Season Tickets 25/26- 10,000+ sold (pg 25).

ElfsborgAddick · May 27

clive said:

shine166 said:

At 550 you all of a sudden have to be very commited to attending. With midweek games and things like dates moved for TV, you only have to miss 4 games and you might aswell have not bothered. After yesterday’s day out id love to commit, but it just doesnt make financial sense for me to do so. Cant wait for the fixture list to come out though and get some dates in the diary.

Also prepare for about 50% of our kick-off times & dates to be moved.

The price of success mate.

ElfsborgAddick · May 27

AFKABartram said:

Stupid pricing

I'll be very interested to see what the matchday prices are, I think fans will be very upset when they see the prices.

At a guess I would say you could be paying around £40 for a lot of games.

Fortune 82nd Minute · May 27

ElfsborgAddick said:

AFKABartram said:

Stupid pricing

I'll be very interested to see what the matchday prices are, I think fans will be very upset when they see the prices.
At a guess I would say you could be paying around £40 for a lot of games.

Unless the team is challenging for promotion, that's fantasy pricing when you can sit at home and watch them on Sky+, particularly on a cold, midweek evening.

clive · May 27

ElfsborgAddick said:

AFKABartram said:

Stupid pricing

I'll be very interested to see what the matchday prices are, I think fans will be very upset when they see the prices.
At a guess I would say you could be paying around £40 for a lot of games.

Zone 1 works out at just over £30 a game if attending 23 games so £40 will probably be the price for Gold games & £36 for other games.

ElfsborgAddick · May 27

Fortune 82nd Minute said:

ElfsborgAddick said:

AFKABartram said:

Stupid pricing

I'll be very interested to see what the matchday prices are, I think fans will be very upset when they see the prices.
At a guess I would say you could be paying around £40 for a lot of games.

Unless the team is challenging for promotion, that's fantasy pricing when you can sit at home and watch them on Sky+, particularly on a cold, midweek evening.

That may be the case, but a LOT cheaper than Premier League football.

Bedsaddick · May 27

I think the raise is correct . The Championship is a far superior product . I won’t buy one because I can’t get to all the games due to health problems and work pattern but I’m happy to buy a ticket as and when I need one .

Bedsaddick · May 27

ElfsborgAddick said:

AFKABartram said:

Stupid pricing

I'll be very interested to see what the matchday prices are, I think fans will be very upset when they see the prices.
At a guess I would say you could be paying around £40 for a lot of games.

I doubt they will be charging £40 for tickets unless they are premium position in the main stand . I expect most tickets to be £32-£35

Ferryman · May 27

SporadicAddick said:

Redrobo said:

Firstly, I think a “last chance to buy” offer would have pushed a quite a few to tip into buying one.
However, I think that is less likely amongst those who know in advance that they can’t go to all the home games. To be fair, there is a good chance they will be financially better off with savings on match by match tickets and other related costs.
Someone mentioned they did not get a season ticket because of their kids. Tickets in the family stand are an absolute bargain and I would suggest having another look at them.
I am a bit surprised that other fans are surprised that the tickets have gone up. The Club were pushing ST throughout the Wembley build up so no one can say they didn’t know.
Unlike tickets for Wembley, everyone who wanted a season ticket could get one. Those who didn’t were I assume those who only wanted one IF we got promoted.
I have no issue with that, or for the Club charging the going rate for that. I really hope you all buy one and help build a team that can keep us up.

I'm still intrigued by this line which has been mentioned a couple of times. I'm not aware of any comms that stated prices would go up if we were promoted - just a note to say that they would be unavailable from Saturday and then on sale again after the match.

Absolutely. I really thought, perhaps stupidly, that I could renew at Phase 2 up until 6th June deadline for retaining my ST seat.

MattDee · May 27

Can anyone recommend the best block for me?

Prefer to stand and be close to the noise, but not right in it! Used to be H/J if my memory serves me correctly buts it’s been a long time since my last season ticket

ElfsborgAddick · May 27

MattDee said:

Can anyone recommend the best block for me?

Prefer to stand and be close to the noise, but not right in it! Used to be H/J if my memory serves me correctly buts it’s been a long time since my last season ticket

West Stand Upper can get boisterous.

