Welcome (back) Phil Dorward - CAFC Comms Consultant
Comments
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His CV focusses on his professional expertise in selling a story not communicating information.1
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I think Prague's lawyer analogy fits very well. The trouble that Dorward faces is that the big problems at the club are not about communications all, they are deeper problems of strategy and structure. These are so deep that the best comms in the world won't put things right. For any normal business, such an appalling state of communications would be the major headache, for this regime though it's not even close. The real issues are:
- The woeful inability of the owner to recognise reality.
- Their strategy is not only failing, but it is diametrically opposed to the nature of the business and the wishes of the 'customers'.
- To be successful they need their 'customers' to be at least compliant if not supportive (hence supporters). But the arrogance of the owner means that no consideration is given to the needs of this most important 'stakeholder' group.
- In a business (league) where all but three competitors are certain to fail, shoestring operations are practically pre-determined failures.
- They've paid peanuts, they've got monkeys. The CEO who needs to be as bright as a button is actually clueless whilst the underlings have been appointed for their ability to act like nodding dogs.
Until the above are rectified, no amount of good communications will amount to anything other than papering over the cracks.20 -
I think there have been big problems around communications at the club, but what has been said has been said. The people that have said them are unwilling to apologise for them so it's a bit like closing the stable door after the horse has bolted.0
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This says what I was trying to say. Very well put particularly the owner who refuses to recognise reality.Stig said:I think Prague's lawyer analogy fits very well. The trouble that Dorward faces is that the big problems at the club are not about communications all, they are deeper problems of strategy and structure. These are so deep that the best comms in the world won't put things right. For any normal business, such an appalling state of communications would be the major headache, for this regime though it's not even close. The real issues are:
- The woeful inability of the owner to recognise reality.
- Their strategy is not only failing, but it is diametrically opposed to the nature of the business and the wishes of the 'customers'.
- To be successful they need their 'customers' to be at least compliant if not supportive (hence supporters). But the arrogance of the owner means that no consideration is given to the needs of this most important 'stakeholder' group.
- In a business (league) where all but three competitors are certain to fail, shoestring operations are practically pre-determined failures.
- They've paid peanuts, they've got monkeys. The CEO who needs to be as bright as a button is actually clueless whilst the underlings have been appointed for their ability to act like nodding dogs.
Until the above are rectified, no amount of good communications will amount to anything other than papering over the cracks.0 -
Good morning Philip. Start of another week. Seeing as there is no point you using whatever PR skills you may have on our now non existent sponsors, you have to turn your charm offensive back towards fans and potential fans.
Have you thought of club staff deployment? Like using Ravi as the minister of truth (speak to Bob of Data Techniques about that one), you could deploy Lisa Squire's as minister of alienation, especially to target the crusty old man supporters and get them out of your club.
So what's on the agenda this week Philip? Your weekend internet possee have been rather clumsy and ineffectual so now the working week has begun your steady modern history and politics hand is needed back on the tiller.
May I suggest you amend the email reply template to say that the club will work hard to connect with the loyal fans once again after you get rid of all fans over the age of 11.
Younger fans are easier to manipulate and control after all. Work hard on PR to children, give them a Haribo and they might believe anything you say.
Incidentally Philip which Scottish team is your club? Or don't you have one? Actually I imagine you don't support a team, because if you could empathise with fans, and if you have any integrity, you wouldn't work for Charlton Athletic right now peddling complete and utter crap and lies.6 -
What was his response ?seth plum said:Good morning Philip. Start of another week. Seeing as there is no point you using whatever PR skills you may have on our now non existent sponsors, you have to turn your charm offensive back towards fans and potential fans.
Have you thought of club staff deployment? Like using Ravi as the minister of truth (speak to Bob of Data Techniques about that one), you could deploy Lisa Squire's as minister of alienation, especially to target the crusty old man supporters and get them out of your club.
So what's on the agenda this week Philip? Your weekend internet possee have been rather clumsy and ineffectual so now the working week has begun your steady modern history and politics hand is needed back on the tiller.
May I suggest you amend the email reply template to say that the club will work hard to connect with the loyal fans once again after you get rid of all fans over the age of 11.
Younger fans are easier to manipulate and control after all. Work hard on PR to children, give them a Haribo and they might believe anything you say.
