When on the bus, part of my contract with the bus company, is having my visual field polluted by advertising.
Fine, it is part of the deal...
But when in traffic behind a bus, I become a target of a commercial transaction by being subjected to advertising on the outside of the bus with which I have no dealings whatsoever - thus donating my precious visual cache for free.
Simple solution could be a barcode on the add which is scanned automatically by a sensor in my car/phone, and voilà, royalties my way.
Easy Hey?
Monday traffic...
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Gets me through the week...
I'm banned from the sink.
(And you thought Guardiolla was a master tactician. ..)