AFKABartram · May 27

MattDee said:

Can anyone recommend the best block for me?

Prefer to stand and be close to the noise, but not right in it! Used to be H/J if my memory serves me correctly buts it’s been a long time since my last season ticket

The back of the whole of the North Upper is safe standing, so based on what you say I’d pick Blocks L-M

Airman Brown · May 27

Weegie Addick said:

As I stated earlier, there was no consultation on this. CAST has expressed disappointment to the club about the lack of consultation at this stage. We did see and feedback on the early bird/ renewal prices but not this phase. Believe the club just rushed to get STs back on sale for Championship football.

There are plans for the Advisory Board including CAST to consult on building attendances in future which I hope will lead to a more strategic and data-led approach all round.

I think the club have just provided evidence that the advisory board is a cosmetic exercise, which is no surprise to some of us. As far as the prices are concerned, they are not about extra ST revenue in 25/26 as they will generate a trivial amount - they are about charging everyone more in 26/27. The more immediate issue is that they will ratchet up match prices further, which will also reduce crowds.

For those arguing about the operating losses and what other clubs charge, the central question is do these higher prices actually generate extra revenue and if so how much. That is a moot point and experience suggests they may not, but the management will likely learn the hard way as have previous boards.

Heavy investment in the team may help bring people in, but any additional ticket revenue from this is unlikely to be significant in that context, bearing in mind the net ST revenue is likely to be about £2.5m.

I do think the medium term intention will be to ramp prices. That will require a second season in the Championship (or better), of course.

Covered End · May 27

fenlandaddick said:

They already do a half season ticket in Winter. What about a ticket for certain number of matches, perhaps 10 over the season paid up front.
It would suit me as I'm 3 hours away from the Valley, so can't justify a season ticket as I will miss more games than I will attend.
I'll likely buy singles next year, mainly on a Saturday but with half day holiday might grab a mid week game or two under the ( hopefully new LED) floodlights

The reason that isn't offered is because most people would pick near enough the same 10 to 12 games.

fenlandaddick · May 27

Covered End said:

fenlandaddick said:

They already do a half season ticket in Winter. What about a ticket for certain number of matches, perhaps 10 over the season paid up front.
It would suit me as I'm 3 hours away from the Valley, so can't justify a season ticket as I will miss more games than I will attend.
I'll likely buy singles next year, mainly on a Saturday but with half day holiday might grab a mid week game or two under the ( hopefully new LED) floodlights

The reason that isn't offered is because most people would pick near enough the same 10 to 12 games.

First come first served? Just like any popular game really aside for ST at the moment

Covered End · May 27

valleynick66 said:

Peakey4Rocket said:

shine166 said:

Peakey4Rocket said:

valleynick66 said:

Very silly move. That’s no way to build support.

Wonder what they would charge in the event of Promotion to the PL?

valleynick66 said:

Very silly move. That’s no way to build support.

Wonder what they would charge in the event of Promotion to the PL?

They’ve made worthwhile for people that renewed early and it’s still only £24 a game.
So what if they move kick off times or they’re midweek.
I don’t get some people. Desperate for a Wembley ticket but can’t go to The Valley on a Tuesday night.

You not have a job or a family ? I've had over a decade as worth of STs over the years but situations change.

shine166 said:

Peakey4Rocket said:

valleynick66 said:

Very silly move. That’s no way to build support.

Wonder what they would charge in the event of Promotion to the PL?

valleynick66 said:

Very silly move. That’s no way to build support.

Wonder what they would charge in the event of Promotion to the PL?

They’ve made worthwhile for people that renewed early and it’s still only £24 a game.
So what if they move kick off times or they’re midweek.
I don’t get some people. Desperate for a Wembley ticket but can’t go to The Valley on a Tuesday night.

You not have a job or a family ? I've had over a decade as worth of STs over the years but situations change.

Yes mate I have a couple of businesses and a family.
Guess some are different, I did 50 games last season, I understand it’s different for some.
I just thing £25 a game is good value for championship football. There are cheaper alternatives such as behind the goal.
its a costly business going to football once you’ve added England and away games too.
I just don’t get how people are shocked every year by price increases.
It was cheaper last week so why not just buy them.

