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Channel 4 Paralympics advert

lordromford
lordromford Posts: 7,784
edited August 2012 in Other Football and Sports
When it comes to advertising, I'm a real cynic and find most ads mildly irritating. However, I'm finding this Paralympic ad genuinely inspiring. I saw the full (longer than on TV) version at the cinema tonight and everything about it is brilliant. The music is ideally pitched, the ad addresses some of the reasons why some of the athletes are Paralympians and through this it's genuinely thought provoking. There is demonstration of enormous skill, determination, talent and power. I find myself filling with admiration and swelling with pride at these people I've never met. And to top it off, the Tagline 'Meet the Superhumans' is just inspired.
Possibly the best ad ever.
Just thought I'd share that.

Comments

  • lacole
    lacole Posts: 76
    Saw it at the cinema yesterday and completely agree with you.
  • lacole
    lacole Posts: 76
    Link here for anyone who hasn't seen it
    http://youtu.be/tuAPPeRg3Nw
  • CAFCdamo
    CAFCdamo Posts: 1,692
    http://youtu.be/tuAPPeRg3Nw
    I think it's a great bit of advertising and gets me really excited for the Paralympics. Also I love the Posters around London with the tagline " thanks for the warm up". Well done Channel 4 hopefully the broadcasting lives up to the hype building.
  • colthe3rd
    colthe3rd Posts: 8,486
    Agree top ad, love that Public Enemy track as well.
  • se9addick
    se9addick Posts: 32,038
    Fantastic , come on Team GB !!!
  • cafc999
    cafc999 Posts: 4,967
    Wow!

    Got my tickets for the 5th sept and after watching that I cannot wait to go!
  • Danny Addick
    Danny Addick Posts: 3,930
    They've played it to death now though. Hard hitting when it first aired
  • lordromford
    lordromford Posts: 7,784
    I know what you mean Danny. To be honest, the first time I saw it was one of the shorter versions on telly and you're right, it was hard hitting at first, but after a few viewings became less so. Last night was the first time I'd seen the full version though and, (maybe the cinema added something, I don't know), I got a genuine tingle down my spine. It really moved me.
    I do agree that if they play it too much it could end up losing all its appeal though, which would be a pity.
  • Mendonca In Asdas
    Mendonca In Asdas Posts: 22,652
    Heard on 5 live the other morning part mentioned that one of the 7/7 survivors is taking part, should be some amazing back stories from the people taking part, really looking forward to this , i hope it helps raise awareness, profile and acceptance by people in this country, although we are a lot better than some countries , but always think we can do more.
  • SoundAsa£
    SoundAsa£ Posts: 22,481
    Mendonca In Asdas said:

    Heard on 5 live the other morning part mentioned that one of the 7/7 survivors is taking part, should be some amazing back stories from the people taking part, really looking forward to this , i hope it helps raise awareness, profile and acceptance by people in this country, although we are a lot better than some countries , but always think we can do more.

    It's a girl who lost both her legs in 7/7.......she a member of the 'sitting' ladies netball team.
    Heard her being interviewed a day or two back...Says her little son will be in the stands with a banner saying something like "Come on Mum" so she's going to be so up for it....she can hardly wait!
    You betcha young lady....you betcha.

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  • cafcfan
    cafcfan Posts: 11,198
    If anyone's intending to watch on TV, C4 are running two additional HD channels for the games. These will be on Freesat (and presumably on the $ky service too).
  • cafcfan
    cafcfan Posts: 11,198
    Sorry I should have said three extra channels.

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