New 5 Year Kit Deal With Hummel (Away Kit Revealed, pg.19)

Leeds_Addick · October 2016

5 years? Means they're still playing the long game?

PopIcon · October 2016

Pitch PR earning their money here.

Leeds_Addick · October 2016

Hope it's a nice BTTV kit though.
I'll buy it second hand in a few years.

ShootersHillGuru · October 2016

I'm not going to knock this deal because on the face of it it's a good thing. Looking at the bigger picture however it's one sparkle in a general sea of shit.

northstandsteve · October 2016

.

The Red Robin · October 2016

Just go Katrien. Not looking forward to Sue Perks designing our kits.

LoOkOuT · October 2016

Don't sign five year deals. Just leave.

The Red Robin · October 2016

Time to email and tweet Hummel I think.

Atletico Addick · October 2016

ValleyGary said:

Atletico Addick said:
Sunday League gear
Really? what you paying in subs, 50 quid a week?!

£20 - sub as I'm shite.

LargeAddick · October 2016

obviously needs to be a Black and White kit

Chris_from_Sidcup · October 2016

"Charlton and hummel will ask each of the club’s official fan groups to nominate one member to join them at The Valley for workshops on the kit’s design."

Look forward to seeing who the nominees are.

LargeAddick · October 2016

Bournemouth Addick said:
"Tom Sinclair, Sport Market Manager for hummel UK and Ireland, is looking forward to the collaboration: “Through this exciting new partnership we hope to expand further our presence in the UK football market. It would be hard to find a better suited partnership than Charlton Athletic and hummel. Both brands have wonderful histories, place great value in tradition, character and local ties..."

Have a word with Daisy next time you see her then Tom....

think Tom should expect a few emails

Redrobo · October 2016

Pleased. Good for club and ladies team.

I am hoping we have new owners so I can buy one for my son.

Isawsummersplay · October 2016

The away kit will look good at places like Hartlepool, Mansfield and Crawley next season.

LoOkOuT · October 2016

This kind of fan involvement in design is an awful idea, in terms of pure design; it's patronising and a distraction.

Any proper designer should do their research, which, of course, should involve talking to the appropriate people and that should include supporters. Organise a full day at the museum talking with one or two of the volunteers, taking in the history, and looking for inspiration amongst the artifacts for design elements. Back to the Valley commemorative kit; talk to some of those in the Valley Party. Talk to club reps who have been involved in kit production before and get their opinion on what works and what doesn't. And so on. Combine that with your skills in selecting fabrics, cuts, colours and motifs to produce a pleasing kit that works.

But don't asks Bob from Eltham or Sue from Perkville to help because they won a raffle, otherwise you're just going to get some Frankensteinian monstrosity. British Airways wouldn't ask them to help fly a plane. Not everything should be driven by cheap brand exercises to superficially increase affinity. We're all better off when we leave that to the pilots who have trained extensively.

I tell you what we'll never have.
A Staprix Commemorative kit.

No five year deals. Just leave.

alan dugdale · October 2016

Working with the fans to produce a kit ?
That will be a committee comprising of Perks, Commerford and Malcolm then.
I'll expect a badge formed of a vol au vent dancing around a maypole.

sammy391 · October 2016

alan dugdale said:
Working with the fans to produce a kit ?
That will be a committee comprising of Perks, Commerford and Malcolm then.
I'll expect a badge formed of a vol au vent dancing around a maypole.

Do we have to pay extra for the tassels and bells?

northstandsteve · October 2016

just spoken to Tom and told him it isn't a good idea to be associated with us.

MrOneLung · October 2016

As long as it is better than the abomination of a Centenary Shirt we had.

mistrollingin · October 2016

The club needs new, responsible owners.

All the rest, like this latest stunt, is just cynical propaganda.

petetheaddick · October 2016

Didnt they use to have a massive tie into Spurs years back?

LargeAddick · October 2016

5th September 2015 - Tom Sinclair, Sport Market Manager for hummel in the UK said;

“hummel is looking forward to this new collaboration: It would be hard to find two brands better suited to partnership than Lewes FC and hummel. Both partners place great value in tradition, character and local ties, and we are proud to be working with The Rooks and Premier Sports and Leisure as the Rooks open a new chapter in the clubs ongoing development.”

26th October 2016 - Tom Sinclair, Sport Market Manager for hummel UK and Ireland, is looking forward to the collaboration:

“Through this exciting new partnership we hope to expand further our presence in the UK football market. It would be hard to find a better suited partnership than Charlton Athletic and hummel. Both brands have wonderful histories, place great value in tradition, character and local ties..."

obviously not that hard