Because if you do the sums it isn't always cost effective to buy a season ticket if you know you will miss some games - that is inevitable for some people especially with family commitments.

Those who have a more limited budget have to make choices and committing to 3rd Division football is not the pull it might be to you for everyone.

You have to accept that success (promotion) creates interest and bigger crowds but has to be balanced with financial reality for your target audience.

Those that renewed 'early' will feel the pain next year.

If it isn't cost effective for someone to buy a S/T, then obviously don't buy a S/T.
I never miss a game, so it will always be cost effective for me.

If the S/T prices go up, so will the match day ticket prices.
So it makes little if any difference whether the S/T prices go up or not.

If you don't go to most of the games, possibly about 20 without checking, it's probably not cost effective.

Greenhithe · May 27

Fortune 82nd Minute said:

ElfsborgAddick said:

AFKABartram said:

Stupid pricing

I'll be very interested to see what the matchday prices are, I think fans will be very upset when they see the prices.
At a guess I would say you could be paying around £40 for a lot of games.

Unless the team is challenging for promotion, that's fantasy pricing when you can sit at home and watch them on Sky+, particularly on a cold, midweek evening.

Great “support”

Weegie Addick · May 27

AFKABartram said:

I was signed up in the earlybird and got the cheapest price, so I’m not negatively impacted from a personal perspective. But like most fans I desperately want the ground filled with more actual Charlton fans, and I want to keep growing our younger support.

So what is the strategy?

We have a ground where on current ST sales for next season, we’ll have around 10-14,000 home seats to fill every week. We also have an older than average fanbase.

We have just had a trigger event that can deliver momentum.

Slapping an immediate big increase in price is an instant demotivator to a large majority of those carrying a bit of excitement from the weekend. The likelihood is that it will reduce those now looking at season tickets. Particularly once the initial excitement wears off and people then balance KO games are changed, they can mostly be viewed on Sky+ etc. We’ve lost the opportunity then to get casuals in as regulars.

I get completely the club want and need to put up prices. There’s money to be made from the rising number of occasional foreign football tourists to London, and increasing North Upper Matchday price they can then charge away fans more.

But if there is one thing we learned from Saturday looking around is that Charlton is at its core the ultimate Family Club. And we need to incentivise getting families in, getting more local kids back supporting Charlton again.

I’d suggest two things:

1. A short offer of the month of June to ‘thank everyone for their amazing support and to come with us on the journey’ to everyone currently on the clubs database to buy STs at an appropriate discount to the new prices (I’d suggest something £20 off Zone 3, £40 off Zone 2, £30 off Zone 3 so still higher than the pre-Sunday levels).

2. There’s a real lack of availability now in the Family Stand so I’d offer an incentive of something like 10% off Families buying 2 adults, 2+ kids STs in Zones 2 and 3) or 5% off 1 adult, 1+ kid STs in Zones 2 and 3). Getting that family of 4 to pay £1400 to sit in Zone 2, £1740 in Zone 3 is massively challenging, £1260 and £1566 would still be great committed income to the club.

Incentivise now to see more over the next month committing for the year, yet retain the higher price structure to max on matchday sales.

Spot on. This is exactly the kind of feedback that could have been provided in a proper consultation.

Covered End · May 27

valleynick66 said:

Henry Irving said:

valleynick66 said:

Henry Irving said:

I think a price increase was inevitable and correct.

I think there is a valid debate as to whether £90 is too much and will it deter renewals and new or returning buyers. It certainly made me think "wow, how much?"

The counter argument is that if you didn't have a ST last season it is not an increase. If you did, you could have already bought at the lower price.

And, of course, it is a "better" product.

We don't know the match ticket prices for next year IIRC so not possible to say "if you miss four games it's not financially viable"

Also even with in house retail, catering is still outsourced and added profit per attendee is only £1 or £2 per game.

It would be interesting to hear from the Advisory Board members as to what the thinking was behind these numbers and what the projected income figures were at lower or higher increases.

Well if they increase match day prices too (much) that’s a further disincentive to the new/floating support.

The price point has to relate to alternate entertainment options (especially for a family) and a Sky / streaming subscription. The comparison is not other teams (for example) because most would not think to support a different team.

Getting the right price point is difficult but the club will also factor in that they lost £13m last FY and will lose £9m this.

