2026/27 Season Tickets (Pricing and Message from Gavin Carter, pg.8)

SporadicAddick said:

Also, if the commercial team are reading this, the website is now non compliant under the terms of the Digital Markets, Competition and Consumers Act 2024 (DMCC Act), which took effect from 6 April 2025, but which now has enforcement powers, effective 28th February 2026

It is now illegal to add a transaction fee, which is mandatory, to a sale. That mandatory cost must be shown at the initial "invitation to purchase" as a component part of the ticket price. The addition of a £1.50 "eSRO Transaction Fee" at the final stage of the web purchase process is what is known as "drip pricing", the use of which can result in a fine of £300k or 10% of global turnover, whichever is the greater. 

fenaddick said:

The Red Robin said:

Stoke have frozen their prices. Again.

19 years in a row. But they also have an emptier ground than us most weeks

SporadicAddick said:

fenaddick said:

The Red Robin said:

Stoke have frozen their prices. Again.

19 years in a row. But they also have an emptier ground than us most weeks

Clearly that club is owned by someone that doesn't understand business, and a long term set of board directors who don't get it. Cheaper season ticket prices will fill the ground with people that will buy more beer to make up the revenue and profit shortfall...

SporadicAddick said:

fenaddick said:

The Red Robin said:

Stoke have frozen their prices. Again.

19 years in a row. But they also have an emptier ground than us most weeks

Clearly that club is owned by someone that doesn't understand business, and a long term set of board directors who don't get it. Cheaper season ticket prices will fill the ground with people that will buy more beer to make up the revenue and profit shortfall...

Lewis Coaches said:

Henry Irving said:

Sorting a donation from a lifer yesterday and came across this 2000/01 flyer.

A quarter of a century ago but in the top flight.

Far fewer price points, Just two adult prices in fact.

Notice that it States Jimmy Seed stand prices as home area?

But just look at the Over 60s / u18s now thanks to Roland over65s.

bobmunro said:

Sword65pf said:

superclive98 said:

Sword65pf said:

JohnnyH2 said:

The moving of seats issue is always sensitive and needs to be handled with great care. It just feels like a lot of times to me that the current SMT does not have a handle of what long term supporters want (other than results which they have achieved).

The dug out issue has been so obvious for ages it needed sorting and this SMT are dealing with it. 

The corporate changes are far more  complicated. The club made it sound when this was announced last week that it was due to issues with current corporate access is causing issues. So if its as simple as that just do swaps with those in corporates against those like Bob Munro, not a perfect solution bit handled right it could be a smooth process.

Instead it seems like they are kicking out current season ticket holders, offering them nothing in return like a discount, or different options in the ground and all of this should have been done well in advance of any season ticket announcement.

I reckon those being booted out is for your foreign day trippers, watch our empty those sections will be for midweek games or the majority of games if we are in League One

Why should people be offered a discount for moving a seat, probably not very far away, if the seat isn’t for sale you can’t sit there. 

It is what normal businesses do if they are inconveniencing an existing "customer".

It’s not an inconvenience, there are plenty of seats available.There is a clear reason the club is doing what it is, unfortunately people will have to adapt. People wanting discounts for no reason.

I was informed the day before season ticket renewal was launched with a standard email basically saying you can't renew your season ticket seats and come along to The Valley on the 18 March so we can help you choose a new one. I can do that myself.

I raised the option of waiting until after the season ticket renewal deadline passes to see if better seats become available - yes I can do that but presumably (in the absence of anything to the contrary) no mention of retaining Early Bird discount. I can also keep my seats if I upgrade to hospitality. AT NO POINT HAVE I EXPECTED A DISCOUNT.

Although pissed off I accept the club are able to do what they want in terms of what they sell and to whom - I know, despite being reminded by idiots, that it was not MY seat.

It's the way they have gone about it that has seriously irked me - no organisation should treat their customers in that way irrespective of how long standing those customers may be. If the club had treated me (and the other fans affected) as something other than a commodity I would have almost certainly renewed, as I have for years since moving north despite a minimum three hours each way journey.

