Vernon Kay's BBC Radio 2 show has 6.9 million listeners, according to new audience figures - 1.3 million fewer than predecessor Ken Bruce pulled in before he left the mid-morning slot. https://www.bbc.co.uk/news/entertainment-arts-67220290
Wish they would focus on keeping BBC 4. One of the best channels there is even after they have cut loads of new content and just put on old shows. For example tonight 2 really good old dramas on there from 10pm.
New audiences? Not just clinging on to old ones then? Strikes me a a lazy and cheap option as opposed to promoting genuinely new music. It may way meet the entertain element of their remit, but it's hard to see how this educates or informs as I'd fully expect any potential listeners to already be well educated, informed and served for this type of music.
Comments
Tried to up grade Popmaster & made it far far worse.
Too complicated & quite tough.
https://www.bbc.co.uk/news/entertainment-arts-67220290
The BBC has announced plans to launch a new Radio 2 spin-off station focusing on music from the 1950s, 60s and 70s.
It is one of four new radio stations the corporation intends to launch on DAB and online via BBC Sounds in an effort to attract new audiences.
Radio 1 will get a new sister station targeted at young listeners, which will play music from the last two decades.
The BBC said the stations would give people "more choice and value from the licence fee".
https://www.bbc.co.uk/news/entertainment-arts-68226389
Johnnie has had a very colourful career - one of the best imo.
https://www.mirror.co.uk/3am/celebrity-news/radio-legend-johnnie-walkers-tragic-33972666