County cricket has been rejuvenated by the advent of t20 and its associated silly names.
Not sure it's the names that have rejuvenated interest - people still refer to the teams by their county rather than the silly cartoon name affixed to the end (I.e I would say I was going to watch "Kent" rather than the "Spitfires")
County cricket has been rejuvenated by the advent of t20 and its associated silly names.
Not sure it's the names that have rejuvenated interest - people still refer to the teams by their county rather than the silly cartoon name affixed to the end (I.e I would say I was going to watch "Kent" rather than the "Spitfires")
Sure, I meant the whole rebranding via coloured kits, nicknames, music etc.
One of the many reasons I dislike all these foreign owners buying up all our clubs. They have absolutely no idea of the tradition behind the clubs and treat them just like any other business. Yes, I realise it is a business to an extent, but a football club is so much more.
Never seen anyone sporting a Sony tattoo and declaring his love for the company til he dies and telling stories of how his dear old dad "took him down to the old factory when he was a nipper".
Another reason I hate the money obsession that goes with our beautiful game..................
In fairness to the Hull City owner when talking about the new name being shorter that was in reference to the dropping of "Association Football Club" from the name.
County cricket has been rejuvenated by the advent of t20 and its associated silly names.
T20 rejuvenated County cricket. It had nothing to do with the names.
I was at Surrey v Kent at a sold out Oval, a couple of weeks ago & I would suggest that between 50% - 75% of the attendees, couldn't tell you both teams "nick names".
In fact, I'd say that by the end, at least 10%, couldn't even tell you their own name :-)
County cricket has been rejuvenated by the advent of t20 and its associated silly names.
T20 rejuvenated County cricket. It had nothing to do with the names.
I was at Surrey v Kent at a sold out Oval, a couple of weeks ago & I would suggest that between 50% - 75% of the attendees, couldn't tell you both teams "nick names".
In fact, I'd say that by the end, at least 10%, couldn't even tell you their own name :-)
As a Middlesex fan I went to go and watch the Crusaders, and when they ran out they had become the Panthers.
County cricket has been rejuvenated by the advent of t20 and its associated silly names.
T20 rejuvenated County cricket. It had nothing to do with the names.
I was at Surrey v Kent at a sold out Oval, a couple of weeks ago & I would suggest that between 50% - 75% of the attendees, couldn't tell you both teams "nick names".
In fact, I'd say that by the end, at least 10%, couldn't even tell you their own name :-)
As a Middlesex fan I went to go and watch the Crusaders, and when they ran out they had become the Panthers.
Quite. I'm a cricket fan, but I couldn't tell you most of the counties "names" & I'd certainly never, ever refer to the teams by those names.
The use of nicknames in cricket started before T20.
The worst offenders though are Rugby League teams.
It's the Americanisation of sport. Music, cheerleaders and nicknames make it more exciting for the spectator and will therefore bring numbers in. I think it's fine for rugby league and t20 because they both had dwindling attendances and had to rebrand the sport to appeal to a different market, but I like to think there is enough passion in football to do without the pom poms and confetti.
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The use of nicknames in cricket started before T20.
The worst offenders though are Rugby League teams.
It's the Americanisation of sport. Music, cheerleaders and nicknames make it more exciting for the spectator and will therefore bring numbers in. I think it's fine for rugby league and t20 because they both had dwindling attendances and had to rebrand the sport to appeal to a different market, but I like to think there is enough passion in football to do without the pom poms and confetti.
Football does need to appeal to a different market and is. It will become irrelevant when they are relegated but if Americans are choosing a random team to support with the new NBC coverage they could well be drawn to the Hull Tigers and buy merchandise. Especially by Cincinati Bengals fans.
I dont see how any history has been lost when they still belong to the city of Hull and play at the same stadium (which is named after a brand I believe).
If Athletic was replaced from our name it wouldn't take anything away from the club fighting to get back to the valley. It is nothing like an American franchise.
The use of nicknames in cricket started before T20.
The worst offenders though are Rugby League teams.
It's the Americanisation of sport. Music, cheerleaders and nicknames make it more exciting for the spectator and will therefore bring numbers in. I think it's fine for rugby league and t20 because they both had dwindling attendances and had to rebrand the sport to appeal to a different market, but I like to think there is enough passion in football to do without the pom poms and confetti.
Football does need to appeal to a different market and is. It will become irrelevant when they are relegated but if Americans are choosing a random team to support with the new NBC coverage they could well be drawn to the Hull Tigers and buy merchandise. Especially by Cincinati Bengals fans.
I dont see how any history has been lost when they still belong to the city of Hull and play at the same stadium (which is named after a brand I believe).
If Athletic was replaced from our name it wouldn't take anything away from the club fighting to get back to the valley. It is nothing like an American franchise.
but what about the Cardiff scenario history was certainly lost there, if this is going to be seen as acceptable and normal then what's the next step? Teams up and leaving like the dons?
I think it's sad that they care so much about a foreign market and so little about the fans who grew up watching them every week, I understand it's a business but it just doesn't sit well with me
but what about the Cardiff scenario history was certainly lost there, if this is going to be seen as acceptable and normal then what's the next step? Teams up and leaving like the dons?
