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New club website next season

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  • shirty5 said:

    why all the digs at Swisdom?, we've all gotta work and earn money !

    bit like the mob digging ITRM, I happen to know a couple of lads who work there and they are CAFC through and through

    Jesus

    True, but so are the boys from Data Techniques and they have pulled out from anything that the club are involved in. The same with Axis but each to their own. If they don't think it will cost them any business, then all the best to them.

    I get that, but maybe not all businesses (especially smaller ones) can afford to be that picky about who they deal with.
    You have to look at the decision makers in these companies (usually the owners). I would guess that the owners of Axis, Data Techniques and others that have withdrawn their sponsorship etc have been long term Charlton supporters and would feel hypercritical if they were to carry on with their support the way the club is run at this present time.
    However, other Company owners who continue sponsoring (IMO) for mainly business purposes have the right to do so.
    I do believe that ITRM do have employees that are long term Charlton supporters but they are not the decision makers. I would be interested to here if they agree that they feel their company is doing the right thing by being seen to support Charlton in its present state.
    I believe that all the good work that they are doing with the Trust (and they are) is possibly being damaged by their continued sponsorship of the club in its present state.
    If you company is good enough you should be able to do business with the club without having to invest in sponsorship to gain the work.
  • back to the original point of the discussion, what the hell are they doing announcing a new website 12 months in advance? Am I completely overstating the important of a website??

    You can build a great big sodding tower at that time. If it is to provide publicity to ITRM on the basis of some form of shirt sponsoring they might be undertaking, then why not mention it when they announce the sponsorship.

    Grandiosing a website 12 months in advance is certainly unique, some would say weird.

    As for the involvement with fans on the website, good luck with that. The whole purpose of the site will be to generate as much additional income for the club as possible. It was why they signed up for this current tied in deal in the first place, and it will be the reason coming out of it that they think they can improve on the revenue generated rather than engage in another similar deal.

    Certainly not unique in fairness: http://www.qpr.co.uk/news/article/qpr-aqueduct-website-digital-partner-3021476.aspx

    There will be plenty of similar announcements from others as club's look to exit the FLI next summer.
    The FLI websites have been heavily criticised since they have come in (quite fairly so), and I for one am very happy that we'll be getting a bespoke website back as it will make our job in the comms team a lot easier.
  • alright Olly, lets agree on weird then :-)
  • back to the original point of the discussion, what the hell are they doing announcing a new website 12 months in advance? Am I completely overstating the important of a website??

    You can build a great big sodding tower at that time. If it is to provide publicity to ITRM on the basis of some form of shirt sponsoring they might be undertaking, then why not mention it when they announce the sponsorship.

    Grandiosing a website 12 months in advance is certainly unique, some would say weird.

    As for the involvement with fans on the website, good luck with that. The whole purpose of the site will be to generate as much additional income for the club as possible. It was why they signed up for this current tied in deal in the first place, and it will be the reason coming out of it that they think they can improve on the revenue generated rather than engage in another similar deal.

    It does seem strange,as you say, to be talking about this now unless there a specific factor such as ITRM being one of the three new kits sponsors (shirt back or shorts as didn't look like ITRM logo on that facebook pic).

    The purpose of the website should be to communicate and to generate income through sales of CAFC products (tickets, hospitality, shirts) and through advertising.

    It was the advertising power of the central FLI deal that lead to the switch to their dreadful site. As advertising was sold centrally and then distributed on the number of hits and page views there was a vested interest in promoting the OS and driving traffic to it.

    Nothing to stop the club replicating this with a stand alone site other than we have no commercial manager. I assume that we've outsourced the search for the new shirt sponsors too. The difficulty is that the club will have to pay a commercial manager or an agency to find those advertisers and may never get as much income as the FLI centrally.

    Our comms team are very good at the media content side and if the club can "monetise" (sic) this then they might be onto a winner but selling league 1 football to sponsors isn't as easy as they will think.

    Still waiting to hear who the new shirt sponsors are but would bet that one is a betting site (see what I did there) so at least kids wont have the logo to wear.
  • seth plum said:

    Swisdom said:

    Nug said:

    Funny how every fans group they mention these days seems to be your Target 20k group though? They must really value your contributions.


    Presumably they value the opinions of those who want to contribute.

    There's plenty of people who prefer to snipe and twist everything but not many who want to try to improve things.
    I'm fairly sure that that is what CARD and the protests (CARD or otherwise) are trying to do.

