The Football League has agreed a new four year title sponsorship for its showpiece cup competition, the League Cup, with leading UK credit card company Capital One.
From the start of the 2012/13 season, the 52-year-old knockout competition - one of the domestic game's three major honours - will be titled the Capital One Cup.
Football League Chief Commercial Officer, Richard Heaselgrave said: "This is terrific news for clubs and a great way to conclude what has been a memorable domestic football season.
"I am absolutely delighted to welcome Capital One to working with The Football League, our clubs and those of the Premier League. They're a hugely respected company that really impressed us with a passion and excitement for the competition so we can't wait to build a successful, innovative partnership over the next four seasons.
"The Capital One Cup is in great shape having been re-invigorated in recent seasons by a number of memorable finals, some thrilling midweek cup football and a first glimpse of the stars of the future."
Brian Cole, Chief Executive of Capital One UK said: "We are very excited about getting behind the Capital One Cup and working with The Football League, the clubs, the players and the fans to build something amazing.
"The Capital One Cup gives clubs, big and small, a chance to compete on the national footballing stage and we look forward to introducing ourselves to millions of football fans across the country."
The draw for it is on 14th June.
football-league.co.uk/footballleaguenews/20120601/capital-one-to-sponsor-the-league-cup_2293334_2793901
Comments
Now we're up we really need to make a push for the COC this year.
The 'One cup' sounds better
I can't believe there is.....anyone have these stats?
Two girls, one cup.