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2026/27 Season Tickets (Pricing and Message from Gavin Carter, pg.8)
Comments
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11,280 today so we sold 12 season tickets yesterday, at this rate we'll be sold out by 2029Leeds_Addick said:There are 11,292 seats showing as available at the moment.
I believe that would make it over 12k sold so likely there are a thousand or so seats blocked out for hospitality or similar11 -
Cue Gavin Carter advert patting his trouser pocket & stating " Every little helps " ...Leeds_Addick said:
11,280 today so we sold 12 season tickets yesterday, at this rate we'll be sold out by 2029Leeds_Addick said:There are 11,292 seats showing as available at the moment.
I believe that would make it over 12k sold so likely there are a thousand or so seats blocked out for hospitality or similar4 -
I've lost count of the amount of times you post this nonsense and the tens of people that explain to you why it's nonsense and then you repeat it again and again and again.letthegoodtimesroll said:
Sell 2000 extra at an average of £300 and that also is an extra £600,000 but it’s also 2,000 less tickets to sell for 23 match days each season and potentially another 2,000 in the ground buying refreshments, merchandise and getting behind the team.Crispywood said:
They will be revenue driven opposed to number driven. Even if they sell the exact same number of season tickets if they sell on them on average for £50 more they’re still making an extra 600,000letthegoodtimesroll said:
The price increase strategy of making sure there will be plenty of choice in the home ends for those that only want to go to a game occasionally seems to be holding up then. Heaven forbid selling more season tickets and reducing match by match availability.Leeds_Addick said:There are 11,292 seats showing as available at the moment.
I believe that would make it over 12k sold so likely there are a thousand or so seats blocked out for hospitality or similar
IT DOESN'T MATTER WHETHER YOU HAVE 5,000 EMPTY SEATS OR 7,000 EMPTY SEATS.
REFRESHMENTS PARTICULARLY AND MERCHANDISE MAKE LITTLE IMPACT ON OUR REVENUES WHEN YOU TAKE OFF THE COST OF PROVIDING THE REFRESHMENTS AND MERCHANDISE.9 -
Covered End said:
I've lost count of the amount of times you post this nonsense and the tens of people that explain to you why it's nonsense and then you repeat it again and again and again.letthegoodtimesroll said:
Sell 2000 extra at an average of £300 and that also is an extra £600,000 but it’s also 2,000 less tickets to sell for 23 match days each season and potentially another 2,000 in the ground buying refreshments, merchandise and getting behind the team.Crispywood said:
They will be revenue driven opposed to number driven. Even if they sell the exact same number of season tickets if they sell on them on average for £50 more they’re still making an extra 600,000letthegoodtimesroll said:
The price increase strategy of making sure there will be plenty of choice in the home ends for those that only want to go to a game occasionally seems to be holding up then. Heaven forbid selling more season tickets and reducing match by match availability.Leeds_Addick said:There are 11,292 seats showing as available at the moment.
I believe that would make it over 12k sold so likely there are a thousand or so seats blocked out for hospitality or similar
IT DOESN'T MATTER WHETHER YOU HAVE 5,000 EMPTY SEATS OR 7,000 EMPTY SEATS.
REFRESHMENTS PARTICULARLY AND MERCHANDISE MAKE LITTLE IMPACT ON OUR REVENUES WHEN YOU TAKE OFF THE COST OF PROVIDING THE REFRESHMENTS AND MERCHANDISE.
Anybody running a business where it’s got an almost captive client base that’s accepted it has to pay £6.50 or whatever for a pint of beer and £55 for a polyester shirt etc and will keep coming back time again and can’t make money out of it is probably in the wrong business. I get the impression the new owners are not in the ‘wrong business’3 -
Just got my new E season ticket arrive in email this morning0
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ditto...Live_by_The_Sword said:Just got my new E season ticket arrive in email this morning0 -
Be Careful you don't go out raving after the matches.Live_by_The_Sword said:Just got my new E season ticket arrive in email this morning5 -
Be fun stood by the jungle drummer thoughSteven81 said:
Be Careful you don't go out raving after the matches.Live_by_The_Sword said:Just got my new E season ticket arrive in email this morning2 -
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Quality bit of dred bass in there 👍shine166 said:0 -
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So the vast majority of all football owners are in the wrong business.letthegoodtimesroll said:Covered End said:
I've lost count of the amount of times you post this nonsense and the tens of people that explain to you why it's nonsense and then you repeat it again and again and again.letthegoodtimesroll said:
Sell 2000 extra at an average of £300 and that also is an extra £600,000 but it’s also 2,000 less tickets to sell for 23 match days each season and potentially another 2,000 in the ground buying refreshments, merchandise and getting behind the team.Crispywood said:
They will be revenue driven opposed to number driven. Even if they sell the exact same number of season tickets if they sell on them on average for £50 more they’re still making an extra 600,000letthegoodtimesroll said:
The price increase strategy of making sure there will be plenty of choice in the home ends for those that only want to go to a game occasionally seems to be holding up then. Heaven forbid selling more season tickets and reducing match by match availability.Leeds_Addick said:There are 11,292 seats showing as available at the moment.
