Seeing as the current season isn't over, would they (as in Castore) be announcing new deals for next season yet? Even if you exclude playoffs/cup finals, the EPL still runs until 22nd of May
There's also the case of managing expectations. Every year our fans bemoan how long it is between the new kit being announced and when it can actually be purchased. I imagine it's not dissimilar at many other clubs, so there would be no benefit to announcing a kit early and then having it unavailable for months. You're just pissing off your most enthusiastic customers. If I were in business of producing kits, I'd want as small a gap between announcement and availability as possible. Look at Apple for example, they'd make big announcements on stage and having the product available online within minutes and in store within days. Result, no pissed off customers and the excitement around the announcement directly results in sales.
Quite like these Castore efforts for next season. Moving away from the crazy patterns on shirts over the last couple of years and keeping it simple. Hopefully we get more of the same.
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There's also the case of managing expectations. Every year our fans bemoan how long it is between the new kit being announced and when it can actually be purchased. I imagine it's not dissimilar at many other clubs, so there would be no benefit to announcing a kit early and then having it unavailable for months. You're just pissing off your most enthusiastic customers. If I were in business of producing kits, I'd want as small a gap between announcement and availability as possible. Look at Apple for example, they'd make big announcements on stage and having the product available online within minutes and in store within days. Result, no pissed off customers and the excitement around the announcement directly results in sales.
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