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Tiered Membership Scheme Incoming?
Comments
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I can see VG losing its away ticket entry level.
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Here are my thoughts on outcome:Valley Silver - new club membership package priced £5 a month above current Valley gold membership, entitles you to £10 season ticket discount and preferential away ticket pricing above non-members including regular away supporters who arent members, minor contribution to Valley Gold coffers.
Valley Gold plus - incorporates Valley Silver membership, £15 season ticket discount and costs £10 a month more than Valley Gold, £5 a month more than Valley Silver. Away ticket preferential level above silver. Monies a bit less than those available currently under Valley Gold still disbursed by valley gold team
Valley Platinum - Valley Gold plus but with earliest away ticket preference when used with season ticket. Number of away matches means fuck all, you can literally buy your way to first wave for only £20 a month more than Valley Gold plus. £20 season ticket discount if you yay for the full year up front, money goes to valley Gold as per Valley Gold plus
in all three packages you also get incidental rights no one cares about to buy increased price stuff at less than the new extortionate price but still more than the scheme cane into force.2 -
Deleted as I confused myself1
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Wouldn’t it have made sense to announce this at the same time as the season ticket launch comms?11
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Think they've dropped the ball on this really.
Already made a change to VG (season ticket discount) without actually announcing the 'new' scheme or what VG is going forward. As at today, why should I continue with my 3x VG memberships when I have no idea what I'm buying?17 -
I can see Valley Gold slowly being eroded once they bring in this new membership scheme.shine166 said:I can see VG losing its away ticket entry level.Why would you be a member of the new thing and Valley Gold?
Interesting how this will play out on what benefits there are to it2 -
Are they basically going to gut VG? No more away ticket priority, no more ST discount. Someone mentioned on the ST thread that the income from VG doesn’t go entirely to the academy (which was my understanding). Will VG even still exist? What would be the point?shirty5 said:
I can see Valley Gold slowly being eroded once they bring in this new membership scheme.shine166 said:I can see VG losing its away ticket entry level.Why would you be a member of the new thing and Valley Gold?
Interesting how this will play out on what benefits there are to it0 -
As i said elsewhere, Valley Gold will be nationalised.
The club doesn't own VG or control it so it is being replaced by a scheme that they can own and control.
We don't need three memberships ie A ST, VG and the new one so VG will be pushed and/or radically changed to give the club full control.7 -
Was invited to a consultation back at the start of February and was unsure then how they would get this to be announced in line with the Season ticket launchse9addick said:Wouldn’t it have made sense to announce this at the same time as the season ticket launch comms?
Which then makes no sense why they have taken the season ticket discount from Valley Gold members, but that’s there call even though they were advised not to3 -
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Valley Gold is not run by the club
because legally it’s a lottery and therefore can’t be operated by the club
Therefore the club can’t stop it running they can however refuse to give the previous agreed benefits like priority to tickets and discount on season tickets
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shine166 said:I can see VG losing its away ticket entry level.
Then it becomes pointless. What are you actually getting back then?0 -
Unfortunately the discounts, prizes & other benefits have to be paid for somehow.
Would expect that the Academy actually don’t receive as much money from VG as we think4 -
Not a Charlton problem necessarily but I’m sure I’m not alone. We generally go as a three or four to away games, one of the group is my six-year old. I find it ridiculous sometimes that a child ticket is classed as one of the two when there’s a two ticket limit. We end up sitting separately a lot of the time.
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Prize money, if you are lucky.The Red Robin said:shine166 said:I can see VG losing its away ticket entry level.
Then it becomes pointless. What are you actually getting back then?
Free entry to home under 21 matches at Princes Park, The Valley & access to u21 matches at Sparrows Lane.
10% discount in club shop.
Numerous emails begging for you to purchase Jackpot tickets.
Until yesterday £15 discount on a season ticket.
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I guess I'm not the only one who signs up for CharltonTV but doesn't really use it... buys more replica shirts than me and the boy really need... buys programmes despite the text being smaller than I can actually read (not a dig, just an example of unnecessary expenditure on my part).
