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CAS Trust has found the 2%

Weegie Addick
Weegie Addick Posts: 16,521
in General Charlton
See latest survey results here and confirmation of who the 2% are in paragraph five: castrust.org/2016/01/castrust-january-2016-survey-results/

Thanks to all who participated.

Comments

  • RodneyCharltonTrotta
    RodneyCharltonTrotta Posts: 14,827
    The final sentence of opening paragraph is damming.
  • stonemuse
    stonemuse Posts: 34,002
    RodneyCharltonTrotta said:

    The final sentence of opening paragraph is damming.

    devastating really ... could impact on our crowd numbers for years
  • PragueAddick
    PragueAddick Posts: 22,145
    In case anyone at the club is tempted to question the validity of the survey, I would point out that it was overseen in person by somebody (@WeegieAddick ) with high level marketing experience, who has worked on award winning customer building campaigns for one of the Edinburgh clubs; and quite simply has more experience and competencies in marketing on her cv than the entire staff of CAFC put together. It is an impeccable snapshot of current customer perceptions and intentions.

    If the Club has any other market intelligence which contradicts this, and conforms to the same high professional standards, we would be interested to hear the findings. Failing that, we urge the Club to take this as accurate and to take steps to address the issues in ways that any customer focused company would do.
  • forzajuve_27
    forzajuve_27 Posts: 590
    #NameAndShame ;)
  • Weegie Addick
    Weegie Addick Posts: 16,521
    Thanks, Prague. I would be more than happy to discuss the methodology and findings in detail with the club. Katrien has my email address.

    PS I've worked with the two big Glasgow clubs as well, albeit quite a while ago now.
  • LuckyReds
    LuckyReds Posts: 5,866
    edited January 2016
    That's absolutely brilliant, well done @Weegie Addick and the rest of The Trust; it's really interesting to see that information in black and white.
    just 2% (a familiar figure?) are not protesting because they support the current ownership
    image

    Perhaps we could replace that 2% with students from the University of Greenwich from the Rotherham match onwards?
  • lancashire lad
    lancashire lad Posts: 15,626
    well done Weegie, The Trust and all of us who completed the survey
  • HantsAddick
    HantsAddick Posts: 2,423
    LuckyReds said:

    That's absolutely brilliant, well done @Weegie Addick and the rest of The Trust; it's really interesting to see that information in black and white.

    just 2% (a familiar figure?) are not protesting because they support the current ownership
    That explains it then. Dozy CEO just got the anti and pro figures mixed up.
  • ken_shabby
    ken_shabby Posts: 6,255
    forzajuve_27 said:

    #NameAndShame ;)

    Roland Duchalet and Katrien Meire ( weird question)
  • Covered End
    Covered End Posts: 52,002
    So, how is this survey going to reach the club ?
    How will we know, that this has been seen at the highest level ?
    Will we be asking for their comment ?
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  • ateamofcorygibbs
    ateamofcorygibbs Posts: 1,193
    wow
  • cafc999
    cafc999 Posts: 4,967
    edited January 2016
    But we think we know best

    And by the looks of it we do Katrein.

    You clearly don't.
  • Anna_Kissed
    Anna_Kissed Posts: 3,302
    The customers supporters have spoken.
  • stonemuse
    stonemuse Posts: 34,002
    The customers supporters plebs have spoken.

  • seth plum
    seth plum Posts: 53,448
    Great work.

    Given that Katrien last week said that negotiating with prospective buyers of the club would 'upset the fans', I would like to discover how she found that out. A survey of us?

    The trust has a better idea of where the wider fanbase stands than the club does because it has bothered to find out.

    The club on the other hand is simply brim full of knowledge provided by the grace of God.

    Hence the music in crossbars.
  • bobmunro
    bobmunro Posts: 20,843
    while just 2% (a familiar figure?) are not protesting because they support the current ownership

    If that is true - and I have absolutely no reason to doubt Weegie's findings - then, as often opined on this forum, 'beyond parody'.
  • Weegie Addick
    Weegie Addick Posts: 16,521
    Covered End said:

    So, how is this survey going to reach the club ?
    How will we know, that this has been seen at the highest level ?
    Will we be asking for their comment ?

    Just waiting to find out whether or not there was an opportunity to share them at the Fans' Forum.
  • Redskin
    Redskin Posts: 3,112
    The vast majority of fans are actively joining in with the protests...

    Really?

    That rings as true as Meire's 2%.












  • rikofold
    rikofold Posts: 4,051
    Covered End said:

    So, how is this survey going to reach the club ?
    How will we know, that this has been seen at the highest level ?
    Will we be asking for their comment ?

    I raised it at the Fans' Forum last night. I'll talk to Heather about how we best share this with the club's managers - probably Lisa Squires and Katrien Meire I would think.
  • NornIrishAddick
    NornIrishAddick Posts: 9,623
    Interesting how many of the questions ended up "So you have no plans...?"
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  • T_C_E
    T_C_E Posts: 16,419
    seth plum said:

    Great work.

    Given that Katrien last week said that negotiating with prospective buyers of the club would 'upset the fans'

    I understand that Katrien has to make decisions the customers won't like and personally I'll be fecking distraught at the thought of someone taking over from our genial hosts. But I'll come round eventually Katrien, so feel free to chat away.
  • Davo55
    Davo55 Posts: 7,836
    @Weegie Addick @rikofold

    Great work. I'm sure you're on this already but I suspect that this would also be a newsworthy item for the local and national press/media that have been focusing on CAFC recently. If KM is her usual reluctant self to engage with you about it, a few journalists asking the questions would put her on the spot again.
  • Stig
    Stig Posts: 29,024
    They are the 2%
  • stonemuse
    stonemuse Posts: 34,002
    Good one Stig
  • Covered End
    Covered End Posts: 52,002
    rikofold said:

    Covered End said:

    So, how is this survey going to reach the club ?
    How will we know, that this has been seen at the highest level ?
    Will we be asking for their comment ?

    I raised it at the Fans' Forum last night. I'll talk to Heather about how we best share this with the club's managers - probably Lisa Squires and Katrien Meire I would think.
    I've seen that now thanks. I got a little distracted at that point, but IIRC she didn't really respond or show any concern. Is this correct ? You're going to lose more than 50% of your customers and you have no response ?
  • cantersaddick
    cantersaddick Posts: 16,915
    edited January 2016
    PragueAddick said:

    In case anyone at the club is tempted to question the validity of the survey, I would point out that it was overseen in person by somebody (@WeegieAddick ) with high level marketing experience, who has worked on award winning customer building campaigns for one of the Edinburgh clubs; and quite simply has more experience and competencies in marketing on her cv than the entire staff of CAFC put together. It is an impeccable snapshot of current customer perceptions and intentions.

    If the Club has any other market intelligence which contradicts this, and conforms to the same high professional standards, we would be interested to hear the findings. Failing that, we urge the Club to take this as accurate and to take steps to address the issues in ways that any customer focused company would do.

    I have 100% faith in @Weegie Addick and these stats produced and will say good work!

    I work as an analyst and produce high level official policy numbers and official statistics. A large part of my job is doing Quality Assurance on stats and checking methodology behind them. So if at any point you want a fresh pair of eyes to look over/ check your methodology then I am more than happy to. Or if you need any help producing them, just give me a shout!

    Alternatively if you feel you have it under control then I am happy for you to continue.

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