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Levy Merchandising appointed retail and e-commerce partner

Henry Irving
Henry Irving Posts: 86,576
in General Charlton

From the OS

Levy Merchandising appointed retail and e-commerce partner

Charlton Athletic are pleased to announce the appointment of Levy Merchandising as the club's exclusive retail and e-commerce partner.

The partnership formalises Levy Merchandising's role in supporting and developing the club's retail operation, having already worked closely with Charlton on the launch of the club's new online shop in June.

Levy Merchandising will continue to work alongside the club's retail and licensing department, supporting all areas of retail activity including e-commerce, the ongoing optimisation of the Valley Superstore, customer service, warehousing and fulfilment, marketing, and the development of exclusive fanwear and lifestyle ranges.

A key early milestone in the partnership was the successful launch of Charlton's new e-commerce platform, which went live at the end of June. The enhanced online store delivers a smoother, more intuitive shopping experience for supporters, with improved functionality, better stock visibility and a bespoke shirt personalisation tool that allows fans to customise their kits more easily than ever before.

The new platform provides a strong foundation ahead of a busy summer of product launches and will support the club's ambitions to further enhance the retail experience for supporters both online and in-store.

Charlton Athletic's Head of Retail and Licensing Hannah Darnbrough said: "It has been a pleasure working with Levy Merchandising to develop a much-improved retail platform. Our focus throughout this project has been to create a retail experience that reflects the needs of our fans while also supporting the club's long-term commercial ambitions.

"The enhancements introduced through this partnership will provide a smoother, more enjoyable experience for supporters and establish a strong platform for future growth across our retail operation."

Chief Executive Officer of Levy Merchandising Vinny Clark added: "We’re delighted to join the Charlton Athletic family and support their next evolution in retail and e-commerce. We love to work with clubs steeped in history and heritage, and we’re confident that this collaboration will deliver a much-elevated experience for fans of all ages - delivering exciting new product ranges and new ways for fans to connect with the club.

From the interweb

Levy Merchandising is the dedicated retail and e-commerce division of Levy UK + Ireland, which operates as a subsidiary of the global foodservice and support services firm Compass Group. The ownership group of Compass Group is publicly traded on the London Stock Exchange and major international markets.The merchandising division manages the retail operations, sportswear design, and e-commerce platforms for various sports teams and organizations. Its notable clients and partners include Wolverhampton Wanderers FC (Wolves), Team GB, and Formula E.

Comments

  • Henry Irving
    Henry Irving Posts: 86,576
    IIRC correctly Compass own Gather and Gather, our previous hospitality outsourced provider but as we were unhappy with G&G we now work directly with Compass on catering and hospitality.  Correct me if I'm wrong.
  • CaptainRobbo
    CaptainRobbo Posts: 2,348
    Henry Irving said:
    IIRC correctly Compass own Gather and Gather, our previous hospitality outsourced provider but as we were unhappy with G&G we now work directly with Compass on catering and hospitality.  Correct me if I'm wrong.
    When are you ever wrong Henry? 😉
  • Henry Irving
    Henry Irving Posts: 86,576
    CaptainRobbo said:
    Henry Irving said:
    IIRC correctly Compass own Gather and Gather, our previous hospitality outsourced provider but as we were unhappy with G&G we now work directly with Compass on catering and hospitality.  Correct me if I'm wrong.
    When are you ever wrong Henry? 😉
    There was a time in 1994 but most people missed it. ;)
  • cafc999
    cafc999 Posts: 5,033
    Does that mean it's been outsourced again?
  • shine166
    shine166 Posts: 14,490
    cafc999 said:
    Does that mean it's been outsourced again?
    Unless levy merchandising is owned by the club, then yes.
  • Henry Irving
    Henry Irving Posts: 86,576
    cafc999 said:
    Does that mean it's been outsourced again?
    Not sure but I think not.  Seems like they're helping us but we still control it.

    If I bump into Chris Samson on Friday I'll ask him.
  • Rothko
    Rothko Posts: 19,366
    Big outs for them reskinning a Shopify template
  • Henry Irving
    Henry Irving Posts: 86,576
    Rothko said:
    Big outs for them reskinning a Shopify template
    Not really up, or is it down, with such youth talk so I guess you mean they are getting a great deal of undeserved credit for merely copying an existing online retail format?
  • Rothko
    Rothko Posts: 19,366
    Yeah, they've done what I would expect a online retailer to do, which is use the best in class that is Shopify, and then put a skin on it. Most online stores now are just that, making out they've built some great online experience, is puffing themselves up. 
  • Crusty54
    Crusty54 Posts: 3,453
    I suspect the club will go after the guy with the stall across the road from the shop.


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  • Henry Irving
    Henry Irving Posts: 86,576
    Crusty54 said:
    I suspect the club will go after the guy with the stall across the road from the shop.

    I've often wondered why they haven't already.

    I guess they know they can't or it's too much aggro to do so.

    Nothing against the guy. He seems to know his market well.

  • Chizz
    Chizz Posts: 28,724
    Crusty54 said:
    I suspect the club will go after the guy with the stall across the road from the shop.

