I received this e mail, which may be of use to someone. I haven't investigated as I'm not going.
The link hasn't copied over so you'll have to go to their website.
Book by 21 September to enjoy northern destinations for next to nothing
Want to make a break from the hustle and bustle of the capital? Then here's a breath of fresh air from
East Coast. For a limited time only, a one-way East Coast Standard Advance ticket to Leeds, Doncaster or Edinburgh from London can be yours for just £12.50. Booking is easy, simply use the link below by 21 September for travel from 1 October - 7 December 2012. Please see terms below for excluded travel dates.
Reserve your seat now
This special one way fare can only be accessed through the 'Book now' button below. Tickets are subject to availability and only available for Standard travel.
1 low fare...1000s of things to do and see
From the shopping and nightlife of Leeds to the culture and entertainment of Edinburgh, there's always a good reason to go north. And with lots going on between October and December, there's never been a better time to visit.
Booking period ends midnight 21 September 2012 for East Coast travel between 1 October and 7 December 2012. The £12.50 fare can only be booked from the booking links in this email. If the £12.50 fare is available it will appear as an option to book, please note, in rare circumstances, a lower fare than the promotional flat fare may be presented in the booking engine, when this is the case, this fare can be booked. Excluded travel dates: Between Edinburgh and London: Fri 12 October - Mon 22 October 2012 inclusive and 26 October and 5 November inclusive. Between Leeds/Doncaster and London: Fri 26 October - Mon 5 November 2012. £12.50 promotional tickets are subject to availability. 14,000 seats are available between Edinburgh and London King's Cross, 65,000 seats are available between Doncaster and London King's Cross and 45,000 seats are available between Leeds and London King's Cross. This promotion cannot be used in conjunction with any other offer or promotion including Railcards and child discounts. eVouchers are not valid promotional bookings and cannot be used as full or part payment. Promoter - East Coast Main Line, East Coast House, 25 Skeldergate, York, YO1 6DH
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I am on this bus.