I believe that would make it over 12k sold so likely there are a thousand or so seats blocked out for hospitality or similar
IT DOESN'T MATTER WHETHER YOU HAVE 5,000 EMPTY SEATS OR 7,000 EMPTY SEATS.
REFRESHMENTS PARTICULARLY AND MERCHANDISE MAKE LITTLE IMPACT ON OUR REVENUES WHEN YOU TAKE OFF THE COST OF PROVIDING THE REFRESHMENTS AND MERCHANDISE.
Anybody running a business where it’s got an almost captive client base that’s accepted it has to pay £6.50 or whatever for a pint of beer and £55 for a polyester shirt etc and will keep coming back time again and can’t make money out of it is probably in the wrong business. I get the impression the new owners are not in the ‘wrong business’
Speechless.2 -
Ditto & transferred to apple wallet.Live_by_The_Sword said:Just got my new E season ticket arrive in email this morning0 -
Got an email to say I have a physical season ticket.Covered End said:
Ditto & transferred to apple wallet.Live_by_The_Sword said:Just got my new E season ticket arrive in email this morning5 -
Why, are the vast majority of clubs losing money in their catering and merchandising?Covered End said:
So the vast majority of all football owners are in the wrong business.letthegoodtimesroll said:Covered End said:
I've lost count of the amount of times you post this nonsense and the tens of people that explain to you why it's nonsense and then you repeat it again and again and again.letthegoodtimesroll said:
Sell 2000 extra at an average of £300 and that also is an extra £600,000 but it’s also 2,000 less tickets to sell for 23 match days each season and potentially another 2,000 in the ground buying refreshments, merchandise and getting behind the team.Crispywood said:
They will be revenue driven opposed to number driven. Even if they sell the exact same number of season tickets if they sell on them on average for £50 more they’re still making an extra 600,000letthegoodtimesroll said:
The price increase strategy of making sure there will be plenty of choice in the home ends for those that only want to go to a game occasionally seems to be holding up then. Heaven forbid selling more season tickets and reducing match by match availability.Leeds_Addick said:There are 11,292 seats showing as available at the moment.
I believe that would make it over 12k sold so likely there are a thousand or so seats blocked out for hospitality or similar
IT DOESN'T MATTER WHETHER YOU HAVE 5,000 EMPTY SEATS OR 7,000 EMPTY SEATS.
REFRESHMENTS PARTICULARLY AND MERCHANDISE MAKE LITTLE IMPACT ON OUR REVENUES WHEN YOU TAKE OFF THE COST OF PROVIDING THE REFRESHMENTS AND MERCHANDISE.
Anybody running a business where it’s got an almost captive client base that’s accepted it has to pay £6.50 or whatever for a pint of beer and £55 for a polyester shirt etc and will keep coming back time again and can’t make money out of it is probably in the wrong business. I get the impression the new owners are not in the ‘wrong business’
Speechless.1 -
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For the love of god, of course clubs generally do not lose money on catering and merchandise.
It’s just that the profit is not as significant and important as you think.
It looks to me that you’ve confused match day revenue for meaning profit from catering and merchandise.
I believe Crispywood was referring to match day revenue as the total revenue including ticket revenue.3 -
Precisely, based on the accounts from the 24/25 season.Covered End said:For the love of god, of course clubs generally do not lose money on catering and merchandise.
It’s just that the profit is not as significant and important as you think.
It looks to me that you’ve confused match day revenue for meaning profit from catering and merchandise.
I believe Crispywood was referring to match day revenue as the total revenue including ticket revenue.
8731 (season ticket sales) x£250 (average price) = 2.2M
6,524 (matchday tickets ) x£20 (average ticket) = 130k
We only made 1.8M in Commercialisation and a lot of that will be through sponsorship which isn’t directly linked to overall attendances (obviously helps but not sole factor) and we would have to pay a lot of staff companies etc to produce/ship that out as well.We want to target revenue maximising season ticket revenue not sales is the big factor0 -
The priorities on matchdays are 1) tickets, 2) tickets and 3) tickets. Hope that helps.
Everything except programmes and children’s clothes also include VAT in the price, so the club does not get £600,000 from 2,000 tickets sold at £300. It would get £500,000.
Casual visitors are more likely to buy merchandise than regulars (probably from the stall in Ransom Walk) but it’s not as significant as ticket revenue once you deduct the cost of sale.9 -
Anyone know when the bonus 50 points go on? Worked out with my family members that they haven’t gone on as yet.0
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This multi-player game of table tennis posting is starting to turn into a game of ‘Chinese whispers’ so if may, or most likely probably won’t 😉 , help if I throw this following point into the mix.
