I know we covered this topic ages ago and came to the view that the adverts were a necessary or at least tolerable evil and, by and large, I ignore them. Of late though there seems to be an increasing number of rather distasteful adverts, especially those involving Gary Lineker and his alleged misdemeanours in the trouser department. Am I the only one getting these? I have to say that I don’t much care for them. Any views? (Not about Gary Lineker please!!!)
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Sadly what I've come to expect of this forum under this ownership in recent years #duchateletout
Not as recently as I thought lol
The ads provided will go through some algorithm of contextual targeting based on page keywords (ie. Saudi prince being a good example) or personal targeting (ie. you’ve been looking on the web at caravan holidays and all of a sudden Haven ads start to be shown regularly) to determine what you individually view, and also impacted by the rate that the advertiser pays Google.
Sadly as said it’s a necessary evil to offset the costs of providing the site. Personally I think we are at a point where everyone accepts websites have to run ads and a largely oblivious to it, we certainly position-wise do not try to flood the page positions like others and aim to keep them more discreet (and in turn generate less return from them). We could certainly take it a lot further if we wished but there is no appetite for that and I personally refuse to go on click bait sites like News Shopper and Kent Live with all their pop ups and flooded ad pages.
Hope that helps. I know there are ways / programmes out there that block the ads but I appreciate if people don’t encourage others down that route as quite simply we would have to close the site without the cost offsetting that those ads provide when people click on them.
And as someone who runs a social media content and advertising business now, I would like to say how well CL do it. It's neither intrusive or offensive, and, from time to time, it's useful (actually, that makes it almost the exact opposite of Roger Johnson).
So, every time I see someone complaining about the ads or about what is being advertised, I cringe slightly. Because, in my experience, CL does it really well.
Please look into it @Cabes
Mr Angry, France