    The best way of improving things is to get the regime out.
    At the risk of being repetitive I believe all the Charlton fans are trying to improve things in their own way, certainly including dissenters and protestors as well as those who engage with this regime.
    The issue seems wrapped up in a statement Katrien said a while ago when she said the fans have to accept the owners decisions...no ifs no buts if you like.
    The whole concept of partnership, collaboration, cooperation, shared aspiration is destroyed by that single sentence.
    You can have all the websites you like, but the bottom line is Roland's way or we can simply feck off and die.
    I'm not saying that I disagree with your comment but if RD and KM do not intend to leave are you suggesting that they just give up trying to run the club at all?

    I want them to leave but there must be some benefit to us fans if they at least try to leave a club behind for the new owners to run.

    Interestingly no one seems to have mentioned the fact that, at a time when we are speculating about RD selling up and leaving, they announce plans to develop a new website that doesn't go live until the summer of 2017. That sounds like a statement of intent to me!
    It must be painful sitting on that fence all the time.
  • edited July 2016

    back to the original point of the discussion, what the hell are they doing announcing a new website 12 months in advance? Am I completely overstating the important of a website??

    You can build a great big sodding tower at that time. If it is to provide publicity to ITRM on the basis of some form of shirt sponsoring they might be undertaking, then why not mention it when they announce the sponsorship.

    Grandiosing a website 12 months in advance is certainly unique, some would say weird.

    As for the involvement with fans on the website, good luck with that. The whole purpose of the site will be to generate as much additional income for the club as possible. It was why they signed up for this current tied in deal in the first place, and it will be the reason coming out of it that they think they can improve on the revenue generated rather than engage in another similar deal.

    Certainly not unique in fairness: http://www.qpr.co.uk/news/article/qpr-aqueduct-website-digital-partner-3021476.aspx

    There will be plenty of similar announcements from others as club's look to exit the FLI next summer.
    The FLI websites have been heavily criticised since they have come in (quite fairly so), and I for one am very happy that we'll be getting a bespoke website back as it will make our job in the comms team a lot easier.
    Olly, it's not true that the site has been with FLi only since 2012. That's probably the date the current version was launched, but the handover to FLi was in November 2010 (see p11 of the programme published on November 20th, 2010).

    Matt and I resisted this handover strenuously, but given the revenue distribution rules that the League imposed it was commercially impossible to stay outside at a time when the club was strapped for cash. Basically, FLi - specifically the payments for third party internet rights - was designed to force clubs into the scheme and once you dropped below the Championship the revenue structure was heavily punitive if you resisted signing up.

    I assume the situation is different post 2017, although managing the back end of your own site is a big job, even with a specialist partner. I doubt if the Belgians will resource that properly. From experience, it's highly unlikely to be "a lot easier". It may be better.

    I think comment about the site is often confused between design and content - for example if the site is inadequate on the club's history that is down to the club, not FLi. The main issue to me is that both the Jimenez and Duchatelet regimes have been secretive by nature and do not prioritise informing and engaging with supporters. That's not the fault of the site provider, or indeed of the comms staff.
  • Weren't Barca and their tax evasion (Messi) and illegal transfer (Neymar) sponsored by UNICEF.

    It's a local business who want to expand their brand via their local team. No harm in it
  • Sponsored links:


  • Swisdom said:

    Weren't Barca and their tax evasion (Messi) and illegal transfer (Neymar) sponsored by UNICEF.

    It's a local business who want to expand their brand via their local team. No harm in it

    Well you say no harm in it.
    What would represent harm then?
  • One of the facebookers saying they'd boycott them. Not that they know who they are.

    We wanted our Charlton back - one of our sponsors is a local firm with lots of fans on their headcount.
  • OK, let me ask you another way.
    What is the point of ITRM having shirt sponsorship with the club. If you say there is no harm in it, what are the benefits?
  • The beneficiaries of the protest shirt sponsorship are Demelza House by the way.
  • edited July 2016
    seth plum said:

    OK, let me ask you another way.
    What is the point of ITRM having shirt sponsorship with the club. If you say there is no harm in it, what are the benefits?

    Potential publicity at 23 different locations in the country this season, will also be seen on the TV Highlights and Wikipedia so someone might think;

    Who are they... Oh I need someone to create a site for my Business etc.
  • seth plum said:

    OK, let me ask you another way.
    What is the point of ITRM having shirt sponsorship with the club. If you say there is no harm in it, what are the benefits?

