..........Magners from now on.
" Celtic have agreed a new three-year shirt sponsorship with Magners, starting from the 2013/14 season.
Dublin-based C&C Group make the drink and also own Tennent's who have been the club's sponsor since 2010.
Chief executive Peter Lawwell would not divulge financial details of the arrangement but said the new deal represented an increase in funding.
The Tennent's deal was reported to be worth up to £1.5m a year for the Scottish champions.
"This partnership is magnificent news, not only for Celtic but also for Scottish football," said Lawwell.
"We are proud to be successfully leading Scottish football at home and in Europe."
0
Comments
give me some white lightning anyday.
I presume the shirts will have 'Tennents' on them, rather than Magners anyway.
Nonsense I drink copious amounts of the stuff and I love cider with ice
Except scrumpy which I drink at room temp
Mild cheddar is another one I dont get. Cheese for cheese haters. I'm sure this ice thing is a fashion, I cant remember ever seeing this pre Magners.
Effectively, they still do as C&C own both brands (as well as Bulmers). This time though, C&C are looking to push Magners further afield and are using the football brand to do it.
Even when I pointed out it had come out the same fridge as all the other beers he still wouldn't have it.
He posts on here. I wonder if he's brave enough to own up (assuming he remembers!)
Crazy world with the Irish and Belgium's selling cider to us. WTF.
http://en.m.wikipedia.org/wiki/Magners