The hope it seems to give people all over the world. Poor children in all corners of the world running around forgetting their problems for a moment just to be like Messi or Ronaldo.
The fact I can watch football on TV pretty much every day of the week so I don't have to watch endless soaps.
Decent facilities at most grounds
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Nor having to enter a riot zone around the ground.
The 99% eradication of racist chanting (in the UK at least)
More women at games
Proper toilets
Grounds that aren't crumbling around you, with a roof over your head when it rains
Being able to see every goal scored in every game (how many of Killer's goals are on tape for example?)
It must also have a knock on effect benefiting their local community.
Africans here that I know are very strong with helping their family back home.
Have you come across what Drogba gives back to his home town?
Astounding.
And to a lesser extent..even our own Yann and his f-a-side centre in a quiet part of France for the local kids.
Knowing we pay a small percentage towards that goes a small way to justifying the prices we pay.
Oh and Fantasy Football is another definite plus point of modern football, especially when it moved onto the internet