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Season Tickets 25/26- 10,000+ sold (pg 25).
Comments
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It depends when games are scheduled and kick off times but I reckon the Jimmy Seed will sell out about 18 times next season.
For those 18 games, based on 3000 at a time paying an average of £25, less 20%VAT we could be earning comfortably over a million pounds for bums on Jimmy Seed seats.1 -
I've no problem with reasonable price increases, as match day prices will also go up (the method I will use to attend games) I think they seem in line with other clubs at this level. But they have to do work on The Valley, it is starting to look tired and I would not mind paying extra if I saw improvements in this area. Basically if I see the club being invested in more , then so will I add to this pot in my small wayWhen we get to the next step up, our eyes will boggle at the prices 😬0
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Quite possible but if so why have an advisory board at all.AFKABartram said:
My starting guess is they had no input or knowledgeHenry Irving said:
It would be interesting to hear from the Advisory Board members as to what the thinking was behind these numbers and what the projected income figures were at lower or higher increases.4 -
Because ‘management’ always know best in any business 😉😆Henry Irving said:
Quite possible but if so why have an advisory board at all.AFKABartram said:
My starting guess is they had no input or knowledgeHenry Irving said:
It would be interesting to hear from the Advisory Board members as to what the thinking was behind these numbers and what the projected income figures were at lower or higher increases.
Window dressing / tick box comes to mind.3 -
Getting the right price point is difficult but the club will also factor in that they lost £13m last FY and will lose £9m this.valleynick66 said:
Well if they increase match day prices too (much) that’s a further disincentive to the new/floating support.Henry Irving said:I think a price increase was inevitable and correct.
I think there is a valid debate as to whether £90 is too much and will it deter renewals and new or returning buyers. It certainly made me think "wow, how much?"
The counter argument is that if you didn't have a ST last season it is not an increase. If you did, you could have already bought at the lower price.
And, of course, it is a "better" product.
We don't know the match ticket prices for next year IIRC so not possible to say "if you miss four games it's not financially viable"
Also even with in house retail, catering is still outsourced and added profit per attendee is only £1 or £2 per game.
It would be interesting to hear from the Advisory Board members as to what the thinking was behind these numbers and what the projected income figures were at lower or higher increases.The price point has to relate to alternate entertainment options (especially for a family) and a Sky / streaming subscription. The comparison is not other teams (for example) because most would not think to support a different team.1 -
Of course it’s a balance.Henry Irving said:
Getting the right price point is difficult but the club will also factor in that they lost £13m last FY and will lose £9m this.valleynick66 said:
Well if they increase match day prices too (much) that’s a further disincentive to the new/floating support.Henry Irving said:I think a price increase was inevitable and correct.
I think there is a valid debate as to whether £90 is too much and will it deter renewals and new or returning buyers. It certainly made me think "wow, how much?"
The counter argument is that if you didn't have a ST last season it is not an increase. If you did, you could have already bought at the lower price.
And, of course, it is a "better" product.
We don't know the match ticket prices for next year IIRC so not possible to say "if you miss four games it's not financially viable"
Also even with in house retail, catering is still outsourced and added profit per attendee is only £1 or £2 per game.
It would be interesting to hear from the Advisory Board members as to what the thinking was behind these numbers and what the projected income figures were at lower or higher increases.The price point has to relate to alternate entertainment options (especially for a family) and a Sky / streaming subscription. The comparison is not other teams (for example) because most would not think to support a different team.But I’d say the bonus cash from the play offs alone likely offset the forecast losses and a fuller Valley helps the team and maybe adds a better prize return based on league position.It’s a shame they haven’t tried the route of price for the fans rather than monetise every aspect.2 -
You really aint getting it are you? This isn't about keeping the existing supporters i.e. those that sat in a 1/2 full Valley over the last 10 years or so watching us play the likes Crawley, Rochdale, Burton, Mansfield etc Its about how to get those on the fringes of Charlton support to commit and attend more regularly now that the opposition makes for a more attractive option. With that pricing The Valley is still going to struggle to attract much more than 18K for a cold Tuesday night versus Stoke. The Club is only going to move forward if it can attract those that have lapsed, attract new supporters and get its average attendance above 20K.Peakey4Rocket said:valleynick66 said:Very silly move. That’s no way to build support.Wonder what they would charge in the event of Promotion to the PL?