Of course it’s a balance.

But I’d say the bonus cash from the play offs alone likely offset the forecast losses and a fuller Valley helps the team and maybe adds a better prize return based on league position.

It’s a shame they haven’t tried the route of price for the fans rather than monetise every aspect.

Ha ha - are you saying that we made £9M from the play offs?

Airman Brown · May 27

The price structure is wrong. The range is too wide. This isn’t the fault of the current ownership, Sandgaard or Southall. It goes back to 2014. Yet it has become sacrosanct. At some point someone will have to deal with it.

As it stands, Charlton’s top adult price is now higher than every Championship club in 24/25 except Bristol City (£5 dearer) and Norwich (a proper outlier at £914). It exceeds 18 Championship top prices by more than £100.

The lowest price is higher than at eight Championship clubs and £100 cheaper than three.

fenlandaddick · May 27

Fortune 82nd Minute said:

ElfsborgAddick said:

AFKABartram said:

Stupid pricing

I'll be very interested to see what the matchday prices are, I think fans will be very upset when they see the prices.
At a guess I would say you could be paying around £40 for a lot of games.

Unless the team is challenging for promotion, that's fantasy pricing when you can sit at home and watch them on Sky+, particularly on a cold, midweek evening.

Can't beat being there though. TV is handy but if you can get to a game TV is a poor substitute (but better than nothing if you pay CATV)

Covered End · May 27

Braziliance said:

Some of the replies in this thread are well disappointing. Almost 'race to the bottom' type mindsets and shows why life is as it is at times.

The club should be challenege on the pricing, as if we are loaded, as implied, the money is far more valuable to an average worker in the UK, to a multi-billion business man. These price increases as I've highlighted will not make or break the season, and I'll be very concerned if season ticket sales are the idea to push a competitive team. That's something you do gradually, not instantly after so many poor seasons.

The aim should always be to get the Valley full within reason, always.

The price structure is awful. A more fair price structure would be something like.

Tier 3: £300 / £13 per game
Tier 2: £375 / £16 per game
Tier 3: £500 / £21 per game

It's remarkably short sighted to think the clubs advertised prices are fair, as what's been highlighted many times, how rotten the club has been for a number of years, and how many options people have for entertainment now, especially in London.

The club needs a way to build this fan base back up, Wembley was a good preview of what it could be, these prices just take it a step back.

So disappointing as well to read people essentially dig at people's finances and money management. It's a working class sport! People with low incomes should have a more favourable option.

Bromley's full price will be £350.
I think you are being unrealistic.

Covered End · May 27

Braziliance said:

I wonder if the club have considered Klarna as an option or if that's possible.

With the cost of living up, and a lot of ordinary folk struggling, a monthly payment scheme, or quarterly may help the financial bleed a bit better.

We should all be in favour here of the most affordable pricing here and getting the place full to unite the fanbase and create special home atmospheres.

This ivory tower mindset is really not it.

We have had a monthly payment scheme for longer than I can remember.

Covered End · May 27

redbuttle said:

I wonder whether matchday prices will go up.

Definitely will go up.

valleynick66 · May 27

Covered End said:

valleynick66 said:

Peakey4Rocket said:

shine166 said:

Peakey4Rocket said:

valleynick66 said:

Very silly move. That’s no way to build support.

Wonder what they would charge in the event of Promotion to the PL?

valleynick66 said:

Very silly move. That’s no way to build support.

Wonder what they would charge in the event of Promotion to the PL?

They’ve made worthwhile for people that renewed early and it’s still only £24 a game.
So what if they move kick off times or they’re midweek.
I don’t get some people. Desperate for a Wembley ticket but can’t go to The Valley on a Tuesday night.

You not have a job or a family ? I've had over a decade as worth of STs over the years but situations change.

shine166 said:

Peakey4Rocket said:

valleynick66 said:

Very silly move. That’s no way to build support.

Wonder what they would charge in the event of Promotion to the PL?

valleynick66 said:

Very silly move. That’s no way to build support.

Wonder what they would charge in the event of Promotion to the PL?

They’ve made worthwhile for people that renewed early and it’s still only £24 a game.
So what if they move kick off times or they’re midweek.
I don’t get some people. Desperate for a Wembley ticket but can’t go to The Valley on a Tuesday night.