 

CombeMartin said:

Sage said:

Covered End said:

Sage said:

For me I said it might be the first year I can’t afford to renew, and now it’s out, I stand by that. For my seat alone is a 19% increase on the price I paid for this season. My salary has not gone up 19% and I provide a better service than the club do for my seat. So add my wife and son in to that, it’s around £1200. Might not seem bad to some, but I don’t have that kind of money to drop on season tickets now, and when you have a 2 year old by the new season starts (he’s been going since he was 4 weeks old, we’ve shown it’s possible) - he needs his own seat and the location of our seats currently allow us to feel secure with him (no one behind us, a pillar blocking one part of the row, familiar faces that also engage with him etc.) we don’t want to move to a totally new part of the ground with the extra stress it will inevitably bring/cause.

The whole no discount and new membership scheme with Valley Gold etc is just a money grab now. The club slipped up before on a matchday announcement and said some of your money for Valley Gold goes towards the academy with the rest into the club. I don’t know if that’s how it’s been for a while but it wasn’t what was sold as Valley Gold when I joined. My idea was that Valley Gold goes towards the academy in whatever way that may be, otherwise why advertise it with photos of academy players if a % of it goes into paying Rodwell’s salary for example? To bring it all in house makes sure the club are saying we want this revenue and we want to maximise it as much as possible by introducing a new membership scheme that you will no doubt have to pay for.

Clubs with membership schemes only work when there is a real demand for tickets. All the while you can walk up on a match day and purchase a ticket for the game, without any problem, these memberships schemes wont work and will in fact work as a way of frustrating fans. And we give away how many free tickets every single week through comps? Work on getting more people through the door on a regular basis at an affordable price and then think about new memberships.

I can see them doing something like £10 for Valley Gold as is now, then if you want the benefits that come with it or a discounted price on your season ticket or whatever it might be, the new rate is say £25 but they’d sell it as you get all of these things included. Yet most you won’t want and now you’re having to pay extra for it, so you’re not saving anything.

Ultimately, of course I want the club to be successful but I also want to be able to go to games with my family as I have been able to, and the prices either don’t match the product or don’t allow for me to do that right now. So of course I am going to be unhappy about it. 

Where do you sit Sage and isn’t there a cheaper block a little further away?
What about the Family Stand?
It’ll be a real shame if you can’t find an alternative.

West Lower right at the very back row of B block. It’s perfect for us as is right now as I said we have a pillar to our left and no one behind us with the glass windows of 1905. Means we can control our son in terms of not wanting to climb behind or elsewhere and the players families sit next to us where most have young children too, so always very friendly and engaging and he loves interacting with other kids as well as now really into the football too. There isn’t really another place in the stadium that has these things. The family stand of course we’d get my son’s ticket free, but saving £70 isn’t going to make the difference for us and not for what we need in a game to make it worthwhile.

I'm a little confused about this.  Are you commenting on the new renewal ST prices, or are you one of those where the club wants you to move your chosen seat.

Block B is zone 2 prices which are the same as in the AC stand.  I'm over 65 and my ST has gone down from last years phase 1 price of £490 to this years £435, I recon I'm now going to be paying roughly the price I renewed at 2 years ago.  I presume that you'r younger than 65 so your adult renewal price is £545, has this renewal price not gone down too ? 

Earlier you said that your renewal price has gone up by 19%, well if that's right your last years price would have been £458 (458 x 119% = 545 )  .  That would have been cheaper than the over 65 price ! 

The family stand was suggested to you (and I understand you not wanting to move there if one reason is because the view isn't as good) but the adult renewal price is £355, nearly £200 cheaper than a zone 2 adult price so your saving would be a lot more than the £70 under 12 price.