They’ve made worthwhile for people that renewed early and it’s still only £24 a game.valleynick66 said:Very silly move. That’s no way to build support.Wonder what they would charge in the event of Promotion to the PL?So what if they move kick off times or they’re midweek.I don’t get some people. Desperate for a Wembley ticket but can’t go to The Valley on a Tuesday night.5 -
The average loss in the Championship for 23/24 was £15 million.Henry Irving said:
Getting the right price point is difficult but the club will also factor in that they lost £13m last FY and will lose £9m this.valleynick66 said:
Well if they increase match day prices too (much) that’s a further disincentive to the new/floating support.Henry Irving said:I think a price increase was inevitable and correct.
I think there is a valid debate as to whether £90 is too much and will it deter renewals and new or returning buyers. It certainly made me think "wow, how much?"
The counter argument is that if you didn't have a ST last season it is not an increase. If you did, you could have already bought at the lower price.
And, of course, it is a "better" product.
We don't know the match ticket prices for next year IIRC so not possible to say "if you miss four games it's not financially viable"
Also even with in house retail, catering is still outsourced and added profit per attendee is only £1 or £2 per game.
It would be interesting to hear from the Advisory Board members as to what the thinking was behind these numbers and what the projected income figures were at lower or higher increases.The price point has to relate to alternate entertainment options (especially for a family) and a Sky / streaming subscription. The comparison is not other teams (for example) because most would not think to support a different team.1 -
That's not fair & an incredibly broad stereotype. I've been to 10 games this season including the semi & final.Peakey4Rocket said:valleynick66 said:Very silly move. That’s no way to build support.Wonder what they would charge in the event of Promotion to the PL?
They’ve made worthwhile for people that renewed early and it’s still only £24 a game.valleynick66 said:Very silly move. That’s no way to build support.Wonder what they would charge in the event of Promotion to the PL?So what if they move kick off times or they’re midweek.I don’t get some people. Desperate for a Wembley ticket but can’t go to The Valley on a Tuesday night.
If the playoff final had been on a Tuesday, I simply wouldn't have been able to go.
Everyone's personal life & situation is different,so best not to judge or tar everyone with the same brush10 -
CAFC will not make any "bonus cash" from its involvement in the Play-offs, Charltons 25% of the 50% of the ticket revenue the play off matches generated (unlike say the FA Cup remember that no TV money is paid directly to Clubs involved in the play-off matches) will all be swallowed up by the bonuses payable to playing staff now that promotion has been achieved.valleynick66 said:
Of course it’s a balance.Henry Irving said:
Getting the right price point is difficult but the club will also factor in that they lost £13m last FY and will lose £9m this.valleynick66 said:
Well if they increase match day prices too (much) that’s a further disincentive to the new/floating support.Henry Irving said:I think a price increase was inevitable and correct.
I think there is a valid debate as to whether £90 is too much and will it deter renewals and new or returning buyers. It certainly made me think "wow, how much?"
The counter argument is that if you didn't have a ST last season it is not an increase. If you did, you could have already bought at the lower price.
And, of course, it is a "better" product.
We don't know the match ticket prices for next year IIRC so not possible to say "if you miss four games it's not financially viable"
Also even with in house retail, catering is still outsourced and added profit per attendee is only £1 or £2 per game.
