Charlton Athletic are offering established and new supporter groups the opportunity to officially affiliate with the club.
Supporters around the world are encouraged to set-up their own group or join a local supporters group to help the club’s fanbase grow.
Owner Thomas Sandgaard explained: “Charlton Athletic has such a large, passionate fanbase both in the UK and overseas. By setting up these groups we want to bring fans together and at the same time thank them for their support.
“Our fans are our best ambassadors and can really help us grow our fanbase by inviting friends and family to become part of the club – whether that be joining their local fan group or watching games on the new Charlton TV.
“We have some fantastic established supporters’ groups already in place and hopefully we can add some new supporters’ groups around the world to help us as we continue to grow.”
Click here for a guide on how to set up your own supporters’ group or click here to register to affiliate your supporters’ group.
Benefits for members of affiliated supporters’ groups include:
• An official certificate from Charlton Athletic confirming your affiliation
• An assigned contact at the club to provide assistance and support throughout the season
• Promotion of the fan group to fans in their area through the club database
• Fan group content shared on club social channels to help promote your group
• Access through your groups contact to home league tickets for group bookings of 20 or more people at a discounted rate
• The chance to feature within the programme for matches throughout the season
• A dedicated section on the club’s official website promoting your group
• A personalised video message from the club to your fan group
• Guided visit to the museum and a complimentary mini stadium tour during your visit – International only
• Discount for annual Charlton TV Valley Pass Live subscriptions when purchasing multiple passes (20+) – International only
• International and UK Supporters’ Club of the Year award
Comments
Edit : just seen there’s a few interacting with it already
@CharltonStudent
@BrasilCharlton
Lots of questions and a recipe for confusion with even more people claiming to lead groups in order to get to the table than we already had at the fans’ forum. It looks like half an idea that hasn’t been properly thought through - hence the probably illegal initial attempt to harvest data.
That, by the way, is what the Target 10k/40k committee did - tested such ideas out with a group of experienced fans before launching them to identify the pitfalls and iron them out.
I think there is a temptation, understandably, from within in most groups of people, to want a seat at the table. If there is a table.
If in my part of the word if we had a social group that could arrange tickets for local away games, maybe even a mini bus, organise meetings with ex players every now and then maybe the odd quiz or race night type of thing. Brilliant, I would be intrested.
Once you get "representatives" it becomes a very different animal. Even a "social group" that gets too big risks becoming overwhelming political, often at the expense of the poor sods that put the hard work in in the first place.
It's certainly true that the internet has impacted on geographical groups but the same could be said for fanzines but some still survive and thrive because they offer something people want and which isn't available elsewhere.
Personally I think Bromley has always been a coherent group with a big and active committee. That it was never just one leader has been its strength IMHO and so didn't fall when, as is inevitable, people moved on.
Bromley also never focused on travel as it is too close to the Valley to make that practical. It also benefits from being close to Greenwich and Bexley and fans have always been welcome to make the short trip to God's own borough to attend meetings. It has successful meetings because that is essentially what the group is. In business terms we stick to our core activity and we do it well. We don't organise coaches or dinners because we don't think there is any demand and i'm not sure we'd be any good at doing it.
The more recent groups that have been launched have largely NOT been based on UK geography ie Armed Forces Addicks, Proud Valiants and now Charlton Students. They join the existing special interest groups such as CASDA and the reminiscence group. I agree that these are the groups to concentrate on.
I share your doubts that other geographical groups will thrive other than those a long way from the Valley and overseas but that doesn't mean fans shouldn't try or that the club shouldn't open the door for them.
The problem with people claiming to lead dormant groups to get to the "table" already existed, as you say, but that was under the old regime and I feel that this new system might address this. I can't set up a new group, or resurrect an old one, with no members and just turn up. I have to show I have members, have regular meetings and be open to all fans and to the club, etc etc.
And I'm not sure how or if leading a group gets anyone to "the table" or what the table is. Is the Fans Forum continuing and if so it what format?
There might be conflicting groups (Paul Nottage laughably tried and failed to set up a new Bromley group when Bromley Addicks disaffiliated from the old dysfunctional and self-serving supporters club) but having some criteria to affiliate makes that less likely.
And there is no compulsion to affiliate. Certainly, Bromley Addicks heard nothing about this new scheme until last night and we're going to discuss what we'll do. We'll probably join up as we tick all the boxes already but if we don't what sanction is there?
Other groups may decide to remain independent and do their own thing as East Kent Addicks, who don't tick many of the boxes, might.
And most fans will be content to belong to no group other than their group of Charlton supporting mates or reading twitter, Facebook, Charlton Life or whatever. And why not? Everyone can support the club the way they choose.
I agree completely that this should have be discussed at a business development group like Target 40K before it went out and if so the data harvesting idea would have been picked up. But again we have to remember the club wants to grow and engage the fan base partly for commercial reasons. It wants, IMHO, to know who's out there and sell tickets, streams and other stuff to them. It also helps when trying to sell shirt or other sponsorship to say that Charlton has X,000 fans in Y number of countries.
So, in summary, i think it's a good thing. It aims to tidy up the previous mess and it will, with some work and some goodwill on both sides, increase fan engagement with the club.
there was a consultation of sorts about the FF a while back but this is different and new era.
The current ‘proposal’ wasn’t consulted on and partly for that reason doesn’t address the diversity in character of the numerous groups.
if you take City Addicks
- Free informal drinking club
- meets 1-2 time a year or more
- No travel interest, etc
- decent numbers normally oversubscribed events
- substantial social media/membership (200+)
- hard to get volunteers to help run it
- don’t need more publicity
we’ve only had one meeting in recent years pre covid due to an inability to persuade guests to come to the City due to parking etc
are the club going guarantee to address this?
Good to hear the support is spread so far and wide