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ITV to screen in - game ad breaks
Comments
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"Growth for growths sake is the ideology of cancer"EastTerrace said:
Greed is everywhere in society, not content with making a tidy profit, investors demand more.cantersaddick said:The latest step in the race to the bottom enshitification of everything in our society.
Pure rent seeking by corporations, no value added just ways to extract more money.5 -
No, they are too busy heading up ITV Sports nowadays.golfaddick said:
When I watch anything with ads I usually pause the programme at the start for 10-15 mins whilst I get myself a brew/chocolate/ take a crap and then restart it. Then when it comes to the ads I just fast forward through them.Swisdom said:
"If the Six Nations experiment is a success ," how do they quantify that? of course it will be a success to them
I detest adverts with a passion. I hardly watch Amazon Prime TV now because of the adverts. I hardly watch live tv because of the adverts, and i watch on catch-up (but even they now have ads you can't skip).
This trial will only go one way from here
Are PG still using monkeys in their ads ??1 -
A good reason why the BBC shouldn't be defunded is that it keeps consumer expectations high and sets standards for other networks.
Cutting away from the actual action during a game is a terrible experience for viewers. Many countries have split screen ads whilst sport is in-play which is slightly better but still a bit crap.7 -
American sports are designed around advertising. Real sports aren't.sam3110 said:If you're accustomed to watching American sports like I am then it won't bother you that much.
Nearly all football fans sit in a sponsored stadium and stare at ad boards for 90 mins every game anyway, the main difference is on TV you can see the ads on the shirts and shorts better!12 -
Oh well. I'm going to be recording the rugby on ITV and ensuring I don't watch one of the bloody adverts. Which means a late night tonight...0
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Just saw it. Split screen….live match on half, advert on the other half.1
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I Turned it over as soon as that came on but unfortunately I was then confronted with Neville Neville on dragons den0
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First ad claiming nothing can get you closer to the action than some phone, while minimising the action so we’re further away.
Genius of the first order.
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I was watching something on itv the other day and ahalf page ad came up for something on itv later that evening.
Really fucking annoying because it was an important part of the program i was watching
Do it properly and people won't notice if it's brief but if people start missing goals or key moments in games then there will be tvs getting smashed0 -
Not a bad idea, but if you are watching an England World Cup match you might hear neighbours celebrate a goal before you see it.golfaddick said:
When I watch anything with ads I usually pause the programme at the start for 10-15 mins whilst I get myself a brew/chocolate/ take a crap and then restart it. Then when it comes to the ads I just fast forward through them.Swisdom said:
"If the Six Nations experiment is a success ," how do they quantify that? of course it will be a success to them
I detest adverts with a passion. I hardly watch Amazon Prime TV now because of the adverts. I hardly watch live tv because of the adverts, and i watch on catch-up (but even they now have ads you can't skip).
This trial will only go one way from here
Are PG still using monkeys in their ads ??
You hum it son, I'll play it.0 -
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It's shocking, hope it doesn't catch on.SuedeAdidas said:Just saw it. Split screen….live match on half, advert on the other half.0 -
Was it Everton Liverpool years ago in a cup game where ITV went to a ad break during extra time and missed something important? Or am I imagining it3
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Terrestrial TV does not make big returns for what business needs / expects.EastTerrace said:
Greed is everywhere in society, not content with making a tidy profit, investors demand more.cantersaddick said:The latest step in the race to the bottom enshitification of everything in our society.