You not have a job or a family ? I've had over a decade as worth of STs over the years but situations change.

Yes mate I have a couple of businesses and a family.
Guess some are different, I did 50 games last season, I understand it’s different for some.
I just thing £25 a game is good value for championship football. There are cheaper alternatives such as behind the goal.
its a costly business going to football once you’ve added England and away games too.
I just don’t get how people are shocked every year by price increases.
It was cheaper last week so why not just buy them.

Because if you do the sums it isn't always cost effective to buy a season ticket if you know you will miss some games - that is inevitable for some people especially with family commitments.

Those who have a more limited budget have to make choices and committing to 3rd Division football is not the pull it might be to you for everyone.

You have to accept that success (promotion) creates interest and bigger crowds but has to be balanced with financial reality for your target audience.

Those that renewed 'early' will feel the pain next year.

If it isn't cost effective for someone to buy a S/T, then obviously don't buy a S/T.
I never miss a game, so it will always be cost effective for me.

If the S/T prices go up, so will the match day ticket prices.
So it makes little if any difference whether the S/T prices go up or not.

If you don't go to most of the games, possibly about 20 without checking, it's probably not cost effective.

Yes of course.

The wider point though I made is the price point relative to other alternate spend options including Sky / streaming. IF you want to grow / rebuild the support base.

valleynick66 · May 27

Weegie Addick said:

AFKABartram said:

I was signed up in the earlybird and got the cheapest price, so I’m not negatively impacted from a personal perspective. But like most fans I desperately want the ground filled with more actual Charlton fans, and I want to keep growing our younger support.

So what is the strategy?

We have a ground where on current ST sales for next season, we’ll have around 10-14,000 home seats to fill every week. We also have an older than average fanbase.

We have just had a trigger event that can deliver momentum.

Slapping an immediate big increase in price is an instant demotivator to a large majority of those carrying a bit of excitement from the weekend. The likelihood is that it will reduce those now looking at season tickets. Particularly once the initial excitement wears off and people then balance KO games are changed, they can mostly be viewed on Sky+ etc. We’ve lost the opportunity then to get casuals in as regulars.

I get completely the club want and need to put up prices. There’s money to be made from the rising number of occasional foreign football tourists to London, and increasing North Upper Matchday price they can then charge away fans more.

But if there is one thing we learned from Saturday looking around is that Charlton is at its core the ultimate Family Club. And we need to incentivise getting families in, getting more local kids back supporting Charlton again.

I’d suggest two things:

1. A short offer of the month of June to ‘thank everyone for their amazing support and to come with us on the journey’ to everyone currently on the clubs database to buy STs at an appropriate discount to the new prices (I’d suggest something £20 off Zone 3, £40 off Zone 2, £30 off Zone 3 so still higher than the pre-Sunday levels).

2. There’s a real lack of availability now in the Family Stand so I’d offer an incentive of something like 10% off Families buying 2 adults, 2+ kids STs in Zones 2 and 3) or 5% off 1 adult, 1+ kid STs in Zones 2 and 3). Getting that family of 4 to pay £1400 to sit in Zone 2, £1740 in Zone 3 is massively challenging, £1260 and £1566 would still be great committed income to the club.

Incentivise now to see more over the next month committing for the year, yet retain the higher price structure to max on matchday sales.

Spot on. This is exactly the kind of feedback that could have been provided in a proper consultation.

Maybe like a TFL consultation exercise? 😉😆

valleynick66 · May 27

Covered End said:

valleynick66 said:

Henry Irving said:

valleynick66 said:

Henry Irving said:

I think a price increase was inevitable and correct.

I think there is a valid debate as to whether £90 is too much and will it deter renewals and new or returning buyers. It certainly made me think "wow, how much?"

The counter argument is that if you didn't have a ST last season it is not an increase. If you did, you could have already bought at the lower price.

And, of course, it is a "better" product.

We don't know the match ticket prices for next year IIRC so not possible to say "if you miss four games it's not financially viable"

Also even with in house retail, catering is still outsourced and added profit per attendee is only £1 or £2 per game.

It would be interesting to hear from the Advisory Board members as to what the thinking was behind these numbers and what the projected income figures were at lower or higher increases.

