What is Bowyer's secret?

hoof_it_up_to_benty said:

We seem to have a great team spirit and players that don't give up. We may not have the best squad but we've proved far more competitive than most expected.

How have Lee and JJ managed this?

I don’t think they really know themselves, as is often the case in sports management.
They could go to another club and the vibe be completely different and fall flat on their faces.