I think it's sad that they care so much about a foreign market and so little about the fans who grew up watching them every week, I understand it's a business but it just doesn't sit well with me
Cardiff scenario is slightly different as I can't see the benefit in changing the kit to red, I find it very hard to believe that the red does mean anything to Malaysians. Ultimately though Leeds changed from blue & yellow to white a while ago and I don't think anyone would think of them as a different team as time has passed. It is still the same club.
Moving the team is the step which becomes too far for me. If we played in blue or whatever, changed to the Charlton Addicks it would still be the same club as we would be at the Valley (not saying I'd like that to happen ofc). If we moved to Kent or something then the history would be gone and I'd see it as a different club.
The use of nicknames in cricket started before T20.
The worst offenders though are Rugby League teams.
It's the Americanisation of sport. Music, cheerleaders and nicknames make it more exciting for the spectator and will therefore bring numbers in. I think it's fine for rugby league and t20 because they both had dwindling attendances and had to rebrand the sport to appeal to a different market, but I like to think there is enough passion in football to do without the pom poms and confetti.
Football does need to appeal to a different market and is. It will become irrelevant when they are relegated but if Americans are choosing a random team to support with the new NBC coverage they could well be drawn to the Hull Tigers and buy merchandise. Especially by Cincinati Bengals fans.
I dont see how any history has been lost when they still belong to the city of Hull and play at the same stadium (which is named after a brand I believe).
If Athletic was replaced from our name it wouldn't take anything away from the club fighting to get back to the valley. It is nothing like an American franchise.
I may be wrong here but the Americans & Canadians who are in to soccer, actually put a lot of value on tradition & there is a lot of copying of European trends both on & especially off the pitch amongst the fans - so if it is a US market they are after I am not sure who in this market the name change is supposed to appeal to - after all in MLS there is Toronto FC, DC United & even Sporting Kansas City
Somebody above referred to marketing crap. I'd call it crap marketing. Marketing, when carried out properly, is the process of matching what customers want/need with what the firm can provide/offer, in a way which maximises long term profit. I totally fail to see how making Cardiff play in red will in any way persuade a single person to pay to watch the club more than they otherwise would. Similarly, it may possibly be that "Hull Tigers" might appeal to Americans. Fine. How much money is that going to bring Hull? On the other hand, if they get relegated and fall on hard times, the danger is that fan disillusionment has been made worse by the crass name change, and more fans could be lost as a result of the name change when times become hard, as they have lost their affinity with the club.
I was reading up on football marketing case studies last night. There was a Man U case study that said that they have realised that it pays to focus primarily on 'core fans'. That is loyal fans to you and I. People who go there week in and week out. So don't alienate the core fans in Hull, in vain pursuit of a few Americans.
Somebody above referred to marketing crap. I'd call it crap marketing. Marketing, when carried out properly, is the process of matching what customers want/need with what the firm can provide/offer, in a way which maximises long term profit. I totally fail to see how making Cardiff play in red will in any way persuade a single person to pay to watch the club more than they otherwise would. Similarly, it may possibly be that "Hull Tigers" might appeal to Americans. Fine. How much money is that going to bring Hull? On the other hand, if they get relegated and fall on hard times, the danger is that fan disillusionment has been made worse by the crass name change, and more fans could be lost as a result of the name change when times become hard, as they have lost their affinity with the club.
I was reading up on football marketing case studies last night. There was a Man U case study that said that they have realised that it pays to focus primarily on 'core fans'. That is loyal fans to you and I. People who go there week in and week out. So don't alienate the core fans in Hull, in vain pursuit of a few Americans.
Comments
For a billionaire or whatever, this guy has trouble counting letters and syllables.
Never seen anyone sporting a Sony tattoo and declaring his love for the company til he dies and telling stories of how his dear old dad "took him down to the old factory when he was a nipper".
Another reason I hate the money obsession that goes with our beautiful game..................
I was at Surrey v Kent at a sold out Oval, a couple of weeks ago & I would suggest that between 50% - 75% of the attendees, couldn't tell you both teams "nick names".
In fact, I'd say that by the end, at least 10%, couldn't even tell you their own name :-)
The worst offenders though are Rugby League teams.
I dont see how any history has been lost when they still belong to the city of Hull and play at the same stadium (which is named after a brand I believe).
If Athletic was replaced from our name it wouldn't take anything away from the club fighting to get back to the valley. It is nothing like an American franchise.
I think it's sad that they care so much about a foreign market and so little about the fans who grew up watching them every week, I understand it's a business but it just doesn't sit well with me
Moving the team is the step which becomes too far for me. If we played in blue or whatever, changed to the Charlton Addicks it would still be the same club as we would be at the Valley (not saying I'd like that to happen ofc). If we moved to Kent or something then the history would be gone and I'd see it as a different club.
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They can have all the names in the world but the on pitch success will determine their popularity.
How much is this going to cost in changing all the merchandise...
I was reading up on football marketing case studies last night. There was a Man U case study that said that they have realised that it pays to focus primarily on 'core fans'. That is loyal fans to you and I. People who go there week in and week out. So don't alienate the core fans in Hull, in vain pursuit of a few Americans.