Walkers will be offering six new crisp flavours from today including Cajun Squirrel, Crispy Duck and Builder's Breakfast following its competition that asked the public to suggest new flavours.
A team of judges, including Heston Blumenthal, the chef who invented snail porridge and bacon and egg ice cream, chose six winners from more than 1m entries to its 'Do Us a Flavour' competition, which launched in July.
The six finalists, who came up with Cajun Squirrel, Crispy Duck, Onion Bhaji, Fish and Chips, Chocolate and Chilli, and Builder's Breakfast, will each receive £10,000.
The flavour which receives the most votes from the public via Walker's website by May 1 will remain on sale while the other five will be discontinued.
The eventual winner will receive £50,000 and 1% of all profits, estimated at £57,000 a year.
Walkers was only expecting 250,000 entries when it launched the competition in July but was bombarded with about 1.2m suggestions.
Entrants had to submit a flavour and a picture that best summed it up, and where there were multiple entries for the same flavour the judging panel used the pictures as tie-breakers.
Martyn Wright, the online retailer from Staffordshire who invented the Cajun Squirrel flavour, said: "The idea might sound bizarre, but it really works."
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Comments
Now I might want to try a cajun seasoned squirrel and the only avenue I have to do that is through the medium of crisp. I hope it tastes like the real thing
Builders breakfast was ok, flavours not as strong as the duck one.
Chilli and chocolate was weird, when you first eat one you can taste the chocolate which is pretty is horrible, chilli taste isn't so bad.
Haven't tried fish and chips or the squirrel one yet.
builders breakfast are ok but a bit eggy
Not impressed by them so far!!
Now there's a coincidence...
I seem to remember a few years one of the crisp manufacturers coming out with hedgehog flavoured crisps. The advertising standards authority pointed out for the crisps to be called hedgehog flavour they actually had to taste of hedgehogs and not an approximation of what the manufacturers thought hedgehogs tasted like.
Naturally that did wonders for sales, once the public found out the taste was of authentic hedgehog no one wanted to eat them.