Walsall Football Club's ground will become the Poundland Bescot Stadium, after a new partnership was agreed with the discount retailer.
The club had revealed its partnership with Banks's, which had held the first sponsorship of the ground since 2007, would finish at the end of this season.
West Midlands-based Poundland will also feature on the Saddlers' two-tier stand and be the shirt sponsor.
Comments
"Why aren't we sponsored by Harrods? Mumford out!"
I would rather buy something from Poundland than a copy of the sun.
as much as it’s full of strange folk, the success of Poundland and places like that say more about life in general in this country right now. As much as I wouldn’t like it at The Valley I love that tweet.
If their sponsor is Poundland then good for them. I will have more positive vibes next time I’m in Poundland Lewisham.
Their real problem for me is the nickname ‘saddlers’ because saddles are (always?) made from slaughtered animals which does not seem right if you’re a vegetarian.
Big well done to the commercial teams behind that because it will be a massive success.
Put it this way - anyone that shops / would shop in Poundland won’t be put off by it, and if anything they will spread the appeal of their brand to a wider audience.
Love it.
So Walsall could well be interpreted as a club that stands for Vegan Saddles.