Incidentally Philip which Scottish team is your club? Or don't you have one? Actually I imagine you don't support a team, because if you could empathise with fans, and if you have any integrity, you wouldn't work for Charlton Athletic right now peddling complete and utter crap and lies.1 -
Got to wait up to 10 days apparantly...that's if the club respond at all!PL54 said:
What was his response ?seth plum said:Good morning Philip. Start of another week. Seeing as there is no point you using whatever PR skills you may have on our now non existent sponsors, you have to turn your charm offensive back towards fans and potential fans.
Have you thought of club staff deployment? Like using Ravi as the minister of truth (speak to Bob of Data Techniques about that one), you could deploy Lisa Squire's as minister of alienation, especially to target the crusty old man supporters and get them out of your club.
So what's on the agenda this week Philip? Your weekend internet possee have been rather clumsy and ineffectual so now the working week has begun your steady modern history and politics hand is needed back on the tiller.
May I suggest you amend the email reply template to say that the club will work hard to connect with the loyal fans once again after you get rid of all fans over the age of 11.
Younger fans are easier to manipulate and control after all. Work hard on PR to children, give them a Haribo and they might believe anything you say.
Incidentally Philip which Scottish team is your club? Or don't you have one? Actually I imagine you don't support a team, because if you could empathise with fans, and if you have any integrity, you wouldn't work for Charlton Athletic right now peddling complete and utter crap and lies.0 -
Forres Mechanics Mr Stalker0
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Hi Seth
Don't forget our new Uncle Phil is propa full time busy.
He will be having meeting after meeting, building up self and collective esteem, ensuring SMART (Sensible Manageable Achievable Realistic Targets) are set for all and of course making sure there's no "I" in Teim!
Dam busy is about 1500 quid a day, life's a bitch and then one employs you!
Happy days, Uncle Phil rack up the day rate mate, they have "Loads of Euros" you can help them with!
Perhaps a bonding weekend in Syria?
Crisis what crisis!0 -
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£1,500 per day?
Where did you get that from?
Surely not, that is nearly 20% of somebody's annual state old age pension for sitting around doing nothing for one day.
Philip Dorward wouldn't be such a greedy and idle person to take that kind of money, to spin the kind of rubbish reportedly being spun at the moment. Nobody with integrity would do that would they?
Surely Philip Dorwood is a man of personal integrity?
Mel Baroni turned out to be a woman of personal integrity did she not?1 -
I'm sure that Uncle Phil's integrity and his wallet are in direct proportion with each other!
Almost as sure as I am that the lovely Mel will have took the regime for a good compromise settlement, following their wierd (sorry unquie) rant!0 -
There's no 'i' in team but there's a 'u' in cunt.Longtimeaddicted said:Hi Seth
Don't forget our new Uncle Phil is propa full time busy.
He will be having meeting after meeting, building up self and collective esteem, ensuring SMART (Sensible Manageable Achievable Realistic Targets) are set for all and of course making sure there's no "I" in Teim!
Dam busy is about 1500 quid a day, life's a bitch and then one employs you!
Happy days, Uncle Phil rack up the day rate mate, they have "Loads of Euros" you can help them with!
Perhaps a bonding weekend in Syria?
Crisis what crisis!3 -
according to a tweet from the Target 20k committee Dorward has now also left the club
CAFC Target 20k @CAFCTarget20k May 7
We would like to thank Felicity Waller and Phil Dorward for all their efforts. A pleasure to work with and we wish them both all the best.7 -
Dorward has left? Does that mean we can look forward to Duchatelet Rant version 25
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Can't afford him in Div 3, can we?1
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Or perhaps after the demise of Flaggy he can't produce anymore statements?3
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Last one out please turn off the lights.
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gone in a show of solidarity with the sofa3
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Thanks for the memories Phil4
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I hope he accidentally downloaded the entire Charlton client/fan database onto a USB stick and that that stick finds its way into the hands of a senior CARD member.
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Charlton legend!0
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Looking to dip your toe in the water at a professional football club? Apply to Charlton Athletic who offer bucket loads of short term jobs.1
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Was the 'second coming' shorter than Mels stay?
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Cafc the team for me....for a couple of weeks.0
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Let the cost cutting commence!0
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I can just see KM now, "Look guys, Phil was only interim"0
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Why, what would CARD use it for?Red_in_SE8 said:I hope he accidentally downloaded the entire Charlton client/fan database onto a USB stick and that that stick finds its way into the hands of a senior CARD member.
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E.mail contact with about 20,000 Charlton fans.0
