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You're not opening, you're not opening, you're not opening any more
Comments
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Thanks Col......I mean David.oohaahmortimer said:
Hi David
It seems that we sent you an email in error this morning asking why you hadn't been opening our emails.
The email was aimed at people who hadn't been opening any of our recent emails to try and find out the reasons why.
We realise that you do open our emails so thank you for engaging with us and apologies for any inconvenience caused.
Thank you for your understanding.
Charlton Athletic3 -
Received the apology email!0
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Something called bananatag (or similar) it seems. But they'd also be able to track the use of links back to the news item or whatever.Fiiish said:As far as I'm aware my in-browser email provider does not send read receipts or any indication to the sender that I have opened the email. I would be rather worried if my email provider were notifying senders without my consent whether or not I was opening emails.
lifehacker.com/5981928/bananatag-tracks-your-outgoing-email-tells-you-which-messages-were-opened
I guess this is why we are advised never to open junk mail as it allows the spammers to know they've got a genuine email address?
Edited to add: I've got Thunderbird set up not to open remote content in emails, perhaps that's why the club don't think I open them?
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This is strange as I never open any of them and I didn't receive the email this morning.3
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I never get any e mails and I didn't get an apology. Piss up/brewery ?0
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Why do you no longer read my posts on Charlton Life ?0
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Under the previous system there was an invisible graphic in the email that got downloaded when the recipient opened the email (probably the same as cafcfan links to above). However if you had graphics switched off in your email browser it wouldn't register. I almost never read any corporate emails (including Charlton's) because I can't be bothered, so I doubt if they are anything like as effective as the senders imagine. However reliable it might have been, the stats said the opening rate for cafc emails (pre-2012) was very low and the click through to embedded links was abysmal.0
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I read them
Still said they were low quality.0 -
I still want to know who it is in the comms team that thinks this * is an Asterix...2
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the gaul of some people eh.Algarveaddick said:I still want to know who it is in the comms team that thinks this * is an Asterix...
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I got the same email and forwarded mine to roland@cafc.co.uk1
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just got this reply from the clublancashire lad said:I replied telling them that I do open them and their system needs attention
It seems that we sent you an email in error this morning asking why you hadn't been opening our emails.
The email was aimed at people who hadn't been opening any of our recent emails to try and find out the reasons why.
We realise that you do open our emails so thank you for engaging with us and apologies for any inconvenience caused.
Thank you for your understanding.
Charlton Athletic
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masicat said:
I got one addressed to Dave.?
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I read the club emails but don't click links on them.
An email from the club chasing me up about my usage of their emails tempts me to unsubscribe completely.1 -
Mmm what is the purpose of the email? In what scenario does a chaser like this add value?
Even if if had worked properly, wouldn't most people actually feel a bit less than whelmed? Don't think corporates should ever send pointless spam like this, kinda self-defeating isn't it?
I open emails when I want0 -
I got it too and do open the emails. Can't understand the logic in it anyway, unless they are on a silly cost per email deal. Most businesses want a large database! Fair enough to ask people to update their profile info and maybe ask a few Qs re interest in the comms, but whole tone of this pretty poor.0
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Unsubscribed, problem solved.2
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Wouldn't have happened in Powell's day1
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I wonder if those at the Club run around saying "only confirm on the OS what has been rumoured first on CL?" Might explain why they are largely old news and why so many people on their mailing list (like me) delete their emails unopened. Don't start me on that 1905 video thing that appears to be badly mimed or lip=synched. They even thought it worthwhile showing at half-time on Tuesday. It was very poor.0
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I took the "I am not a Charlton Fan" option, with a comment of "You cannot legislate for your whole family supporting them, evil bastards!"0
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In an attempt at fairness... Pure Millwall
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They want to contact those people who don't open their emails................so they send them an email.
I bet if they changed it, so it looked like a person message from Katrien, there would be a huge increase in the amount being opened.........0 -
I arrived home to that one too. I've only been away 12 days, so thought it odd they missed me, then read I hadn't opened anything for six months!1
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Me too. I open them most of the time, unless the title suggests something is not relevant to me. I wondered it it was the club just phishing to see if there as many fans as they think/hope. Maybe RD has asked them to find out if we are fans for real or just a bunch of spanners and nigels trolling our club site to infiltrate the masses and create havoc bringing down their deadliest rivals
ok so i sound as deluded as an Owl that has won two games in a row. So more likely it was #CAFC spam! 0 -
Peeters outAlgarveaddick said:I still want to know who it is in the comms team that thinks this * is an Asterix...
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Definitely a bit of database cleaning/building going on - phoned up yesterday for some tickets and was asked to confirm my landline, mobile and email. All good stuff in my opinion.0
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I'm no marketing guy and learnt what I know through reading up on the Web and spending 18 months building the supporters trust with @razil and the others.
This tells the whole story for if the open rate was "very low" and click rate "abysmal" that means one or more of the following was true:Airman Brown said:Under the previous system there was an invisible graphic in the email that got downloaded when the recipient opened the email (probably the same as cafcfan links to above). However if you had graphics switched off in your email browser it wouldn't register. I almost never read any corporate emails (including Charlton's) because I can't be bothered, so I doubt if they are anything like as effective as the senders imagine. However reliable it might have been, the stats said the opening rate for cafc emails (pre-2012) was very low and the click through to embedded links was abysmal.
1) the database was full of debris, duplicates and obsolete email addresses
2) it was full of people with no interest in receiving emails
3) the emails sent were not pitched correctly or sent to the whole database in an unfocused blitz.
4) opening of emails was not being picked up - there are design tricks to overcome this.
So the current activity is probably part of a sound project to cleanse the database. Maybe mistakes will be made but they can retain a much more focused marketing asset and save sending emails to people who don't read them / don't want them. The hit rate and click rate will rocket and the analytics will be much more accurate and much more helpfull in terms of future comms and promotions.
When we built the trust (from scratch) analysing web traffic and emails that enabled the trust to have a hit and click rate double the industry average. Articles and headlines were changed / adapted because we were keen that fans read the contributions and editorial line. We could see within a day or two of an email going out whether the open and click rate was above the norm or not and which stories were most popular.
I expect these days putting Peeters and/or Meire on anything will push up interest and it's good to see regular communication from both.0