It would be interesting to hear from the Advisory Board members as to what the thinking was behind these numbers and what the projected income figures were at lower or higher increases.The price point has to relate to alternate entertainment options (especially for a family) and a Sky / streaming subscription. The comparison is not other teams (for example) because most would not think to support a different team.But I’d say the bonus cash from the play offs alone likely offset the forecast losses and a fuller Valley helps the team and maybe adds a better prize return based on league position.It’s a shame they haven’t tried the route of price for the fans rather than monetise every aspect.
Charlie Methven explains it all in the last 10 minutes of the episode of "Wheres the Money Gone?" podcast below. What he doesnt mention is that whilst a club will not make any money immediately from being promoted via the play-offs they will benefit from approx. £12 million extra revenue the following season.
https://podcasts.apple.com/gb/podcast/man-united-and-weakened-team-row-play-off-finances/id1700607219?i=10007081884782 - Sponsored links:
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As I stated earlier, there was no consultation on this. CAST has expressed disappointment to the club about the lack of consultation at this stage. We did see and feedback on the early bird/ renewal prices but not this phase. Believe the club just rushed to get STs back on sale for Championship football.
There are plans for the Advisory Board including CAST to consult on building attendances in future which I hope will lead to a more strategic and data-led approach all round.14 -
Thanks.tallboy said:
CAFC will not make any "bonus cash" from its involvement in the Play-offs, Charltons 25% of the 50% of the ticket revenue the play off matches generated (unlike say the FA Cup remember that no TV money is paid directly to Clubs involved in the play-off matches) will all be swallowed up by the bonuses payable to playing staff now that promotion has been achieved.valleynick66 said:
Of course it’s a balance.Henry Irving said:
Getting the right price point is difficult but the club will also factor in that they lost £13m last FY and will lose £9m this.valleynick66 said:
Well if they increase match day prices too (much) that’s a further disincentive to the new/floating support.Henry Irving said:I think a price increase was inevitable and correct.
I think there is a valid debate as to whether £90 is too much and will it deter renewals and new or returning buyers. It certainly made me think "wow, how much?"
The counter argument is that if you didn't have a ST last season it is not an increase. If you did, you could have already bought at the lower price.
And, of course, it is a "better" product.
We don't know the match ticket prices for next year IIRC so not possible to say "if you miss four games it's not financially viable"
Also even with in house retail, catering is still outsourced and added profit per attendee is only £1 or £2 per game.
It would be interesting to hear from the Advisory Board members as to what the thinking was behind these numbers and what the projected income figures were at lower or higher increases.The price point has to relate to alternate entertainment options (especially for a family) and a Sky / streaming subscription. The comparison is not other teams (for example) because most would not think to support a different team.But I’d say the bonus cash from the play offs alone likely offset the forecast losses and a fuller Valley helps the team and maybe adds a better prize return based on league position.It’s a shame they haven’t tried the route of price for the fans rather than monetise every aspect.
Charlie Methven explains it all in the last 10 minutes of the episode of "Wheres the Money Gone?" podcast below. What he doesnt mention is that whilst a club will not make any money immediately from being promoted via the play-offs they will benefit from approx. £12 million extra revenue the following season.
https://podcasts.apple.com/gb/podcast/man-united-and-weakened-team-row-play-off-finances/id1700607219?i=1000708188478Quite interesting that the players contracts are geared to effectively paying all the extra cash to the players.So perversely failure might have offset the losses more (still ignoring the longer term benefit of additional championship revenue). 😉😆I guess that’s a significant financial bonus for most players at this level.0 -
Weegie Addick said:As I stated earlier, there was no consultation on this. CAST has expressed disappointment to the club about the lack of consultation at this stage. We did see and feedback on the early bird/ renewal prices but not this phase. Believe the club just rushed to get STs back on sale for Championship football.
There are plans for the Advisory Board including CAST to consult on building attendances in future which I hope will lead to a more strategic and data-led approach all round.
10 -
I'm not too bothered about the price increase, I was expecting it.
I do think the increase is a bit steep & will put some people off though. For what it's worth, once promotion was secured, I think a good marketing ploy from the the club would've been....