CombeMartin said:

Sage said:

Covered End said:

Sage said:

For me I said it might be the first year I can’t afford to renew, and now it’s out, I stand by that. For my seat alone is a 19% increase on the price I paid for this season. My salary has not gone up 19% and I provide a better service than the club do for my seat. So add my wife and son in to that, it’s around £1200. Might not seem bad to some, but I don’t have that kind of money to drop on season tickets now, and when you have a 2 year old by the new season starts (he’s been going since he was 4 weeks old, we’ve shown it’s possible) - he needs his own seat and the location of our seats currently allow us to feel secure with him (no one behind us, a pillar blocking one part of the row, familiar faces that also engage with him etc.) we don’t want to move to a totally new part of the ground with the extra stress it will inevitably bring/cause.

The whole no discount and new membership scheme with Valley Gold etc is just a money grab now. The club slipped up before on a matchday announcement and said some of your money for Valley Gold goes towards the academy with the rest into the club. I don’t know if that’s how it’s been for a while but it wasn’t what was sold as Valley Gold when I joined. My idea was that Valley Gold goes towards the academy in whatever way that may be, otherwise why advertise it with photos of academy players if a % of it goes into paying Rodwell’s salary for example? To bring it all in house makes sure the club are saying we want this revenue and we want to maximise it as much as possible by introducing a new membership scheme that you will no doubt have to pay for.

Clubs with membership schemes only work when there is a real demand for tickets. All the while you can walk up on a match day and purchase a ticket for the game, without any problem, these memberships schemes wont work and will in fact work as a way of frustrating fans. And we give away how many free tickets every single week through comps? Work on getting more people through the door on a regular basis at an affordable price and then think about new memberships.

I can see them doing something like £10 for Valley Gold as is now, then if you want the benefits that come with it or a discounted price on your season ticket or whatever it might be, the new rate is say £25 but they’d sell it as you get all of these things included. Yet most you won’t want and now you’re having to pay extra for it, so you’re not saving anything.

Ultimately, of course I want the club to be successful but I also want to be able to go to games with my family as I have been able to, and the prices either don’t match the product or don’t allow for me to do that right now. So of course I am going to be unhappy about it. 

Where do you sit Sage and isn’t there a cheaper block a little further away?
What about the Family Stand?
It’ll be a real shame if you can’t find an alternative.

West Lower right at the very back row of B block. It’s perfect for us as is right now as I said we have a pillar to our left and no one behind us with the glass windows of 1905. Means we can control our son in terms of not wanting to climb behind or elsewhere and the players families sit next to us where most have young children too, so always very friendly and engaging and he loves interacting with other kids as well as now really into the football too. There isn’t really another place in the stadium that has these things. The family stand of course we’d get my son’s ticket free, but saving £70 isn’t going to make the difference for us and not for what we need in a game to make it worthwhile.

I'm a little confused about this.  Are you commenting on the new renewal ST prices, or are you one of those where the club wants you to move your chosen seat.

Block B is zone 2 prices which are the same as in the AC stand.  I'm over 65 and my ST has gone down from last years phase 1 price of £490 to this years £435, I recon I'm now going to be paying roughly the price I renewed at 2 years ago.  I presume that you'r younger than 65 so your adult renewal price is £545, has this renewal price not gone down too ? 

Earlier you said that your renewal price has gone up by 19%, well if that's right your last years price would have been £458 (458 x 119% = 545 )  .  That would have been cheaper than the over 65 price ! 

The family stand was suggested to you (and I understand you not wanting to move there if one reason is because the view isn't as good) but the adult renewal price is £355, nearly £200 cheaper than a zone 2 adult price so your saving would be a lot more than the £70 under 12 price.

msomerton said:

Maybe the club should look at the gate they had in the Birmingham game,  18,584. Given the away end was at least 2,500 then that means 16,000 in the home areas at 3pm on a Saturday. This could be ,because this was  a  £35 ahead adult ticket game.

Weegie Addick said:

msomerton said:

Maybe the club should look at the gate they had in the Birmingham game,  18,584. Given the away end was at least 2,500 then that means 16,000 in the home areas at 3pm on a Saturday. This could be ,because this was  a  £35 ahead adult ticket game.

It was deemed a higher risk match so had to be on restricted sale for home fans ie only those with a database history could purchase. This impacts the home crowd numbers.