Cosmopolitan partners Seat to launch car for women
Cosmopolitan, the Hearst Magazines title, is launching a car co-created with Seat aimed at women.
The car is a special edition of Seat's Mii model with specific accessories chosen by the title’s global creative team, regional editors and readers.
Susanne Franz, global marketing director at Seat, said that the car will meet women’s needs "in terms of daily usage" and this is the brand’s "most feminine car".
She said: "This new car goes beyond aesthetics, it is a functional vehicle where the design has a purpose.
"Cosmopolitan contributed to transforming the role of women in society and the Mii by Cosmopolitan aims to establish a fresh perspective on cars. It is a tribute to the modern woman."
Hearst is increasingly exploring ways to create new revenue streams following the decline of print circulation across the magazine sector. It has recently ramped up its focus on events with the launch of initiatives such as a beauty pop-up at London's Westfield shopping centres.
I can't think of anything wrong with this bit of marketing. Except that, of course, I imagine it would alienate any men from buying that car; and any woman.
Hopefully it has got auto correct steering when turning right at a junction which guides the car to the crown of the road so that other road users can pass on the inside .
It depends, if you get a good one the engine fires hotter than the sun and the passenger wilts very quickly.
If you get a different model, it doesn't matter how hard you try to start the engine it's had a hard day and it's time for sleeps. Maybe in the morning.
Reading the posts on here makes me feel sick. It's 2016 ffs. I can't believe we are this far into the 21st century and not only are women still allowed to drive, they are now being openly encouraged to do so.
To be boringly sensible for a minute: extra long pedals, angled differently, to allow for the fact that women on average have shorter legs. That way they don't have to have the seat so close to the steering wheel, reducing the risk of injury by the airbag in case of a crash. In a similar vein, greater adjustability of seatbelt positioning, so it actually goes over their shoulder rather than across their neck.
To be boringly sensible for a minute: extra long pedals, angled differently, to allow for the fact that women on average have shorter legs. That way they don't have to have the seat so close to the steering wheel, reducing the risk of injury by the airbag in case of a crash.
Reading the posts on here makes me feel sick. It's 2016 ffs. I can't believe we are this far into the 21st century and not only are women still allowed to drive, they are now being openly encouraged to do so.
Comments
Cosmopolitan, the Hearst Magazines title, is launching a car co-created with Seat aimed at women.
The car is a special edition of Seat's Mii model with specific accessories chosen by the title’s global creative team, regional editors and readers.
Susanne Franz, global marketing director at Seat, said that the car will meet women’s needs "in terms of daily usage" and this is the brand’s "most feminine car".
She said: "This new car goes beyond aesthetics, it is a functional vehicle where the design has a purpose.
"Cosmopolitan contributed to transforming the role of women in society and the Mii by Cosmopolitan aims to establish a fresh perspective on cars. It is a tribute to the modern woman."
Hearst is increasingly exploring ways to create new revenue streams following the decline of print circulation across the magazine sector. It has recently ramped up its focus on events with the launch of initiatives such as a beauty pop-up at London's Westfield shopping centres.
I can't think of anything wrong with this bit of marketing. Except that, of course, I imagine it would alienate any men from buying that car; and any woman.
'I think they will offer a suitable place to put a handbag'
If you get a different model, it doesn't matter how hard you try to start the engine it's had a hard day and it's time for sleeps. Maybe in the morning.
Very similar to male cars.
Also no wing mirrors as they figured they won't get used and instead more likely to be taken off from getting hit by a hand bag.
Glove compartment has been given a new name for this specific car, it's called extra wardrobe and make up space.