We're keeping season ticket prices at X amount for 1 more week, after that it will increase to Z amount.
It would've seen a surge in season ticket sales this week.
But what do I know 🤷♂️16 -
Let's hope the club clamp down on the amount of freebies the club give out. The Championship product sells it's self if you get the prices right. We have to expect to pay more if we want the club to stay up and progress. It will be a disaster if we come straight back down again.6
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I would also add Southampton and Wrexham to that list.clive said:
Ipswich, Birmingham, West Brom, Portsmouth, Oxford, Norwich, Derby, QPR & Millwall will all sellout.Braziliance said:Well the good news is, if you want a season ticket and are worried they'll sell, there's no rush, cause we won't sell more than 13k based on those prices, and that would be good going.
As for the argument of funding a better team. An increase of let's say £80 average per season ticket works out to 800k, being very generous here as that's 10k season tickets and most people would have bought early birds. Divide that by 52 so a players yearly salary and you're looking at a player for 15k a week, a lower average than most clubs top earner, and that's just one player, or, an £800k to £1 million transfer fee on a player.
Fleecing fans for an extra 50-100 quid on a season ticket is not going to make us a competitive championship side. It takes a lot more than that.
I also don't think there's much incentive here for loyalty points as most grounds will give big enough allocations, so the loyalty points won't be as meaningful, I can only see Millwall and QPR being the games that will be difficult to get tickets for, be plenty of tickets for the likes of Blackburn, Preston, Boro, Sheffield clubs, West Brom etc.
I think this is an own goal, and a bit short sighted.
My prediction if played on a Saturday/ Sunday.
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Yes, also add Watford & Coventry to my list, it was very early this morning when i compiled my list.MartinCAFC said:
I would also add Southampton and Wrexham to that list.clive said:
Ipswich, Birmingham, West Brom, Portsmouth, Oxford, Norwich, Derby, QPR & Millwall will all sellout.Braziliance said:Well the good news is, if you want a season ticket and are worried they'll sell, there's no rush, cause we won't sell more than 13k based on those prices, and that would be good going.
As for the argument of funding a better team. An increase of let's say £80 average per season ticket works out to 800k, being very generous here as that's 10k season tickets and most people would have bought early birds. Divide that by 52 so a players yearly salary and you're looking at a player for 15k a week, a lower average than most clubs top earner, and that's just one player, or, an £800k to £1 million transfer fee on a player.
Fleecing fans for an extra 50-100 quid on a season ticket is not going to make us a competitive championship side. It takes a lot more than that.
I also don't think there's much incentive here for loyalty points as most grounds will give big enough allocations, so the loyalty points won't be as meaningful, I can only see Millwall and QPR being the games that will be difficult to get tickets for, be plenty of tickets for the likes of Blackburn, Preston, Boro, Sheffield clubs, West Brom etc.
I think this is an own goal, and a bit short sighted.
My prediction if played on a Saturday/ Sunday.1 -
Exactly right. Give people a bit of warning - rather than just "we're taking STs off sale for a few days" and letting people work it out for themselves - and ride the wave of euphoria and optimism that Sunday created for a week or so to ramp up sales, whilst letting people know they're getting a bargain.Gravesend_Addick said:I'm not too bothered about the price increase, I was expecting it.
I do think the increase is a bit steep & will put some people off though. For what it's worth, once promotion was secured, I think a good marketing ploy from the the club would've been....
We're keeping season ticket prices at X amount for 1 more week, after that it will increase to Z amount.
It would've seen a surge in season ticket sales this week.
