Two of the biggest betting shop and online bookies in the UK are getting hitched. Coral also owns Gala Bingo .. is this one for the Monopolies and Mergers Commission or whatever it's called nowadays ?
Prices ? ... Could a bigger and richer firm afford to be more generous with its odds and prices thereby forcing the other bookies to follow suit, or will the reverse apply, a big company with hundreds of thousands of customers using its clout to reduce the odds ? .. I favour the first possible scenario .. I am an optimist ..
Discuss the issue all you gambling folk out there in CAFCland
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But will they care about that? What's the split these days between on-course, in shop and on-line betting? I'm guessing the on-line share is ever increasing.
In terms of market share, Ladbrokes and Coral are so far behind the other big three that this is a pretty smart move. Ladbrokes online presence is a joke compared to their retail clout and years behind 365, Paddy's and Hill's. Coral have invested heavily in their online in the last couple of years but are coming from a smaller client base, something Ladbrokes can help with. I expect Skybet to make a big push soon as they have been investing behind the scenes for the last year in infrastructure. They should be a lot more dominant in the market considering they are a broadcaster.
If you look at demographics and betting the medium of choice, certainly amongst younger people, is online, tablet, and increasingly smart phone. Neither company currently offers a digital product anywhere near as good as Hills or bet365 (I would say the latter anyway - but it's true). From a betting perspective the shops are dying and have been for years.
I know they say all publicity is good publicity but I don't think coral have done themselves or the industry any favours in the long run. Stuart from Huddersfield can't be seen as anything other than preying in the vulnerable. Who has an effing limit on how much they win???