The ultimate and only goal needs to be to get to the PL and the best way to help do that is to try and fill the ground with as many home fans for each match as we can.. A pricing approach for season tickets and match tickets that results in an average 7k seats empty each match just seems self-defeating.We have momentum from the past two seasons. Building on that and keeping it going is the way to support Nathan and the team, literally, and could/will make a difference.6 -
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It’s not that simple though, is it? Price isn’t the only consideration people have - some of the midweek crowds are very poor and it’s absentee season ticket holders who pull them down, as well as Sky coverage. I’m inclined to the view that there were too many Gold games, but equally you need to aim to maximise net income to build the team and better players potentially make more difference than extra fans if there are already, say, 16,000-20,000 stadium. Equally there’s no guarantee extra revenue goes into the team in a loss-making set-up.letthegoodtimesroll said:This multi-player game of table tennis posting is starting to turn into a game of ‘Chinese whispers’ so if may, or most likely probably won’t 😉 , help if I throw this following point into the mix.
The ultimate and only goal needs to be to get to the PL and the best way to help do that is to try and fill the ground with as many home fans for each match as we can.. A pricing approach for season tickets and match tickets that results in an average 7k seats empty each match just seems self-defeating.We have momentum from the past two seasons. Building on that and keeping it going is the way to support Nathan and the team, literally, and could/will make a difference.
What we know is that there are ways to increase attendances, including price and not limited to success on the pitch. It is incremental and unless you are at capacity intervention (for example Valley Express) also works with success of the pitch, so it makes sense to adopt that approach.Ultimately, the club needs to increase its supporter base, which was also true in the Premier League and would be again, even at capacity. It is dipping its toe in that a bit, but I am not sure the level of churn internally is going to help that. The schools project it trumpeted last season was sensible, for example, but the numbers were meagre against the opportunity.7 -
It's as if complex and long standing problems don't have simplistic, instant solutions like "cut prices and we'll make the money back on beer sales" but rather need complex, multifaceted and long term solutions.Airman Brown said:
It’s not that simple though, is it? Price isn’t the only consideration people have - some of the midweek crowds are very poor and it’s absentee season ticket holders who pull them down, as well as Sky coverage. I’m inclined to the view that there were too many Gold games, but equally you need to aim to maximise net income to build the team and better players potentially make more difference than extra fans if there are already, say, 16,000-20,000 stadium. Equally there’s no guarantee extra revenue goes into the team in a loss-making set-up.letthegoodtimesroll said:This multi-player game of table tennis posting is starting to turn into a game of ‘Chinese whispers’ so if may, or most likely probably won’t 😉 , help if I throw this following point into the mix.
The ultimate and only goal needs to be to get to the PL and the best way to help do that is to try and fill the ground with as many home fans for each match as we can.. A pricing approach for season tickets and match tickets that results in an average 7k seats empty each match just seems self-defeating.We have momentum from the past two seasons. Building on that and keeping it going is the way to support Nathan and the team, literally, and could/will make a difference.
What we know is that there are ways to increase attendances, including price and not limited to success on the pitch. It is incremental and unless you are at capacity intervention (for example Valley Express) also works with success of the pitch, so it makes sense to adopt that approach.Ultimately, the club needs to increase its supporter base, which was also true in the Premier League and would be again, even at capacity. It is dipping its toe in that a bit, but I am not sure the level of churn internally is going to help that. The schools project it trumpeted last season was sensible, for example, but the numbers were meagre against the opportunity.
Who knew?4 -
letthegoodtimesroll said:This multi-player game of table tennis posting is starting to turn into a game of ‘Chinese whispers’ so if may, or most likely probably won’t 😉 , help if I throw this following point into the mix.
The ultimate and only goal needs to be to get to the PL and the best way to help do that is to try and fill the ground with as many home fans for each match as we can.. A pricing approach for season tickets and match tickets that results in an average 7k seats empty each match just seems self-defeating.We have momentum from the past two seasons. Building on that and keeping it going is the way to support Nathan and the team, literally, and could/will make a difference.
We got promoted in '86 playing away every week.
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You wouldn’t, at least most of us wouldn’t, want to recreate the adverse circumstances that bonded that team together despite no ground and few fans. I suspect 999 times out of 1000 it would also end in relegation, bankruptcy and/or oblivion if you even tried.ElfsborgAddick said:letthegoodtimesroll said:This multi-player game of table tennis posting is starting to turn into a game of ‘Chinese whispers’ so if may, or most likely probably won’t 😉 , help if I throw this following point into the mix.
The ultimate and only goal needs to be to get to the PL and the best way to help do that is to try and fill the ground with as many home fans for each match as we can.. A pricing approach for season tickets and match tickets that results in an average 7k seats empty each match just seems self-defeating.We have momentum from the past two seasons. Building on that and keeping it going is the way to support Nathan and the team, literally, and could/will make a difference.
We got promoted in '86 playing away every week.
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https://youtu.be/xCOww92r3Lc?is=e_IEog_UcIbwZxoL