Well if they increase match day prices too (much) that’s a further disincentive to the new/floating support.

The price point has to relate to alternate entertainment options (especially for a family) and a Sky / streaming subscription. The comparison is not other teams (for example) because most would not think to support a different team.

Getting the right price point is difficult but the club will also factor in that they lost £13m last FY and will lose £9m this.

Of course it’s a balance.

But I’d say the bonus cash from the play offs alone likely offset the forecast losses and a fuller Valley helps the team and maybe adds a better prize return based on league position.

It’s a shame they haven’t tried the route of price for the fans rather than monetise every aspect.

Ha ha - are you saying that we made £9M from the play offs?

No not saying that at all.

Offset should have better read partially mitigated / improved.

My point was the final out turn for this season should now be better than anticipated a few weeks ago. The change in ticket prices is arguably able to be forgone because of that ‘bonus’ was my point.

But others have said the financial benefit is anyway lost to player bonuses so maybe a moot point.

Don’t screw your supporters is however my message 🙂

Covered End · May 27

Leeds_Addick said:

shine166 said:

I'm more than happy to stick to my 10 games (plus 5 for the boy) 6 shirts between us, other tat and VG, just pointing out that the incentive for people to commit to more is decreasing.

It's great that some fans just spend the cash no matter what, but there's a big % where that extra £90 tips the budget over the scales... take the piss out of that all you like.

10 games (£300) + 6 shirts (£300) + VG (£120) = £720

Adult + Child ST = £630

So you're far better off saving on the shirts and VG (ST will get you better priority anyway) and spending on a ST even if you don't get to enough games. You'd have enough left for a shirt each as well tbf.

Not saying I agree with the price increase though and not only because this is gonna be the phase 1 price next year

I was thinking the same and I fully appreciate we all have different finances, circumstances and priorities.

But if I was concerned about affordability of my team's matches, I would choose to go to £300 worth of games rather than buy £300 worth of shirts.

I'm not criticising nor suggesting what you or anyone should do.
I'm just saying I would choose going to games rather than buying shirts.

Braziliance · May 27

Covered End said:

Braziliance said:

Some of the replies in this thread are well disappointing. Almost 'race to the bottom' type mindsets and shows why life is as it is at times.

The club should be challenege on the pricing, as if we are loaded, as implied, the money is far more valuable to an average worker in the UK, to a multi-billion business man. These price increases as I've highlighted will not make or break the season, and I'll be very concerned if season ticket sales are the idea to push a competitive team. That's something you do gradually, not instantly after so many poor seasons.

The aim should always be to get the Valley full within reason, always.

The price structure is awful. A more fair price structure would be something like.

Tier 3: £300 / £13 per game
Tier 2: £375 / £16 per game
Tier 3: £500 / £21 per game

It's remarkably short sighted to think the clubs advertised prices are fair, as what's been highlighted many times, how rotten the club has been for a number of years, and how many options people have for entertainment now, especially in London.

The club needs a way to build this fan base back up, Wembley was a good preview of what it could be, these prices just take it a step back.

So disappointing as well to read people essentially dig at people's finances and money management. It's a working class sport! People with low incomes should have a more favourable option.

Bromley's full price will be £350.
I think you are being unrealistic.

Bromley are taking the mick with those prices as well imo.

End of the day it ain't my money, and it's easier for me to say, but if I owned a football club and was 'f'in loaded' I'd be willing to take the financial hit for at least the season just to fill the place out and keep the momentum going.

Only 10 years ago we had a season ticket in the east stand A block for £150? Seems insane to me our cheapest is now £375 for an adult.

Covered End said:

Braziliance said:

I wonder if the club have considered Klarna as an option or if that's possible.

With the cost of living up, and a lot of ordinary folk struggling, a monthly payment scheme, or quarterly may help the financial bleed a bit better.

We should all be in favour here of the most affordable pricing here and getting the place full to unite the fanbase and create special home atmospheres.

This ivory tower mindset is really not it.

We have had a monthly payment scheme for longer than I can remember.

I didn't know this, I've never seen this. Is this an option that charges interest or just allows you to spread the cost? I feel this should be mentioned more by the club as I dont ever recall seeing a tweet about this or a social media post.