I spend on those things because I feel I get decent value from the net cost of ST and VG across the year. The fans bar being free entry gives me more value to the matchday ticket. So I'm happy to buy that extra stuff I don’t need.
All these things, which may seem separate from one another, are entirely connected.
Across the fanbase, none of our internal 'barometers' on our net spend, even if subconscious, will be going away. But it's a blind spot the club seem to have.4 -
And who is in it for the prizes.sammy391 said:Unfortunately the discounts, prizes & other benefits have to be paid for somehow.
Would expect that the Academy actually don’t receive as much money from VG as we think
If it was all about the pizes why not increase the cost of the membership?
Most people join VG for away ticket, no one joins it today for any other reason5 -
I'm never going to buy a jackpot ticket again. I purchased tickets online for the first time ever the other day and I have been inundated with emails from Raffall ever since to buy more.clive said:
Prize money, if you are lucky.The Red Robin said:shine166 said:I can see VG losing its away ticket entry level.
Then it becomes pointless. What are you actually getting back then?
Free entry to home under 21 matches at Princes Park, The Valley & access to u21 matches at Sparrows Lane.
10% discount in club shop.
Numerous emails begging for you to purchase Jackpot tickets.
Until yesterday £15 discount on a season ticket.
Bring back the days of buying them as you went through the turnstiles.2 -
My VG membership was up for renewal in 2 weeks so today was cancelled until we have a update on its future relevance (i also only care about the away tickets).
It's very easy to get out of the habit of attending games. Last season I did 10 or so, 3 of us at each game. 3 shirts for me and 3 kits for the boy.
This season I've been twice and due to the kids sizing order fk up, we've not had a single shirt between us.2 -
Granted- but even taking the prizes out of it, the discount in club shop and on season tickets means that a lot of the money brought in is having to cover other things other than the academy.JohnnyH2 said:
And who is in it for the prizes.sammy391 said:Unfortunately the discounts, prizes & other benefits have to be paid for somehow.
Would expect that the Academy actually don’t receive as much money from VG as we think
If it was all about the pizes why not increase the cost of the membership?
Most people join VG for away ticket, no one joins it today for any other reason
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I did the same a few months ago - bought some jackpot tickets for a match and was quite willing to buy occasional tickets, whenever the moment took me in the future. Or so I thought. Took ages for the marketing messages to stop. Never again!superclive98 said:
I'm never going to buy a jackpot ticket again. I purchased tickets online for the first time ever the other day and I have been inundated with emails from Raffall ever since to buy more.clive said:
Prize money, if you are lucky.The Red Robin said:shine166 said:I can see VG losing its away ticket entry level.
Then it becomes pointless. What are you actually getting back then?
Free entry to home under 21 matches at Princes Park, The Valley & access to u21 matches at Sparrows Lane.
10% discount in club shop.
Numerous emails begging for you to purchase Jackpot tickets.
Until yesterday £15 discount on a season ticket.
Bring back the days of buying them as you went through the turnstiles.
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They can fuck right off if they try something like this. People can either put in the miles or stop fucking whining about not getting away tickets they want.Alwaysneil said:Here are my thoughts on outcome:Valley Silver - new club membership package priced £5 a month above current Valley gold membership, entitles you to £10 season ticket discount and preferential away ticket pricing above non-members including regular away supporters who arent members, minor contribution to Valley Gold coffers.