    What position does he play?
  • shirty5
    shirty5 Posts: 19,931
    Crusty54 said:
    I suspect the club will go after the guy with the stall across the road from the shop.

    He could teach them a trick or two when it comes to being on the ball with new stock 
  • shirty5
    shirty5 Posts: 19,931
    cafc999 said:
    Does that mean it's been outsourced again?
    Possibly but there’s no such thing as a free lunch. I doubt they are doing it for the fun of their health 
  • sam3110
    sam3110 Posts: 23,696
    shirty5 said:
    Crusty54 said:
    I suspect the club will go after the guy with the stall across the road from the shop.

    He could teach them a trick or two when it comes to being on the ball with new stock 
    Easier to source 20 scarves with "James Bree" on it than 5000 Reebok T-shirts with the club badge on them
  • CaptainRobbo
    CaptainRobbo Posts: 2,348
    sam3110 said:
    shirty5 said:
    Crusty54 said:
    I suspect the club will go after the guy with the stall across the road from the shop.

    He could teach them a trick or two when it comes to being on the ball with new stock 
    Easier to source 20 scarves with "James Bree" on it than 5000 Reebok T-shirts with the club badge on them
    Don't think he'll ever shift them 20 Roussillon  scarves he's got lumbered with.
    Got more more chance of selling them broken lawnmower engine's he got off Alfie Flowers.
  • EugenesAxe
    EugenesAxe Posts: 4,904
    CaptainRobbo said:
    sam3110 said:
    shirty5 said:
    Crusty54 said:
    I suspect the club will go after the guy with the stall across the road from the shop.

    He could teach them a trick or two when it comes to being on the ball with new stock 
    Easier to source 20 scarves with "James Bree" on it than 5000 Reebok T-shirts with the club badge on them
    Don't think he'll ever shift them 20 Roussillon  scarves he's got lumbered with.
    Got more more chance of selling them broken lawnmower engine's he got off Alfie Flowers.
    But if he does sell them I know where he can get some more, and they're exactly the same!
  • valleynick66
    valleynick66 Posts: 5,537
    ‘Exclusive’retail partner? 

    I’d be surprised if there was room for more than one!

    I wonder if they are on a share of retail 
    sales / turnover or fee based? Or more likely a combination of both. 

    Difficult task to extract huge value I think for either side. 
  • YannTheMann
    YannTheMann Posts: 1,442
    I wonder if this a reccomendation from our new head of merchandising given it appears they work/have worked with Formula E 
  • cafcfan
    cafcfan Posts: 11,388
    Henry Irving said:
    IIRC correctly Compass own Gather and Gather, our previous hospitality outsourced provider but as we were unhappy with G&G we now work directly with Compass on catering and hospitality.  Correct me if I'm wrong.
    You're nearly right. (Does that count as wrong?) Levy are doing the catering now. They are a wholly owned subsidiary of Compass. (As are G & G).

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  • Henry Irving
    Henry Irving Posts: 86,576

    YannTheMann said:
    I wonder if this a reccomendation from our new head of merchandising given it appears they work/have worked with Formula E 
    Good spot
  • Henry Irving
    Henry Irving Posts: 86,576
    edited July 14
    cafcfan said:
    Henry Irving said:
    IIRC correctly Compass own Gather and Gather, our previous hospitality outsourced provider but as we were unhappy with G&G we now work directly with Compass on catering and hospitality.  Correct me if I'm wrong.
    You're nearly right. (Does that count as wrong?) Levy are doing the catering now. They are a wholly owned subsidiary of Compass. (As are G & G).
    Thanks, close enough  ;)

    Apears Levy have various arms including catering and retail

    https://levy.co.uk/

    A Full-Spectrum Partnership

    Levy Merchandising brings an end-to-end ecosystem that spans design, sourcing, manufacturing, ecommerce, physical retail and fulfilment - making them the ideal partner to take Charlton's retail operation to the next level. Under the agreement, Levy Merchandising will support the full breadth of the Club's commercial retail activity, including online store, optimisation of the club’s physical retail store, exclusive supply of branded fanwear and lifestyle product ranges, customer service, warehousing and fulfilment plus marketing creative and execution. 

    The partnership forms part of the Club’s wider retail growth strategy, ensuring fans benefit from a modern, efficient and engaging shopping experience while supporting its long-term commercial ambitions.
  • Weegie Addick
    Weegie Addick Posts: 17,332
    It will be interesting to see how this develops.

    I hope there continues to be room for the guy with the stall as he has become part of our culture at both men’s and women’s matches. Live and let live I say. 

    I’d love to see the club’s online service live up to an experience I’ve just had with England. Ordered a t shirt yesterday and scoffed somewhat at their promise that it would be delivered in time for the semi final. What, even to my postcode? I live in rural Scotland for those who don’t know, near the Mull of Kintyre. Even when mail order promises next day delivery at a premium it almost always fails to get here on that timescale. More often than not it blanks out if I try to select the “next day” service.

    Hey presto with no fuss whatsoever the package arrived safely at lunchtime today. So it is perfectly possible. 

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