Octopus Energy radio ads. It's because it's on twice every ad break and the woman's voice really grates on me. Even my boys have grown to hate it and they're only 8!
Octopus Energy radio ads. It's because it's on twice every ad break and the woman's voice really grates on me. Even my boys have grown to hate it and they're only 8!
They spend a fortune on ad space with Global radio group.
Those case studies they use are right dubious, you get about £200 to have your voice used and then everyone hates you forever.
Jaguar gone woke. Apparently going for a rebrand as they’re in between the entry level luxury car market like Audi and the high end market like Bentley and have no brand equity. They’re not even breaking even on their models at the moment. They’re pitching a new range starting at 100k in 2025 so the ad has done what they wanted it to by getting people talking about them.
They are putting their adverts out there so you remember them. Some find them annoying some are interested, but the fact that you remember them is what they are trying to achieve The fact you are moaning about them on here means others who have not seen them are made aware of them The advertiser's are winning
The objective of advertising is to build an affinity with a brand and / or product; to make you want to associate yourself with it which is more likely to make that brand or product a purchase consideration.
If you talk about the advert because it alienates you from the brand, the advertisers certainly aren’t winning.
They are putting their adverts out there so you remember them. Some find them annoying some are interested, but the fact that you remember them is what they are trying to achieve The fact you are moaning about them on here means others who have not seen them are made aware of them The advertiser's are winning
The objective of advertising is to build an affinity with a brand and / or product; to make you want to associate yourself with it which is more likely to make that brand or product a purchase consideration.
If you talk about the advert because it alienates you from the brand, the advertisers certainly aren’t winning.
The objective of advertising may be to build an affinity with a brand, but it may be at a more basic level to build awareness of a brand and / or product, in which case they may be prepared to take a few hits in order to make a wider impact. I'm sure they'll be doing plenty of market research to ensure that the pluses outweigh the minuses.
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Especially the utterly woke one with a load of weirdos in it who apparently are advertising a luxury, once British built, car.
Go woke go broke
Those case studies they use are right dubious, you get about £200 to have your voice used and then everyone hates you forever.
If you talk about the advert because it alienates you from the brand, the advertisers certainly aren’t winning.