Pure rent seeking by corporations, no value added just ways to extract more money.As I understand advertising revenue has slipped with the advent of streaming and social media.It’s inevitable they need to try and hook in advertisers with a new offering.ITV remains free to air so it’s hard to complain too much when they compete with subscription services.Economic reality more than ‘greed’.1 -
Didn’t they miss a goal during an England game?BigRedEvil said:Was it Everton Liverpool years ago in a cup game where ITV went to a ad break during extra time and missed something important? Or am I imagining it2 -
Gerrard World Cup goal I think.Weegie Addick said:
Didn’t they miss a goal during an England game?BigRedEvil said:Was it Everton Liverpool years ago in a cup game where ITV went to a ad break during extra time and missed something important? Or am I imagining it1 -
100% was an England WC goal. Twats.0
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No, this happened - went to an advert break in error & missed an Everton goal by Dan Gosling I recallBigRedEvil said:Was it Everton Liverpool years ago in a cup game where ITV went to a ad break during extra time and missed something important? Or am I imagining it1 -
Yeah, we were at a big bbq party round a friends. It was only the relatively new HD broadcast that had the issue. Suddenly the football went off air then 20 seconds later everyone watching on a ‘normal’ tv in the other rooms started cheering.SuedeAdidas said:100% was an England WC goal. Twats.The footage came back and Gerrard was being congratulated by the team.0 -
I got a score of 3609 on today's Chronophoto: 06/02/2026Round 1: 924Round 2: 196Round 3: 640Round 4: 1000✅Round 5: 8490
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Actually thought it was going to be worse....one in each half when there was a scrum.SuedeAdidas said:Just saw it. Split screen….live match on half, advert on the other half.1 -
Yes, the game went to extra time, in the middle a scheduled advert came on, went back and there was a pile of Everton players celebrating.NorthStandUltra said:
No, this happened - went to an advert break in error & missed an Everton goal by Dan Gosling I recallBigRedEvil said:Was it Everton Liverpool years ago in a cup game where ITV went to a ad break during extra time and missed something important? Or am I imagining it0 -
Yes, but now they’re dating Keira Knightleygolfaddick said:
When I watch anything with ads I usually pause the programme at the start for 10-15 mins whilst I get myself a brew/chocolate/ take a crap and then restart it. Then when it comes to the ads I just fast forward through them.Swisdom said:
"If the Six Nations experiment is a success ," how do they quantify that? of course it will be a success to them
I detest adverts with a passion. I hardly watch Amazon Prime TV now because of the adverts. I hardly watch live tv because of the adverts, and i watch on catch-up (but even they now have ads you can't skip).
This trial will only go one way from here
Are PG still using monkeys in their ads ??0 -
First time I played it.guinnessaddick said:I got a score of 3609 on today's Chronophoto: 06/02/2026Round 1: 924Round 2: 196Round 3: 640Round 4: 1000✅Round 5: 849
Scored 3577 it's addictive isn't it.0 -
BigRedEvil said:Was it Everton Liverpool years ago in a cup game where ITV went to a ad break during extra time and missed something important? Or am I imagining it
https://www.theguardian.com/football/2009/feb/05/itv-fa-cup-coverage
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Having more ads on TV will encourage people to go to the game and see it for real without the ads!
So it's a good thing because that's what we all want isn't it?
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and players and officialsEastTerrace said:
Greed is everywhere in society, not content with making a tidy profit, investors demand more.cantersaddick said:The latest step in the race to the bottom enshitification of everything in our society.
Pure rent seeking by corporations, no value added just ways to extract more money.0 -
The ad revenue the broadcasters make keeps sports viable for free to air broadcast. As the streaming services have far deeper pockets than itv, the access to sport for free on tv will keep reducing. Whilst it might be a little inconvenient, its far better than having the six nations on Premier sport!1
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Don't you mean, "who cares anyway?"stevexreeve said:Having more ads on TV will encourage people to go to the game and see it for real without the ads!
So it's a good thing because that's what we all want isn't it?0 -
Swisdom said:
"If the Six Nations experiment is a success ," how do they quantify that? of course it will be a success to them
I detest adverts with a passion. I hardly watch Amazon Prime TV now because of the adverts. I hardly watch live tv because of the adverts, and i watch on catch-up (but even they now have ads you can't skip).
This trial will only go one way from here
This:
I enjoy Dramas and I have gone back to Recording the 2 hours dramas on the commercial stations so I can fast forward through the 20 minutes of adverts.
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