But what do I know 🤷♂️
Instead, we wake up the next morning and before the hangover has even kicked in the prices have gone up. Then you learn there's been no consultation at any level - so why are those people even there? What was the rush?10 -
All the talk from the owners has always been about sustainability & creating a business model that works. From their business plan perspective, putting up prices having delivered a better product makes perfect sense. I don’t think they are going to be overly sentimental when making these types of decisions. They are hard nosed American businessmen. The prices are on a par with Championship peers south of Watford. Doubt they feel the need to justify that.Off_it said:
Exactly right. Give people a bit of warning - rather than just "we're taking STs off sale for a few days" and letting people work it out for themselves - and ride the wave of euphoria and optimism that Sunday created for a week or so to ramp up sales, whilst letting people know they're getting a bargain.Gravesend_Addick said:I'm not too bothered about the price increase, I was expecting it.
I do think the increase is a bit steep & will put some people off though. For what it's worth, once promotion was secured, I think a good marketing ploy from the the club would've been....
We're keeping season ticket prices at X amount for 1 more week, after that it will increase to Z amount.
It would've seen a surge in season ticket sales this week.
But what do I know 🤷♂️
Instead, we wake up the next morning and before the hangover has even kicked in the prices have gone up. Then you learn there's been no consultation at any level - so why are those people even there? What was the rush?1 -
I absolutely take the point that with the club losing 8 or 9 million pounds a year prices have to go up to try and cover some of those losses.
But just remember probably half of our home games will be live on sky + and the other half accessible to our "overseas" viewers. Make it too expensive to go and people won't given there are other ways to watch the games.4 - Sponsored links:
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..who sometimes get it wrong (as do English businessmen, Scottish businessmen, Saudi businessmen etc. etc., as well as business women from various countries.Woodwork said:
All the talk from the owners has always been about sustainability & creating a business model that works. From their business plan perspective, putting up prices having delivered a better product makes perfect sense. I don’t think they are going to be overly sentimental when making these types of decisions. They are hard nosed American businessmen. The prices are on a par with Championship peers south of Watford. Doubt they feel the need to justify that.Off_it said:
Exactly right. Give people a bit of warning - rather than just "we're taking STs off sale for a few days" and letting people work it out for themselves - and ride the wave of euphoria and optimism that Sunday created for a week or so to ramp up sales, whilst letting people know they're getting a bargain.Gravesend_Addick said:I'm not too bothered about the price increase, I was expecting it.
I do think the increase is a bit steep & will put some people off though. For what it's worth, once promotion was secured, I think a good marketing ploy from the the club would've been....
We're keeping season ticket prices at X amount for 1 more week, after that it will increase to Z amount.
It would've seen a surge in season ticket sales this week.
But what do I know 🤷♂️
Instead, we wake up the next morning and before the hangover has even kicked in the prices have gone up. Then you learn there's been no consultation at any level - so why are those people even there? What was the rush?0 -
Some of the replies in this thread are well disappointing. Almost 'race to the bottom' type mindsets and shows why life is as it is at times.
The club should be challenege on the pricing, as if we are loaded, as implied, the money is far more valuable to an average worker in the UK, to a multi-billion business man. These price increases as I've highlighted will not make or break the season, and I'll be very concerned if season ticket sales are the idea to push a competitive team. That's something you do gradually, not instantly after so many poor seasons.
The aim should always be to get the Valley full within reason, always.
The price structure is awful. A more fair price structure would be something like.
Tier 3: £300 / £13 per game
Tier 2: £375 / £16 per game
Tier 3: £500 / £21 per game
It's remarkably short sighted to think the clubs advertised prices are fair, as what's been highlighted many times, how rotten the club has been for a number of years, and how many options people have for entertainment now, especially in London.
The club needs a way to build this fan base back up, Wembley was a good preview of what it could be, these prices just take it a step back.
So disappointing as well to read people essentially dig at people's finances and money management. It's a working class sport! People with low incomes should have a more favourable option.6 -
I wonder if the club have considered Klarna as an option or if that's possible.
With the cost of living up, and a lot of ordinary folk struggling, a monthly payment scheme, or quarterly may help the financial bleed a bit better.
