They're doing it with everything. Got a quiche recently from Asda where they have made the diameter smaller but the quiche deeper - means they can use less ingredients for toppings, say it is the same weight and charge the same/more. Wouldn't mind but I'm going hungry!
Always most noticeable at Christmas - Quality Street tins used to be huge, Chocolate zoranges have shrunk, and Toblerone now being T_b_e_o_e is unacceptable.
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Only reason we’ve got frazzles is because there’s been a shortage of crisps recently and they are just delivering whatever they’ve got in stock.