND
increase revenue by still having approx 8000 seats to sell to 'per game' purchasers and the "tourists"
However, as gate receipts have shrunk as a percentage of CAFC's income in the Championship it appears reducing season ticket prices by about £80 per ticket would pay for itself if an additional 3000 season tickets were then sold*.
* Admittedly thats based on my "back of a fag packet" calculations!
The overall strategy would be: More bums on seats, more food and drink sold, more merchandise sold, better atmosphere, team performs better, rises up the league and momentum leads to near sell outs and thats when prices can be put up.
Oh well - I can dream!0 -
I should imagine the majority buy nowt and I also guess that a minority buy 3/4/5 pints plus food.shine166 said:
Maybe not everyone buys a pie or a pint, but id imagine those that do, end up buying 3/4/5 pints and food.Crispywood said:
We’re averaging 20,000 a game, we’ve sold 12,500 season tickets so if you’re looking at 7,500 sold tickets a game that’s 37,500k you’re missing out on if you do make it £5 cheaper tickets. Then you’re relying on every single one of those people buying either a food item or pint which a lot don’t to make that money back and then assuming they wouldn’t have spent that money in the first place if tickets were £5 more expensive. As much as it would be nice to get cheaper treatment as fans they’re running a business end of the day and they need to make revenue it’s not like we’re entirely funding the entire clubs cost.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
I've never once gone to football and had less than 3 beers plus food.
There also the extra few k who you might get through the door if prices are cheaper, plus zone 3 buyers who may upgrade to zone 2, zone 2's who may move to zone 1.
Would make interesting data on one of the polls the trust likes to run, but I very much doubt it's a instant 37k loss... thats just a excuse to not consider it.
I think you're massively assuming most are the same as you.
Sorry.8 -
The AB has seen the plans and provided feedback and CAST have also delivered detailed analysis & thought…AFKABartram said:Do we know how much the pyramid of the support engagement framework have been involved for in the determining of this for next season?Fan advocates? Advisory Board? Task and Complete Groups? Supporter groups?
how much of it is take on board is anyone’s guess, until it goes live!1 -
The Airman Brown?sammy391 said:
The AB has seen the plans and provided feedback and CAST have also delivered detailed analysis & thought…AFKABartram said:Do we know how much the pyramid of the support engagement framework have been involved for in the determining of this for next season?Fan advocates? Advisory Board? Task and Complete Groups? Supporter groups?5 -
I would imagine more are buying something now because the club has made it easier for them to do so. The Fans Zone for starters but more importantly service at the bars and stand kiosks has got much better this season. You can even get served in the lower north at half time now.Covered End said:
I should imagine the majority buy nowt and I also guess that a minority buy 3/4/5 pints plus food.shine166 said:
Maybe not everyone buys a pie or a pint, but id imagine those that do, end up buying 3/4/5 pints and food.Crispywood said:
We’re averaging 20,000 a game, we’ve sold 12,500 season tickets so if you’re looking at 7,500 sold tickets a game that’s 37,500k you’re missing out on if you do make it £5 cheaper tickets. Then you’re relying on every single one of those people buying either a food item or pint which a lot don’t to make that money back and then assuming they wouldn’t have spent that money in the first place if tickets were £5 more expensive. As much as it would be nice to get cheaper treatment as fans they’re running a business end of the day and they need to make revenue it’s not like we’re entirely funding the entire clubs cost.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
I've never once gone to football and had less than 3 beers plus food.
There also the extra few k who you might get through the door if prices are cheaper, plus zone 3 buyers who may upgrade to zone 2, zone 2's who may move to zone 1.
Would make interesting data on one of the polls the trust likes to run, but I very much doubt it's a instant 37k loss... thats just a excuse to not consider it.
I think you're massively assuming most are the same as you.
Sorry.1 -
Not assuming anything, just asking questions. IF tickets were cheaper, more MIGHT be tempted to buy and more might be tempted to upgrade. Not everyone turns up with a flask or avoids eating/drinking for 6 hours.Covered End said:
I should imagine the majority buy nowt and I also guess that a minority buy 3/4/5 pints plus food.shine166 said:
Maybe not everyone buys a pie or a pint, but id imagine those that do, end up buying 3/4/5 pints and food.Crispywood said:
We’re averaging 20,000 a game, we’ve sold 12,500 season tickets so if you’re looking at 7,500 sold tickets a game that’s 37,500k you’re missing out on if you do make it £5 cheaper tickets. Then you’re relying on every single one of those people buying either a food item or pint which a lot don’t to make that money back and then assuming they wouldn’t have spent that money in the first place if tickets were £5 more expensive. As much as it would be nice to get cheaper treatment as fans they’re running a business end of the day and they need to make revenue it’s not like we’re entirely funding the entire clubs cost.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
I've never once gone to football and had less than 3 beers plus food.