Valley Gold plus - incorporates Valley Silver membership, £15 season ticket discount and costs £10 a month more than Valley Gold, £5 a month more than Valley Silver. Away ticket preferential level above silver. Monies a bit less than those available currently under Valley Gold still disbursed by valley gold team
Valley Platinum - Valley Gold plus but with earliest away ticket preference when used with season ticket. Number of away matches means fuck all, you can literally buy your way to first wave for only £20 a month more than Valley Gold plus. £20 season ticket discount if you yay for the full year up front, money goes to valley Gold as per Valley Gold plus
in all three packages you also get incidental rights no one cares about to buy increased price stuff at less than the new extortionate price but still more than the scheme cane into force.5 -
Gut feel only but I suspect a number (minority) of VG subscribers don’t have a ST so no ‘loss’ of £15 and a far larger number (majority) never buy from the club shop / use the discount.sammy391 said:
Granted- but even taking the prizes out of it, the discount in club shop and on season tickets means that a lot of the money brought in is having to cover other things other than the academy.JohnnyH2 said:
And who is in it for the prizes.sammy391 said:Unfortunately the discounts, prizes & other benefits have to be paid for somehow.
Would expect that the Academy actually don’t receive as much money from VG as we think
If it was all about the pizes why not increase the cost of the membership?
Most people join VG for away ticket, no one joins it today for any other reasonI don’t think there is a material cost to the club on these elements.3 -
I always understood that 50% of your monthly £10 VG contribution went to the Academy and the other 50% went into the prize fund to pay the winners in the monthly prize draw !
It didn't disappear into a "Black Hole"4 -
Nobody knows as I not aware on the accounts have been published.CombeMartin said:I always understood that 50% of your monthly £10 VG contribution went to the Academy and the other 50% went into the prize fund to pay the winners in the monthly prize draw !
It didn't disappear into a "Black Hole"
What we do know is prizes are paid out, contributions are made to the Academy. What we don't know is how much has been paid in and how much is used to run the scheme (employment costs)3 -
The club would no doubt like to ditch Valley Gold because it doesn’t see why half (?) the income should be paid out in prizes/staffing and would like full control to ratchet more money out of people for things they already buy. It’s inefficient in the terms it’s understood by the board, so they will attempt to squeeze it. But there may be unexpected outcomes if they do.3
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This was the case, unsure if it has changed or can be changed.CombeMartin said:I always understood that 50% of your monthly £10 VG contribution went to the Academy and the other 50% went into the prize fund to pay the winners in the monthly prize draw !
It didn't disappear into a "Black Hole"0 -
I am confused. As I understand it, the subscription goes to fund the academy.
If I want to enter the VG matchday draw, I have to buy a separate ticket. I receive an email from the Club prompting me to do this before each home game.0 -
There’s a prize draw for all members each home game (and daily over Christmas I believe). No additional purchase required for that.Valley Ant said:I am confused. As I understand it, the subscription goes to fund the academy.
If I want to enter the VG matchday draw, I have to buy a separate ticket. I receive an email from the Club prompting me to do this before each home game.2 -
I get two season tickets, subscribe annually to Charlton TV in order to watch matches from abroad every single match I don’t attend at £10 a pop.
I have no illusions that the authorities at the club regard me with contempt, seeing ‘the fans’ as ballast.
My relationship with my local club is a personal enduring one, that survives regimes and the sneering attitude of the decision makers and other staffers I sometimes encounter.
I contribute a lot and always have done, not as much as @bobmunro probably does, but as much as many other anonymous fans like me contribute.
However I agree with Airman, going after a supporter like me to squeeze even more from my annually diminishing income is a poor approach.Those employed by the club would be better served going the hard miles to get new ‘ordinary’ support rather than going after me, but I think the hard miles are not as attractive a gain for those with limited ambitions compared to hiking prices, messing about at the margins, acquiring ‘sponsorship’ and trying to sell what I believe is laughingly called ‘hospitality’.
The bedrock of fans are people like me, but we should not simply be there to be exploited.
One specific is the ‘sell’ that season ticket holders can get into live U21 games. That is not allowed at Sparrows Lane. OK, reasons and all that, so if season ticket holders are prevented from watching live U21 games, then in my view the streaming from Sparrows Lane should be free for everybody on YouTube. We play Cardiff City away at U21 level tomorrow, and previously you could always watch that particular away match free on YouTube.
So there you have it, my complaining post but with a positive suggestion at the end.9
