‘I never thought that 30 years later it would still be playing such a massive role…’ Steve Sutherland, Founder of Valley Gold looks back at how the scheme, which launched on 20th August 1989 has provided vital support to Charlton Athletic and continues to remain as relevant today as it did 30 years ago.
https://www.valleygold.org.uk/2019/08/20/valley-gold-celebrates-30-years/ We'll have some celebrations throughout the year, fittingly marking the scheme's 30th anniversary in the same year the Valley celebrates its 100th.
Comments
church-lane said:But we'll done VG. Congrats.
and this
Just to say that the money doesn't go to Roland, it goes directly to projects of Steve Avory's choosing that would otherwise not see the light of day, and gives kids chances they'd otherwise not have. That seems to me to be all the more important whilst he's still here.
who's to know what he'll have a claim on if he ever sells us but I can't bring myself to back it after being in it from the beginning
and did it pay for the trip to Argentina
both fantastic tic opportunities for the lads and something that should hopefully raise the appeal of our academy
well done al involved
Plus I won £50 at the Stoke match (my first ever prize!).
https://www.valleygold.org.uk/2019/08/15/supercupni-2019-a-huge-success-for-the-academy/
Worth drawing attention to his comments at the end of the piece, because since I persuaded the board to give the money to projects rather than blanket donations into the club's coffers it's focused our sponsorship on things that wouldn't otherwise happen:
"The experience that the boys gained from this trip was incredible. The support of Valley Gold to enable both trips to Northern Ireland in the last twelve months has offered a real development opportunity for our young players...
"A number of the group also attended the Valley Gold funded South American tour last February. In enabling our attendance at these tournaments, the Valley Gold membership is not only offering incredible memories for our players and staff, but also th,e ability to develop key cultural, life and football experiences that will enhance their career opportunities in the future. Without this support, we would otherwise be unable to offer these experiences. We are incredibly grateful for your support."
I hope he won't mind me adding that he included a note about how much he valued his and the other coach's own learning opportunities.
This is why for me at least VG isn't a good target for boycotting. What opportunities we give these kids now makes a real difference to the players they will become, and we're talking 5-10 years away. If RD does manage to sell in the next year or two, it will be the next owners who will be most affected by what we put in today, not him. I get that he could be putting more in, but even if the budget was doubled we'd still be looking to do the extra things. It makes a real difference. Targeting the scheme risks damaging the opportunity for potential first teamers, and that doesn't hurt RD at all.
who are the opponents in these matches , are they funded by VG equivalent schemes elsewhere .
these are costs the football club/ Roland should be undertaking .
it is I’m sure cutting off your nose to spite your face but this filthy ownership has taken the piss out of our academy with unfinished training facility’s, watergate, flogging off what VG has invested in on the cheap ...
You’re prolly right by continuing to subsidise our Academy (which Roly may possibly continue to benefit from) is better for us long term but to me I can’t do it FairPlay to those who can turn the other cheek .
Yes it grates that divvy bollocks is indirectly/ directly (dependent on your pov) profiting from it but ultimately it keeps the academy going and allows us to compete even with an owner who completely lacks any football ambition outside of the parameters of his failed experiment.
It isn't merely a case of turning a tap off and then back on again under a new ownership as the momentum would be lost and we could even lose the likes of Avory not to mention the attractiveness of Charlton as a club to develop at for promising local youngsters.
Our academy and track record is what has kept the pipeline of quality coming through even in the relative recent wilderness years.
Lose that and no reason why the kids won't sign for millwall, west ham or palace if we lose our usp.
The Belgian has done enough damage to the essence of our club and VG is something we should safeguard to ensure it prospers long after he goes regardless of whether he'll regrettably benefit from it in the interim.
I joined the scheme at its inception and have thought about terminating my membership from time to time over the last few years, usually after Duchatelet has flogged off yet another of our young talents on the cheap. His failure to agree a sell on clause for Ezri Konsa and his decision to slash Joe Aribo’s contract offer last summer are recent, stark examples of his egregious negligence. His half finished building work at Sparrows Lane (including, as Seth Plum puts it, ‘The Ademola Lookman memorial ditch’) also reflect his dismal ownership.
I have, however, always come back to the great job that Steve Avory and his team are doing and the quality of the players and young men that they are turning out. Indeed, prior to the appointment of Lee Bowyer as manager, the Academy was the one beacon and area of consistent quality amidst the dross Duchatelet’s chaotic ownership.
Looking forward to the 50th anniversary. By then, I am cautiously optimistic that we shall have a new owner....
As has been mentioned on the Reading ticket thread there are anomalies with the loyalty point scheme & Valley Gold which could be solved with a bit of tweeking with the ticketing system but in my opinion for £120 per annum the priorities for Valley Gold members should not be the same as they were 30 years ago.Maybe Valley Gold should increase the price of membership if they think that members should enjoy the same ticket priorities as when the scheme started.
What's changed is the fans forum request to recognise the loyalty of regular away supporters in the priority scheme. VG is not recognised in the ticketing system as a club membership - because it isn't one, and for GDPR it keeps it separate from the club's privacy policy. In this state loyalty points can't be applied, so it's simple binary logic for priority.
We're looking into how we can work with all these constraints and fulfil conflicting requirements to restore a level of priority, but actually it's correct it's not an advertised benefit - it is, however a long established practice that we don't want to lose, not least because it is an incentive for which people join VG.
Before the meeting i posted a thread on this forum asking people if they had any for ideas/suggestions which i could put forward,which i then did at the meeting,Valley Gold was discussed at length at the meeting because i could see problems some Valley Gold members may suffer in the future.I learnt that Valley Gold get an influx of new members paying £30 before games when tickets are going to be on restricted sale,after they get their tickets they then leave Valley Gold.
Why has the loyalty point system suddenly become an issue? Why should loyal supporters like me who attend matches home & away costing thousand of pounds have to pay an extra £120 to subsidise a mad Belgian billionaire just to guarantee getting a ticket at AFC Wimbeldon?
Were there any games last season when Valley Gold members missed out on tickets? Do you foresee any games this season when Valley Gold members fail to get tickets?
I notice on the Valley Gold website you are on the committee as supporters representative,who elected you or how did you get in this position.
But I remain a VG member for a variety of reasons reasons, getting to the front of a queue not being one of them. I do think there should be some traditional benefit for being a member and someone like me who has put in £120/year X 30 the least they should expect is being able to buy a ticket with a bit of priority.
What seems to be an issue for some is the club now prioritise those in Valley Gold with not as many points as a current season ticket holder. In my opinion this is reasonable as both the club and Valley Gold Committee have confirmed that just paying £30 is enough and in some instances £10. A season ticket holder may have paid towards £500+ for the same level of priority
https://www.valleygold.org.uk/why-join-valley-gold/
For example somebody could join Valley Gold for £30 at the beginning of August get a discounted season ticket,discounted replica kit from club shop & qualify for priority tickets for matches at Fulham,Millwall & Luton & then leave the scheme,whereas a non-member Season ticket holder would have payed full price for season ticket,shop purchases etc & be behind them in the queue for the above mentioned tickets.
This cannot be fair or reasonable.
My suggestion is only people who have payed £120 qualify for ticket priority,maybe 100 loyalty points.