[cite]Posted By: GNelson[/cite]http://www.nottingham.ac.uk/nubs/ma/N103.html- that's my degree and the dissertation is based upon writing a business plan for a fictitious soft drinks company if they were to introduce a new range of drinks, and then doing a dragon's den style presentation at the end of it. I just wanted to collect some additional primary research to back up the huge amounts of market research there is in the soft drinks industry already.
Surely the idea is to start with your conclusions and then enter loads of data yourself to support the result you've already decided on? Trusting the public is a risky strategy :-)
Surely the idea is to find a dissertation you can copy and pass off as your own??
..... to see how just one company markets drinks to all segments with about twenty established brands (Pepsi, Robinsons, Britvic pub mixers, Tango, R Whites etc) to healthy drinks sold only in schools, to water aimed at the restaurant table.
Hope this helps and best of luck with your project.
Yeah I never realised quite how much a stranglehold britvic and coca-cola enterprises had on the soft drinks market in terms of quite how many brands they own.
Thanks everyone who has filled it out, really appreciate the good response rate -I managed to get over 200 responses in the first day. I don't need any more males to fill out the survey now, but if there are any more females on the board who wouldn't mind then that'd be great.
Comments
(tho not sure what "Gender" meant.....
;-) ).
it meant which gender you prefer? so if you clicked male then you like men haha ;o)
Surely the idea is to find a dissertation you can copy and pass off as your own??
Some oddly phrased questions there.
Basically, soft drinks are H2O and magic gloop, some with fizz - and then the label (brand).
For instance, have a look at the Britvic site ......
http://www.britvic.co.uk/Brands.aspx
..... to see how just one company markets drinks to all segments with about twenty established brands (Pepsi, Robinsons, Britvic pub mixers, Tango, R Whites etc) to healthy drinks sold only in schools, to water aimed at the restaurant table.
Hope this helps and best of luck with your project.
Thanks everyone who has filled it out, really appreciate the good response rate -I managed to get over 200 responses in the first day. I don't need any more males to fill out the survey now, but if there are any more females on the board who wouldn't mind then that'd be great.
Unbelieveable story, full of corruption, Hitler, Nazis, slave labour, murder, FBI, collaboration...
Turned out more like a Dan Brown story than an assignment, a fascinating history...
Does that mean how old do I act?