There also the extra few k who you might get through the door if prices are cheaper, plus zone 3 buyers who may upgrade to zone 2, zone 2's who may move to zone 1.
Would make interesting data on one of the polls the trust likes to run, but I very much doubt it's a instant 37k loss... thats just a excuse to not consider it.
I think you're massively assuming most are the same as you.
Sorry.
The argument about catering is that if a outside company pays us a fee and still makes a worthwhile profit to take on the hassle, then surely theres extra profit for us to make by bringing it back in house.
Fan zone is always heaving, so there is a desire to spend at the ground.0 -
Covered End said:
Reduce the admission price by £5 because some people are struggling with affordability and then expect them to spend £40-£50 once through the door?shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
This makes no sense at all.
Cheaper tickets and people might stop drinking at cheaper pubs in Greenwich as theres a bit of extra cash for the day, it doesnt have to be all or nothing. Im also not expecting every single person to drop £50 on beer, its just an example.0 -
Theres obviously enough profit for a outside company to bother with the time and effort, they wouldnt have signed up for another 5 years if it wasnt the caseHenry Irving said:
Catering contract has already been renewed for another five years.shine166 said:
Exactly why I mentioned about bringing catering back in house.Henry Irving said:
No, you can't. The profit per head is a couple of quid, not £50.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
Even if a fan spends £50 per game very little of that is profit (catering is outsourced and there are costs of sale in retail) while all but the 20% VAT of a ticket price is
No ST holder buys a shirt every game but the tourist fans might. The tourist fan is also less price sensitive as they see it as an one off. That's why many clubs chase them and push out long term fans, wrongly in my opinion.
The aim should be to maximise revenue AND attendances, never one over the other. Finding the right price points for that is a difficult trick to pull off.
If I'm spending £50 inside the ground each time I attend, £48 shouldn't be going elsewhere.
Increase ticket sales and you increase revenue, pushing up ticket sales will likely decrease revenue on other things no ?
There's cant be too long left on that 5 year catering deal that got signed.
But even if it was in-house the tax, staff costs, material costs and other overheads would eat up a large majority of any catering purchase.
Printing and staff costs are covered by programme sales but there is little if any profit hence why many clubs have ditched them.0 -
Right, but the outsourcer will have economies of scale that make match day catering - which is only required for about 6 hours, 25 days a year - profitable. I’m not saying it’s impossible that we could run it successfully in house, but I can certainly imagine why outsourcing it might make more sense.shine166 said:
Theres obviously enough profit for a outside company to bother with the time and effort, they wouldnt have signed up for another 5 years if it wasnt the caseHenry Irving said:
Catering contract has already been renewed for another five years.shine166 said:
Exactly why I mentioned about bringing catering back in house.Henry Irving said:
No, you can't. The profit per head is a couple of quid, not £50.shine166 said:
Surely you can charge £5 less to get in, but take a extra £40-£50 once through the door on other bits.Crispywood said:
There’s going to be a line between overcharging which means less fans pay for it and undercharging where theyre not maximising revenue, prices will probably depend on those factors. If people aren’t paying for it they will drop them similarly if they’re too high in demand they may up the prices.shine166 said:Bring everything back in house and there's no need to rinse fans for as much on the gate as you can. Surely there's a decent profit to be made on £7.70 pints and £5.50 pies ?.
Even if a fan spends £50 per game very little of that is profit (catering is outsourced and there are costs of sale in retail) while all but the 20% VAT of a ticket price is
No ST holder buys a shirt every game but the tourist fans might. The tourist fan is also less price sensitive as they see it as an one off. That's why many clubs chase them and push out long term fans, wrongly in my opinion.
The aim should be to maximise revenue AND attendances, never one over the other. Finding the right price points for that is a difficult trick to pull off.
If I'm spending £50 inside the ground each time I attend, £48 shouldn't be going elsewhere.
Increase ticket sales and you increase revenue, pushing up ticket sales will likely decrease revenue on other things no ?
There's cant be too long left on that 5 year catering deal that got signed.
But even if it was in-house the tax, staff costs, material costs and other overheads would eat up a large majority of any catering purchase.
Printing and staff costs are covered by programme sales but there is little if any profit hence why many clubs have ditched them.2
