Hate to tell you Kap10 that is sales........ I had the misfortune to be the art editor of 'Marketing' A firm using a sales orientation focuses primarily on the selling/promotion of a particular product, and not determining new consumer desires as such. Consequently, this entails simply selling an already existing product, and using promotion techniques to attain the highest sales possible.......'marketing' has as they say rebranded itself, in a sort of below the line concept based on there philosophy ....' a posh name for sales'.....Marketing
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And what about when you have to order a Bloody Mary?
You can't go up to the barmaid and say, "Pint of best and a Bl**dy Mary, please".
You wouldn't be able to pronounce the asterisks.
A firm using a sales orientation focuses primarily on the selling/promotion of a particular product, and not determining new consumer desires as such. Consequently, this entails simply selling an already existing product, and using promotion techniques to attain the highest sales possible.......'marketing' has as they say rebranded itself, in a sort of below the line concept based on there philosophy ....' a posh name for sales'.....Marketing