    Potential publicity at 23 different locations in the country this season?
    If what you say is right it is nothing to do with:

    We wanted our Charlton back - one of our sponsors is a local firm with lots of fans on their headcount. as swisdom says, but an attempt by a private company to make money for themselves.
    Nothing wrong in that of course, but it might as well be Tesco's as much as ITRM who are simply a local business on the make with no evidence that they have any special connection to Charlton fans. Certainly nothing at all to do with anybody getting their Charlton back.
  • we don't actually know if ITRM are sponsors of the shirt or anything else.
  • Swisdom said:

    One of the facebookers saying they'd boycott them. Not that they know who they are.

    We wanted our Charlton back - one of our sponsors is a local firm with lots of fans on their headcount.

    what are they sponsoring?

    not the shirts

  • we don't actually know if ITRM are sponsors of the shirt or anything else.

    The OS says ITRM are sponsoring the back of the shirt as far as I can tell.
  • we don't actually know if ITRM are sponsors of the shirt or anything else.

    http://www.cafc.co.uk/news/article/2016-17/charlton-itrm-back-of-shirt-sponsor-3173155.aspx

    my hunch was right
  • Sponsored links:


  • Well, if it is on the OS then......

    NEWS | Club announce @itrmltd as new back-of-shirt sponsors --> https://t.co/VtfOdMmAQA #cafc pic.twitter.com/WlYmuSvOiD

    — Charlton Athletic FC (@CAFCofficial) July 7, 2016
  • Swisdom said:

    Nug said:

    Swisdom said:

    Nug said:

    It's the same little group assisting them with everything though isn't it. Hardly a cross section of fans. But of course apart from that little group, and you of course, they've fucked everyone else off.

    it's a cross section of fans as that's exactly who applied to be in the group.

    T20k pose questions in the form of polls on Twitter and fans respond. Surely that's getting a cross section of opinions.

    What else would you rather they do? The club appear to be receptive to sensible suggestions so why not come up with something constructive?
    What do you want to see on the website?


    By the way, this advice/guidance that your giving them. Is your company being paid for it?
    Thats between us and the club. And irrelevant.

    Swisdom said:

    Nug said:

    It's the same little group assisting them with everything though isn't it. Hardly a cross section of fans. But of course apart from that little group, and you of course, they've fucked everyone else off.

    it's a cross section of fans as that's exactly who applied to be in the group.

    That's just not true.

    Only one member of T20k is a rep of a supporters group and that is the infamously secretive East Kent group.

    Many fans applied and they were ignored because they had been critical of the regime or were members of established groups.

    None of the members of the old T20k group were invited to join.

    None of the current members had any knowledge of club development either.

    They hand picked what they hoped would be a passive, malable group so they could play lip service to customer consultation.

    The people on T20k are to be applauded for having a go but as this example shows it is not strategic at all.

    I thought everyone was invited as it was an open invite on the website - or have I got that wrong?

    Invited yes. Seth is wrong to say no one knew as it was on the OS and it was discussed at length on here.

    Incidentally, re-instating the T20k group was one of the original 4 aims of Spell it Out in Black and White that Katrien told me to my face was "inciting a riot".

    But once advertised and people asked to join, such as @Airman Brown and @Addickted2TheReds and I think but am not sure someone from CAST, at the last minute it all changed and no one who was allowed to join had any background in club or business development (which is what the group should be about not designing websites) and in dissent against the regime.
    Indeed wtf has T20k got to do with designing websites?
  • Hex said:

    seth plum said:

    Swisdom said:

    Nug said:

    Funny how every fans group they mention these days seems to be your Target 20k group though? They must really value your contributions.


    Presumably they value the opinions of those who want to contribute.

    There's plenty of people who prefer to snipe and twist everything but not many who want to try to improve things.
    I'm fairly sure that that is what CARD and the protests (CARD or otherwise) are trying to do.

    The best way of improving things is to get the regime out.
    At the risk of being repetitive I believe all the Charlton fans are trying to improve things in their own way, certainly including dissenters and protestors as well as those who engage with this regime.
    The issue seems wrapped up in a statement Katrien said a while ago when she said the fans have to accept the owners decisions...no ifs no buts if you like.
    The whole concept of partnership, collaboration, cooperation, shared aspiration is destroyed by that single sentence.
    You can have all the websites you like, but the bottom line is Roland's way or we can simply feck off and die.
    I'm not saying that I disagree with your comment but if RD and KM do not intend to leave are you suggesting that they just give up trying to run the club at all?

