CAST Season Ticket Survey Results

clive

1408 Charlton supporters responded to CAST's 2024 season ticket and attitudes survey which ran from 23rd May to 4th June.

66% of respondents had already purchased a season ticket and a further 2% said they definitely would buy one. This is the highest figure (68%) since CAST  began conducting this annual survey. The figure is in sharp contrast to last season when just 12% had already purchased and 22% said they definitely would. (total 34%), albeit we ran the survey at an earlier point.

25% of respondents said they would definitely not buy or were unlikely to buy. Reasons for not buying a season ticket were predominantly personal - live too far away 39%; other commitments prevent me from attending regularly 27%; personal circumstances - e.g. health, age 21%.  Affordability was only cited by 17% and uncertainty about kick off times because of the Sky deal was 14%.

7% said they were undecided about buying a season ticket. When asked what would make them more likely to buy, 75% said new signings and belief in the squad and management; 34% said clarity about kick off times; 29% said more clarity from the owners on future plans.

11% of respondents who didn't have a season ticket last season have already bought one for next season. 79% of this group cited belief in the management of Nathan Jones as their reason with 59% wanting to show commitment to the club's future.

Of the 1408 respondents to the survey:

• 49% have supported CAFC for over 50 years
• 20% are under 45
• 44% are over 65
• 95% define themselves as white British
• 90% are male
• 68% live in South London or Kent
• 56% are members of CAST
• 53% have access to a Sky Sports subscription
• 23% don't intend to gain access to a Sky Sports subscription
• 10% regularly or sometimes attend Charlton Women's games
• 48% don't attend but follow Charlton Women's results
• 17% have no interest in Charlton Women's team
• 30% are members of Valley Gold

Full results of the survey can be found here
https://www.castrust.org/2024/06/survey-reveals-cautious-optimism/?v=79cba1185463

killerandflash

44% of the respondents are over 65, while just 20% are under 45.

Does that reflect the wider supporter base, or are CAST members more likely to be older?

seth plum

Affordability?

clive

killerandflash said:

44% of the respondents are over 65, while just 20% are under 45.

Does that reflect the wider supporter base, or are CAST members more likely to be older?

Trust members are probably older, but it would be interesting to find out the demographics of season ticket holders by age/sex etc, which only the club would would have the relevant information.

Kap10

Be interested how many of the 1409 are Charlton Life users.  I was "struck" by the stat 95% identify as white British.  As one of the 5%, I am sure there is more context for this figure, but nonetheless there remains a massive challenge to be inclusive.

I am sure that a disproportionate number of white British would respond to the survey. Iwould be interested in Heather's view

Oh Eddie Youds...

Where was the survey advertised other than on forums like this?

Above stats highlight how it has completely missed young fans. I expect the amount of under 30s that responded make up less than 10%.

Need to start engaging them via channels they use like tik tok / insta.

clive

Oh Eddie Youds... said:

Where was the survey advertised other than on forums like this?

Above stats highlight how it has completely missed young fans. I expect the amount of under 30s that responded make up less than 10%.

Need to start engaging them via channels they use like tik tok / insta.

 It was also advertised on the club website https://www.charltonafc.com/news/supporters-trusts-season-ticket-survey-launched

Oh Eddie Youds...

Think that’s the problem @clive. Young fans don’t visit the official site or use forums.

Their world is insta, tik tok, snapchat etc

I think the results would be very different if we included them. The reality is that us older gen forum users are always going to keep going. We’ve done so for years and were lucky enough to live through the Prem days etc (so we have a bigger / longer affinity with the club).

if you’re a Charlton fan in your 20s that has only ever seen the club is disarray then I expect you would be much more likely to throw the towel in & call it a day.

se9addick

Oh Eddie Youds... said:

Think that’s the problem @clive. Young fans don’t visit the official site or use forums.

