Morning Charlton fans;
As a bit of background for those who do not know, the Womens Team is a completely separate entity and ownership to the mens club (CAFC) and has been for many years. The club is owned and funded by Stephen King along with the regular support of a minority shareholder but very little external help. The mens club do give a small amount of assistance and also allow the players/staff to use Sparrows Lane for training. But otherwise the funding comes from their own resources/sponsorship that they are able to obtain, together with paying punters through the turnstiles and peoples wider generosity.
With the promotion to the Championship at the end of last season running costs v income has opened up a big gap, even allowing for the funding the owner puts in it is in excess of £50,000 per season and COVID has really effected their income. As you will have seen, even at that level it has been hard for the team to compete in the division this year. The vast majority of the clubs playing in the Championship are owned by the mens club or receive substantial financial assistance from them (6 figure sums).
It has now got to the point where the very existence of our Womens team for next season and beyond is in dire jeopardy. A minimum additional sum of £50k is probably needed to survive and be able to play into next season (not helped by reducing income due to COVID), without that, they will likely fold completely as a club and have to give notice to the FA.
Therefore this is very much a cry for financial help. I appreciate it’s a difficult time for many people financially, but any amount, large or small, would really be appreciated.
There are many ways you can help, from a one off donation, a monthly amount or sponsorship of players, match, match ball, player of the match etc or any combination of those. Additionally if anyone has their own company and wishes to discuss taking out a greater sponsorship package please contact Steve Adamson to discuss further;
Charlton.Women@cafc.co.ukDonations, either one off or as a regular amount can be made here (you can manage the monthly amount via your own PayPal account) the link is also on the Womens website.
So please help if you can afford to and hopefully between us all and the owner we can keep the Women’s team going into next season and beyond.
Any questions let me know.
Thanks for listening;
Andy Buckland AKA Rob7Lee
Comments
The players play week in week out for the Charlton badge and the vast majority don't even have the cost of their petrol covered to come to training multiple nights a week. We always use the cheapest of coaches and hotels so all support is going towards the general operating of the women's team including meeting a lot of new FA criteria which comes into force this season.
As Andy Buckland has put it we are sadly in the place where we either appeal to fans for support or we face closing the women's team down, a decision we don't want to do so all donations however small or big are really appreciated. If anyone has any questions please let me know but thank you all for your support
Thanks to all those who have supported so far, please give what you can, no amount is too small (or too large!)
I believe you can pay by card, via PayPal without having to open account. Or if you really don't like that, speak to Steve A who I suspect could give you the bank details for a transfer or standing order. (I have them from a few years back but best check they are current!)
Thank you for this, if you can drop me an email steve.adamson@cafc.co.uk I can discuss the easiest way without Paypal?
Thank you all again for your donations, it's really appreciated and it will all help to save the club
While most would agree with the idea of a Charlton women's team, the sad truth is that there is just not enough interest or financial backing to support many teams operating at national level.
I ran a women's team in the late 1980's/early 1990's and we were entirely self-funded at the beginning. Then we attracted commercial sponsorship and linked up with a local men's club … and this really was the secret to financial stability.
I'm not sure that things have changed too much in the intervening 30 years. My feeling is that women's teams (Charlton included) really need to be affiliated and supported by the established men's club to survive and progress. I think that's how it is with Arsenal, Man City, Chelsea etc ... isn't it?
Not ideal timing for the Charlton women's team at the moment with our Club still in ownership turmoil, but direct affiliation (and hence financial support) has to be the eventual target surely?
It won't happen by itself. No-one in men's football is actively looking around for a penniless women's team to adopt.
However, as an outsider looking in, it sounds like a number of steps may be required:
1) Steady the 'financial ship' for the immediate future (I assume this to be the point of this appeal)
2) IF (big IF) the Men's team ever get a sane, ethical Ownership (whisper it softly Varney and his backer) then the Women can perhaps negotiate affiliation with the Men once more.
3) Are the Women affiliated to the Community Trust? (The mere fact I even have to ask the question demonstrates my lack of knowledge around this subject). If not could there be benefits in becoming so or would that scupper a possible affiliation with the Men?
In short I assume the Women are trying to buy time.
https://forum.charltonlife.com/discussion/8564/womens-team-axed
In the hope the team plays next season.
That link is an interesting read if for nothing else than there's a post by @Grapevine49 that is only 5 paragraphs long!
Hopefully I can answer some of these points.
Last summer 38,000 Charlton fans packed out Wembley. I was one of them with my dad, and also the entire women's team were there as well all showing their support. To sustain the women's team next season we need less than 500 (approx 1.5%) of these fans there to set up a small donation each month or make a one off donation. I really think this is possible.
We are a family club, so many people on here I know have daughters and over the past two years, I've lost track of the amount of people who have told me that they are so pleased their daughter has been able to find a female Charlton role model as well as the main club men's players to aspire to. I think this is so important for any club's future to have and I hope in the future if I have a daughter I can give her a Charlton role model who is also female to aspire to.
Football has changed massively in the past two years and is completely different to 30 years ago. A lot of this has come from teams such as Manchester United forming a women's team, Tottenham, West Ham, Birmingham, Reading etc all investing in women's team. The great part of this is the game has evolved massively (an attendance record 38,000 was set last season), the possible negative of this is that criteria has increased often rightly so as the game develops. What we have found is that the items outside of our control such as new FA criteria have all added up with a lot of new criteria coming into place this season which is unfortunate timing.
We rely heavily on small sponsorship, ticket money and the generous donations of a few people to currently run. We don't expect crowds to return straight away and my instinct is not within this calander year although I hope I'm wrong. Therefore we have lost 2/3 of our funding methods (sponsorship and ticket revenue) with no real means to replace this.
We know we can't come to the fans every summer and by in large we have tried to avoid this where possible. We have asked for donations before but we have never been in the situation where it is about long term survival of the club if we don't get the donations in.
Our long term plan is to become more integrated into the main club. We have had positive conversations in the past and became a lot closer and no doubt when the new ownership comes in and is settled we will have positive conversations again but this is sadly about the interim period and the temporary stage of getting us to these talks.
I'm very conscious that I don't want the message of this thread to get lost and to change into a different conversation as the key message is that we need your support to survive long term. My email address is always open to anyone including yourself and I'm happy to answer any other questions
Together I know the power of Charlton fans and I know we can get the support we need.
Also a big thank you to all those who have supported monthly or one off, it's really appreciated