    I want them to leave but there must be some benefit to us fans if they at least try to leave a club behind for the new owners to run.

    Interestingly no one seems to have mentioned the fact that, at a time when we are speculating about RD selling up and leaving, they announce plans to develop a new website that doesn't go live until the summer of 2017. That sounds like a statement of intent to me!
    It must be painful sitting on that fence all the time.
    You have a point!!!!!!!
  • Bit like saying the club have kosher credentials because they're verified by the trade body 'Association of Charlton Athletic football Clubs'.

    Target20k. Any target 20k member on here who attended the last dynamic workshop they've just had?
  • Stig said:

    Swisdom said:

    Nug said:

    Swisdom said:

    Nug said:

    It's the same little group assisting them with everything though isn't it. Hardly a cross section of fans. But of course apart from that little group, and you of course, they've fucked everyone else off.

    it's a cross section of fans as that's exactly who applied to be in the group.

    T20k pose questions in the form of polls on Twitter and fans respond. Surely that's getting a cross section of opinions.

    What else would you rather they do? The club appear to be receptive to sensible suggestions so why not come up with something constructive?
    What do you want to see on the website?


    By the way, this advice/guidance that your giving them. Is your company being paid for it?
    Thats between us and the club. And irrelevant.

    Swisdom said:

    Nug said:

    It's the same little group assisting them with everything though isn't it. Hardly a cross section of fans. But of course apart from that little group, and you of course, they've fucked everyone else off.

    it's a cross section of fans as that's exactly who applied to be in the group.

    That's just not true.

    Only one member of T20k is a rep of a supporters group and that is the infamously secretive East Kent group.

    Many fans applied and they were ignored because they had been critical of the regime or were members of established groups.

    None of the members of the old T20k group were invited to join.

    None of the current members had any knowledge of club development either.

    They hand picked what they hoped would be a passive, malable group so they could play lip service to customer consultation.

    The people on T20k are to be applauded for having a go but as this example shows it is not strategic at all.

    I thought everyone was invited as it was an open invite on the website - or have I got that wrong?

    Invited yes. Seth is wrong to say no one knew as it was on the OS and it was discussed at length on here.

    Incidentally, re-instating the T20k group was one of the original 4 aims of Spell it Out in Black and White that Katrien told me to my face was "inciting a riot".

    But once advertised and people asked to join, such as @Airman Brown and @Addickted2TheReds and I think but am not sure someone from CAST, at the last minute it all changed and no one who was allowed to join had any background in club or business development (which is what the group should be about not designing websites) and in dissent against the regime.
    Indeed wtf has T20k got to do with designing websites?
    I think the real question is wtf has T20k got to do with anything in the real world? I know that they are genuine fans who honestly believe that they are doing their best for the club but as much as I hate casting aspersions of fellow Addicks, I seriously can't help but question their sanity. Here they are, calling themselves T20k at a time when the club has shed 3,000 fans in two seasons (and that after the efforts of the club to give away freebie tickets and discounting the fact that many season ticket holders are serial non-attenders). Next year attendances will plummet by even more as passive boycotting turns into active boycotting. But here they are clinging on to their 20k pipe dream. Here's the truth: we will only ever see regular attendances at The Valley of over 20,000 if we are in The Premiership. And guess what, we well never be in the Prem with the Belgians at the helm because they are absolutely hopeless. If T20k really have ambitions to be representative of the fan-base they could do it in no finer way than to stay away. Stop sucking up to Meire. Stop kidding yourselves that there is anything to be gained from this charade and get campaigning to rid the club of its cancer. That is the quickest route to 20k crowds.

    Everything you say is true but it's falling on deaf ears - unless you repeat it on Twitter. And who exactly are the 'deaf ears' ?
  • seth plum said:

    Bit like saying the club have kosher credentials because they're verified by the trade body 'Association of Charlton Athletic football Clubs'.

    Target20k. Any target 20k member on here who attended the last dynamic workshop they've just had?

    Hopefully they haven't ditched the idea of "getting the players to clap the fans after the game." I can really see that getting a few extra bums on seats this season.
  • HandG said:

    seth plum said:

    Bit like saying the club have kosher credentials because they're verified by the trade body 'Association of Charlton Athletic football Clubs'.

    Target20k. Any target 20k member on here who attended the last dynamic workshop they've just had?

    Hopefully they haven't ditched the idea of "getting the players to clap the fans after the game." I can really see that getting a few extra bums on seats this season.
    They have plans to start clapping fans in August 2017 mate
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