We should all be in favour here of the most affordable pricing here and getting the place full to unite the fanbase and create special home atmospheres.
This ivory tower mindset is really not it.2 -
There is an option to finance it.1
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I made no personal comment on the merits of it as a business decision. Just that I don’t think they will feel the need to explain or justify it. They’ve always been very business like in their words & actions.SporadicAddick said:
..who sometimes get it wrong (as do English businessmen, Scottish businessmen, Saudi businessmen etc. etc., as well as business women from various countries.Woodwork said:
All the talk from the owners has always been about sustainability & creating a business model that works. From their business plan perspective, putting up prices having delivered a better product makes perfect sense. I don’t think they are going to be overly sentimental when making these types of decisions. They are hard nosed American businessmen. The prices are on a par with Championship peers south of Watford. Doubt they feel the need to justify that.Off_it said:
Exactly right. Give people a bit of warning - rather than just "we're taking STs off sale for a few days" and letting people work it out for themselves - and ride the wave of euphoria and optimism that Sunday created for a week or so to ramp up sales, whilst letting people know they're getting a bargain.Gravesend_Addick said:I'm not too bothered about the price increase, I was expecting it.
I do think the increase is a bit steep & will put some people off though. For what it's worth, once promotion was secured, I think a good marketing ploy from the the club would've been....
We're keeping season ticket prices at X amount for 1 more week, after that it will increase to Z amount.
It would've seen a surge in season ticket sales this week.
But what do I know 🤷♂️
Instead, we wake up the next morning and before the hangover has even kicked in the prices have gone up. Then you learn there's been no consultation at any level - so why are those people even there? What was the rush?
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Klarna are in mega trouble because people don't do the repayment! I think you can spread out the cost monthly anyway. I agree the prices are too high but I think those payment options are already thereBraziliance said:I wonder if the club have considered Klarna as an option or if that's possible.
With the cost of living up, and a lot of ordinary folk struggling, a monthly payment scheme, or quarterly may help the financial bleed a bit better.
We should all be in favour here of the most affordable pricing here and getting the place full to unite the fanbase and create special home atmospheres.
This ivory tower mindset is really not it.1 -
I wonder whether matchday prices will go up.0
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Braziliance said:Some of the replies in this thread are well disappointing. Almost 'race to the bottom' type mindsets and shows why life is as it is at times.
The club should be challenege on the pricing, as if we are loaded, as implied, the money is far more valuable to an average worker in the UK, to a multi-billion business man. These price increases as I've highlighted will not make or break the season, and I'll be very concerned if season ticket sales are the idea to push a competitive team. That's something you do gradually, not instantly after so many poor seasons.
The aim should always be to get the Valley full within reason, always.
The price structure is awful. A more fair price structure would be something like.
Tier 3: £300 / £13 per game
Tier 2: £375 / £16 per game
Tier 3: £500 / £21 per game
It's remarkably short sighted to think the clubs advertised prices are fair, as what's been highlighted many times, how rotten the club has been for a number of years, and how many options people have for entertainment now, especially in London.
The club needs a way to build this fan base back up, Wembley was a good preview of what it could be, these prices just take it a step back.
So disappointing as well to read people essentially dig at people's finances and money management. It's a working class sport! People with low incomes should have a more favourable option.Agree that there have been some truly awful replies on this thread. Either nasty or ignorant.However, I don’t think the owners are going to be benevolent, mate. They will simply see it as charging the going rate for Championship football in London. It has always been a business model to them. They may even be deliberately wanting to rise match day prices up (which pushes ST prices up) to cash in on more football tourist, be they foreign or local. Look at how they approached the Wrexham game, it was all about maximising the potential income.0 -
Picked mine up in the early bird phase for £310. I can’t always make every game but that practically means attending 13 games pays it off. Some of the other categories seem like you can only afford to miss a few games to make it worth it. Presumably single tickets will go up too. There’s a fine line between putting prices up for more revenue and putting people off with the high prices3