Their world is insta, tic tok, snapchat etc

I believe @Weegie Addick is a practising a TikTok dance to help drum up interest for next seasons survey. 

killerandflash

Oh Eddie Youds... said:

Think that’s the problem @clive. Young fans don’t visit the official site or use forums.

Their world is insta, tik tok, snapchat etc

I think the results would be very different if we included them. The reality is that us older gen forum users are always going to keep going. We’ve done so for years and were lucky enough to live through the Prem days etc (so we have a bigger / longer affinity with the club).

if you’re a Charlton fan in your 20s that has only ever seen the club is disarray then I expect you would be much more likely to throw the towel in & call it a day.

There are plenty of Charlton fans in their 20s, they make up a significant percentage of our away support for example.

clive

killerandflash said:

Oh Eddie Youds... said:

Think that’s the problem @clive. Young fans don’t visit the official site or use forums.

Their world is insta, tik tok, snapchat etc

I think the results would be very different if we included them. The reality is that us older gen forum users are always going to keep going. We’ve done so for years and were lucky enough to live through the Prem days etc (so we have a bigger / longer affinity with the club).

if you’re a Charlton fan in your 20s that has only ever seen the club is disarray then I expect you would be much more likely to throw the towel in & call it a day.

There are plenty of Charlton fans in their 20s, they make up a significant percentage of our away support for example.

I agree, our away support has grown substantially since lock down, mainly in the younger age groups.
The same could be said about this forum, when i go to games especially away games, the atmosphere & general feeling i get is completely different from what i read here.
There is now a significant gap between those that attend regularly & those that rely on Charlton TV.

Oh Eddie Youds...

I’m not saying there isn’t any fans in their 20s…..I’m just saying that their views are not represented in this survey (because of how / where it was distributed) I.e I expect many didn’t know about it. 

Hence why out of the 1400 respondents only 20% were aged under 45. It’s basically a survey that represents the views of 50 - 85 year olds.

letthegoodtimesroll

Oh Eddie Youds... said:

I’m not saying there isn’t any fans in their 20s…..I’m just saying that their views are not represented in this survey (because of how / where it was distributed) I.e I expect many didn’t know about it. 

Hence why out of the 1400 respondents only 20% were aged under 45. It’s basically a survey that represents the views of 50 - 85 year olds.

So basically, this should be on that other thread…’you know you’re getting old when you’ve completed a CAST survey’

clive

So as there seems to be little interest in the survey by the younger generation, where did CAST get information to think that the following would be a good idea.

Youth Zone 

We are pleased to see that the club have followed up on a suggestion from CAST and made a quick first move towards a youth atmosphere zone with an attractive £125 season ticket price for 16-20 year olds. 

https://www.castrust.org/2024/03/2024-25-season-ticket-prices-announced/?v=79cba1185463

redman

clive said:

So as there seems to be little interest in the survey by the younger generation, where did CAST get information to think that the following would be a good idea.

Youth Zone 

We are pleased to see that the club have followed up on a suggestion from CAST and made a quick first move towards a youth atmosphere zone with an attractive £125 season ticket price for 16-20 year olds. 

https://www.castrust.org/2024/03/2024-25-season-ticket-prices-announced/?v=79cba1185463

any sign of how this initiative is working. Seems a good idea. 

fenaddick

Oh Eddie Youds... said:

I’m not saying there isn’t any fans in their 20s…..I’m just saying that their views are not represented in this survey (because of how / where it was distributed) I.e I expect many didn’t know about it. 

Hence why out of the 1400 respondents only 20% were aged under 45. It’s basically a survey that represents the views of 50 - 85 year olds.

I am one of those fans in their 20s. And I think a big thing you’re missing is that this survey is for ST holders. Cards on the table I don’t live locally so having to imagine a bit but there’s no way I would be able to afford a ST. If I did live locally I’d rather spend the £ on some away days rather than a ST. More fun, less commitment and I could always buy a home ticket for the games I fancy. 

I would guess we have more signed up younger supporters trust members than most clubs. I signed up when ESI were being dodgy and I think others my age would have done too.