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The Valley Review.....
Jonjo-For-England
Posts: 61
Is it just me or is it scandalous that this seasons Valley Review has been cut down to just 60 pages in length. I mean maybe if the programme returned to its previous price of £2.50 then the reduced content would be acceptable but instead us mugs are paying the same price for a programme that a couple of years ago contrained about 16 more pages when in its square format. I know it comes down to costs as usual but I mean if us fans are willing to stump up for a season ticket after the dross displayed last season, surely we don't deserve to be mugged off again??
Perhaps someone from the club would like to explain this decision further.....
Rant over.
Perhaps someone from the club would like to explain this decision further.....
Rant over.
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Comments
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How many pages was it last season?0
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Cant say i noticed this but yea i agree if that is the case i havnt brought a programme yet this season haha. But yea if that is the cse that dont sound rite mate.0
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Just don't buy the programme. Simples.0
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Dont buy it then mate...
lol
Have a look at the FF minutes regarding the programme...0 -
If one of the pages cut out was Steve Waggotts 'column' it would be a bonus, but we keep his stuff but lose Colin Cameron...now that IS a scandal.0
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I suspect the reason is down to fewer advertisers willing to spend money in this climate and more so when our attendances are falling, meaning they'll reach even fewer people. Take a look at most newspapers and trade magazines etc, just about everything that arrives on my desk or I buy is thinner than a year ago.0
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Yea it must have something to do with Advertising am sure when we get our champ league spot in 3 years time it will come back to the full pages im sure.0
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The club has never been able to sell programme advertising per se, with a few exceptions in the PL. Ads are usually tied up with sponsorship deals (club or competition) or are part of other kinds of deals. So ad revenue doesn't come into it and in any case has never been taken into account.
Whether the club should be able to sell space for cash is another issue and not one I wish to get involved in - my point is that it doesn't.
Programme sales have fallen significantly per head in recent years at all clubs (as far as I know), therefore you have fewer sales to cover overheads and generate any profit.
Having edited the programme for five years, I'd suggest that it contains a number of things that the club or individual departments within it wish to publish but the purchasers don't necessarily wish to read, i.e. its content is not a straightforward as something sold on a bookstall.
For that reason, I think the pagination is less important than what is actually published in terms of value.0 -
can't remember the last time I bought a programme, used to get them every week up until about 3/4 years ago but never now....since the advent of the internet the content is pretty much old news the moment it's printed....normally manage to nab someones to read the managers page but that's it.0
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Pagination - great word.0
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Looked at the huddersfield v brighton programme. Glossy, really thick and 3 quid. Checked to see if it was a special but no! They must have a lot of people buy it to sustain that!0
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I Liked the old style Newspaper/programmes,don't bother buying valley review anymore.0
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The club has never been able to sell programme advertising per se,
.............
But obviously the club is going to find it easier to persuade punters to advertise/sponsor the club etc when we are playing in front of 27,000 crowds in the EPL rather than in front of gates of 16/17k in Tier three.0 -
i like to keep a few programmes. I have had a look at some of the ones from my dads childhood and its fascinating for me how times change. In one of them you could buy a tracksuit for 6 pound.
i will hopefully pass mine down to my kids to show them how dyer we were.0 -
Come on guys. Not two months ago we were blasting the club for making people redundant. And now we are blasting them for the result of having made people redundant. Two plus Two equals? Anyone, Anyone?
Next people will be complaining that their letters / phone calls to Waggott didn't get replied to very quickly.
The club has to make cuts and the fans have to except them or suffer the longer term consequences.0 -
The cost of producing the review has probably increased with the reduced crowds0
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My letters to Waggott didn't get replied to very quickly.0
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*giggles in corner*0
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The only issue I have with this years review is that the away travel feature does not contain any useful information about travelling - trains, parking etc which previous years have had.
In a year where we are going to more new grounds this would be helpful.0 -
Has anyone looked at the programmes from the late 1980s recently? If so I doubt they'd have any complaints about the current offering . . .0
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[cite]Posted By: BlackForestReds[/cite]I suspect the reason is down to fewer advertisers willing to spend money in this climate and more so when our attendances are falling, meaning they'll reach even fewer people. Take a look at most newspapers and trade magazines etc, just about everything that arrives on my desk or I buy is thinner than a year ago.
Far too logical.............folk simply won't accept that as a reason.0 -
[cite]Posted By: SoundAsa£[/cite][cite]Posted By: BlackForestReds[/cite]I suspect the reason is down to fewer advertisers willing to spend money in this climate and more so when our attendances are falling, meaning they'll reach even fewer people. Take a look at most newspapers and trade magazines etc, just about everything that arrives on my desk or I buy is thinner than a year ago.
Far too logical.............folk simply won't accept that as a reason.
Correctly, because it's simply not true in the case of the programme . . .0
