I see they have been advertising on the TV.
a) Why ?
Oh, I think I'll put a lot of extra sellotape on my presents this year now I've seen the advert - NOT .
b) I can't realistically think of an alternative people use and was trying to think of another product that has "cornered the market" ?
0
Comments
I was going to glue the wrapping paper this year
People either have a clear preference, or go for whatever is closest/most convenient
An advert showing a lovely juicy burger that doesn't resemble anything on sale won't influence this!
In terms of brand-names that have become the normal term for a product: Tipp-ex, Hoover, Ipod (ish) & Walkman are a few that spring to mind.
Yes but there is more than one choice and Wimpey have now "gone". McDonalds advertising does influence me going there more often - unfortunately.
1) To heavily promote a specific product - like "....NEW improved Omo" or whatever.
2) To keep the company brand name in the public awareness, eg everybody already knows Ford makes cars, Hoover make vacuum cleaners, Coca Cola make some sort of chemical concoction, and MaccyD's make burgers.
They don't want you to buy your car from Vauxhall, cleaner from Electrolux, fizzy drink from Pepsi or greaseburger from Burger King.
In the same way, Sellotape would like you to believe they are the market leader of celophane sticky tape - and want you to buy from themselves rather than a generic brand from WH Smith or the Poundshop.
My wife has just enlightened me that most clear sticky tapes aren't actually "sellotape".
Of course, they have many competitors. It's the Sellotape company that want you to remember their trading name when you're buying celophane tape - and believe it to be the most superior product that you'll always choose to buy. Another example ..... Heinz is now synonamous with quality baked beans, and Tesco's own label is regarded as an inferior quality product in public awareness (Tesco's beans are quite possibly made by Heinz anyway!!!)
And so on ....
The whole Heinz thing is very interesting because they have somehow hoodwinked the world into thinking they are the brand leader in terms of quality, when they're not. In fact their business model is to buy as cheaply as possible and sell on with the greatest margins.