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Football related business idea

stevietwells
stevietwells Posts: 239
edited June 2010 in General Charlton
Work for a Design Agency churning out marketing material for non descript businesses. This doesn't really get the creative juices flowing!

In the pub the other day a few of us had the idea of designing football club Tees and Polos. Obviously wouldn't use club names/crests, but the colloquialisms fans use to refer to their clubs-Gooners, The Wall, etc-in an original, Paul Smith style graphic. Sort of thing you'd actually like before you noticed it referred to your team! Print them on a half decent garment and knock them out for £15-£20.

Wondered whether this might appeal to those who wouldn't wear a replica shirt (like me!) but feels most of the other stuff clubs turn out is a bit dull and naff!

Comments appreciated.

Comments

  • aliwibble
    aliwibble Posts: 26,619
    It's probably worth checking whether any of those are trademarked already as I have a vague recollection that Gooner might be.
  • RedZed333
    RedZed333 Posts: 3,103
    Tees and Polos...

    This is Charlton Life mate, got any grand-dad shirts....?
  • Vienna_Addick
    Vienna_Addick Posts: 333
    Tartan blankets and flasks. You'll make a fortune.
  • Chunes
    Chunes Posts: 17,423
    I think as soon as you put a footballing reference on a fashion garment it instantly ceases to be fashionable.
  • Swisdom
    Swisdom Posts: 14,977
    [cite]Posted By: Chunes[/cite]I think as soon as you put a footballing reference on a fashion garment it instantly ceases to be fashionable.

    I always remember s club 7 performing in some sort of footie/fashion garb and it looked really smart (though Rachel Stevens would look awesome dressed in a burka made of turd)
  • Kap10
    Kap10 Posts: 15,602
    [quote][cite]Posted By: RedZed333[/cite]Tees and Polos...

    This is Charlton Life mate, got any grand-dad shirts....?[/quote]

    or cardigans.
  • kimbo
    kimbo Posts: 3,001
    or badges
  • RedZed333
    RedZed333 Posts: 3,103
    [cite]Posted By: Swisdom[/cite]
    [cite]Posted By: Chunes[/cite]I think as soon as you put a footballing reference on a fashion garment it instantly ceases to be fashionable.

    I always remember s club 7 performing in some sort of footie/fashion garb and it looked really smart (though Rachel Stevens would look awesome dressed in a burka made of turd)
    You've just given me a brilliant idea....
  • Swisdom
    Swisdom Posts: 14,977
    [cite]Posted By: RedZed333[/cite]
    [cite]Posted By: Swisdom[/cite]
    [cite]Posted By: Chunes[/cite]I think as soon as you put a footballing reference on a fashion garment it instantly ceases to be fashionable.

    I always remember s club 7 performing in some sort of footie/fashion garb and it looked really smart (though Rachel Stevens would look awesome dressed in a burka made of turd)
    You've just given me a brilliant idea....

    Turdqa
  • RedZed333
    RedZed333 Posts: 3,103
    [cite]Posted By: Swisdom[/cite]
    [cite]Posted By: RedZed333[/cite]
    [cite]Posted By: Swisdom[/cite]
    [cite]Posted By: Chunes[/cite]I think as soon as you put a footballing reference on a fashion garment it instantly ceases to be fashionable.

    I always remember s club 7 performing in some sort of footie/fashion garb and it looked really smart (though Rachel Stevens would look awesome dressed in a burka made of turd)
    You've just given me a brilliant idea....

    Turdqa
    I was thinking more along the lines of a Burkshite....

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  • cafcdan18
    cafcdan18 Posts: 3,664
    edited June 2010
    The case of Arsenal Football Club v Reed may be relevant here. The case involved the use of the Arsenal brand, not sure if it related to the use of the word "Gunner" or "Gooner" directly (the case involved scarfs and hats sold outside Highbury) but pretty sure the facts of the case are not too dismilar from the original business idea above.

    Nice idea but certainly worth checking the exact law before any money is spent on designs/production etc.

    Edit: checked my notes and this case is more to do with the Arsenal logo (i would assume the badge) more than anything so it could easily be distinguished from using club unofficial nicknames. The case did however relate to replica shirts and tshirts.
  • Henry Irving
    Henry Irving Posts: 85,327
    when saturday comes has lots of ads for similar t shirts.

    Philosophy football do a lot as well.

    There does seem to me a market so worth looking into.

    Questions are how do you differentiate and how do you get the product to market. (see kap I know my 4 Ps)
  • stevietwells
    stevietwells Posts: 239
    CAFCDAN18

    Cheers! Have just Googled it - really useful. Copyright/IP law is a real minefield and one that's usually best navigated by those with deep pockets (aka Premiership Football Clubs!)
  • stevietwells
    stevietwells Posts: 239
    Cheers guys, have got an idea for a CAFC message/design which I'll work-up and post on here for you to savage!
  • Mortimerician
    Mortimerician Posts: 5,222
    [cite]Posted By: stevietwells[/cite]CAFCDAN18

    Cheers! Have just Googled it - really useful. Copyright/IP law is a real minefield and one that's usually best navigated by those with deep pockets (aka Premiership Football Clubs!)
    Should be easy enough to check which ones are registered trademarks.
  • FatterThanAndyReid
    FatterThanAndyReid Posts: 104
    edited June 2010
    i think one problem would be how to make them unique for each club, aside from the logo. e.g. i think it'd be a bit naff having exactly the same design for all teams playing in red & white so you'd have charlton, arsenal, united, exeter etc fans wandering around in essentially the same top just with a different word/logo.
    obviously that just makes it sound like you couldn't walk down the street without seeing someone wearing one of these hypothetical tshirts, but you get my drift!

    also, as a young person, the biggest problem i'd have with "gambling" on buying a tshirt like that (presumably off the internet) is that they generally just never fit very well and come up two sizes too big so i'd be unlikely too part with my cash.
  • bobbing along
    bobbing along Posts: 42
    [quote][cite]Posted By: Chunes[/cite]I think as soon as you put a footballing reference on a fashion garment it instantly ceases to be fashionable.[/quote]

    this
  • TEL
    TEL Posts: 10,100
    Sounds like a worthwhile exercise Steve
  • CAFCsayer
    CAFCsayer Posts: 10,253
    Something like this would never catch on unless you got a designer brand on board
  • adamtheaddick
    adamtheaddick Posts: 8,664
    Jeff banks is an addick get him in to design some gear, don't all laugh but he does a pretty decent budget range that is is matalan so might appeal to him as giving somthing back to his local community.

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  • RedZed333
    RedZed333 Posts: 3,103
    Send me some pics/design ideas and I'll open up a page or two for you so we can all have a look see...

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