Airman Brown · May 27

Covered End said:

Leeds_Addick said:

shine166 said:

I'm more than happy to stick to my 10 games (plus 5 for the boy) 6 shirts between us, other tat and VG, just pointing out that the incentive for people to commit to more is decreasing.

It's great that some fans just spend the cash no matter what, but there's a big % where that extra £90 tips the budget over the scales... take the piss out of that all you like.

10 games (£300) + 6 shirts (£300) + VG (£120) = £720

Adult + Child ST = £630

So you're far better off saving on the shirts and VG (ST will get you better priority anyway) and spending on a ST even if you don't get to enough games. You'd have enough left for a shirt each as well tbf.

Not saying I agree with the price increase though and not only because this is gonna be the phase 1 price next year

I was thinking the same and I fully appreciate we all have different finances, circumstances and priorities.

But if I was concerned about affordability of my team's matches, I would choose to go to £300 worth of games rather than buy £300 worth of shirts.

I'm not criticising nor suggesting what you or anyone should do.
I'm just saying I would choose going to games rather than buying shirts.

The ticket revenue is worth far more to the club. £630 in ticket revenue is £525 net income. I don’t know what the profit is on shirts but let’s say it’s £10. I think the club gets half the revenue on VG, less costs. Let’s say that’s worth £50. So in the matchday example it’s £250 + £60 + £50 = £360 for the club.

Box it up how you like but the club will always benefit from selling more STs, as long as it has thousands of empty seats. You will never replace that revenue with ancillary spend, even if casual fans spend more per game on merchandise than ST holders.

Therefore tripping people out of buying STs is bad for Charlton. Of course the sweet spot at which that doesn’t quite happen is up for debate.

BTW I think the £375 price is a bit of a red herring because many people would not consider sitting in the lower Covered End.

clive · May 28

Braziliance said:

Covered End said:

Braziliance said:

Some of the replies in this thread are well disappointing. Almost 'race to the bottom' type mindsets and shows why life is as it is at times.

The club should be challenege on the pricing, as if we are loaded, as implied, the money is far more valuable to an average worker in the UK, to a multi-billion business man. These price increases as I've highlighted will not make or break the season, and I'll be very concerned if season ticket sales are the idea to push a competitive team. That's something you do gradually, not instantly after so many poor seasons.

The aim should always be to get the Valley full within reason, always.

The price structure is awful. A more fair price structure would be something like.

Tier 3: £300 / £13 per game
Tier 2: £375 / £16 per game
Tier 3: £500 / £21 per game

It's remarkably short sighted to think the clubs advertised prices are fair, as what's been highlighted many times, how rotten the club has been for a number of years, and how many options people have for entertainment now, especially in London.

The club needs a way to build this fan base back up, Wembley was a good preview of what it could be, these prices just take it a step back.

So disappointing as well to read people essentially dig at people's finances and money management. It's a working class sport! People with low incomes should have a more favourable option.

Bromley's full price will be £350.
I think you are being unrealistic.

Bromley are taking the mick with those prices as well imo.

End of the day it ain't my money, and it's easier for me to say, but if I owned a football club and was 'f'in loaded' I'd be willing to take the financial hit for at least the season just to fill the place out and keep the momentum going.

Only 10 years ago we had a season ticket in the east stand A block for £150? Seems insane to me our cheapest is now £375 for an adult.

Covered End said:

Braziliance said:

I wonder if the club have considered Klarna as an option or if that's possible.

With the cost of living up, and a lot of ordinary folk struggling, a monthly payment scheme, or quarterly may help the financial bleed a bit better.

We should all be in favour here of the most affordable pricing here and getting the place full to unite the fanbase and create special home atmospheres.

This ivory tower mindset is really not it.

We have had a monthly payment scheme for longer than I can remember.

I didn't know this, I've never seen this. Is this an option that charges interest or just allows you to spread the cost? I feel this should be mentioned more by the club as I dont ever recall seeing a tweet about this or a social media post.

Pay over the year in four or 10 payments using the V12 scheme

https://www.charltonafc.com/news/202526-season-tickets-now-sale

The above was on the initial season ticket announcement, but seems to have disappeared on subsequent announcements.

Season Tickets 25/26- 10,000+ sold (pg 25).

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