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Thomas Sandgaard Q&A February 10th

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Comments

  • I don’t think there is anything that can be done to get more fans in realistically whilst playing/paying at this level .
    giving freebies away doesn’t even work and yes there was saturation of that and they do devalue tickets but I don’t think tickets are worth anything unless you’re brainwashed as quite a few of us are and already a captive audience .
    we have  , I think , been as cheap an option to watch football as any club in the past , how cheap do we go 
    affordable football and the perfect pricing point is where 🤷‍♂️
    it’s league one and it’s junk 
    the club can’t afford to be too charitable they aren’t a charity and even at completely free this shit football is not worth going to 
    I don’t think there is a perfect price point to make it more affordable and attractive 
    8k paying an average of £250 rather than 20k paying an average of £100 is the same amount of cash …. Did Bradford do something like this have they continued maybe that would work but I still think we’d struggle to flog them tickets off and they’d be used even less than our no show season tickets now
    I think free tickets for every game would still end up with less than 20k if we stutter along with this complete shitness of football, there is no romantic perfect pricing point. 
    Promotion and getting funky with ticket prices is where we may have some room but even then championship football for a few years will become boring to most .
    Of course we have to get a bit more creative etc but that will need brains and initiatives but at the end of the day growth of any kind won’t realistically happen in this league .
  • What is it about your son that you think makes him qualified to hold a key role in the recruitment team?
    He has a strong shot 😃
  • edited January 2022
    Theres always a ceiling to how many people you can get into the Valley at League 1 level. There are tons of football fans who simply aren't interested in watching L1 even if you gave them a free ticket and the stadium is on their doorstep. 

    Theres a misconception in the SMT that theres always the capability to get 27,000 in the Valley no matter what league we are in with the right marketing, we just haven't found that magic formula. Unfortunately I think its impossible in this league.
  • CAFCTrev said:
    Theres always a ceiling to how many people you can get into the Valley at League 1 level. There are tons of football fans who simply aren't interested in watching L1 even if you gave them a free ticket and the stadium is on their doorstep. 

    Theres a misconception in the SMT that theres always the capability to get 27,000 in the Valley no matter what league we are in with the right marketing, we just haven't found that magic formula. Unfortunately I think its impossible in this league.
    I don't think you could get 20,000 to turn up to watch Charlton at any level.  You could get 40,000 to turn up at Charlton for some premier league games but the two aren't the same thing. 
  • As an extreme example, I was one of 227 at Wingate & Finchley yesterday. Even if the tickets were free, they'd be lucky to get more than 400, as people just aren't interested.

    We have a much higher threshold, but the same applies in L1. It's different in the Championship because you're playing bigger teams, many of which are ex PL, so the "casual" football watcher would recognise those teams and players, the likes of Mitrovic for example.
  • The club gave out many thousands of free tickets for the Fleetwood game (I suspect 5-8,000), the majority of which were not used, which is always the case. On the flip side the gate was higher than it would have been and the atmosphere better. I doubt if the season ticket offer for that game did much in practice.

    I agree that it needs a much more sophisticated approach and while Fleetwood is a rubbish fixture it's quite dangerous to issue that many comps and not something you can do regularly.
    My lads footy team got sent 50 tickets about 2 days before the game.  The people who run it have no interest in Charlton sadly and with 2 days to go decided there was not sufficient notice so binned the lot. I suspect that was a fairly common event.
  • The club gave out many thousands of free tickets for the Fleetwood game (I suspect 5-8,000), the majority of which were not used, which is always the case. On the flip side the gate was higher than it would have been and the atmosphere better. I doubt if the season ticket offer for that game did much in practice.

    I agree that it needs a much more sophisticated approach and while Fleetwood is a rubbish fixture it's quite dangerous to issue that many comps and not something you can do regularly.
    My lads footy team got sent 50 tickets about 2 days before the game.  The people who run it have no interest in Charlton sadly and with 2 days to go decided there was not sufficient notice so binned the lot. I suspect that was a fairly common event.
    But they still count in the nonsensical official gate  :D
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