Attention: Please take a moment to consider our terms and conditions before posting.
‘Fill the Valley’ - repeated for Ipswich and Cambridge Utd (p17)
Comments
-
That's a bit unfair. He's got way more understanding of this subject than the rest of us put together and is simply trying to share it, so that we all have more of a fact based view of what' s possible.southamptonaddick said:
I appreciate that you used to work for the club and what you post is your opinion based on those experiences but sometimes you do come across as bitter and miserable and it seems that no matter what initiative the club come up with you could have done better.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.
Like Professor Sarah Gilbert trying to explain how vaccines work, and how she could develop the Oxford one in months ( and could have done it faster). A lot of people throw shit at her too.14 -
There was a buzz yesterday - even outside and before the game. Real engagement from supporters, players and the match day staff who also need something like this occasionally.
It was a completely different experience to the 'kids for a quid' or 'football for a fiver' days which make it feel like you've come to a school sports day.
Would suggest it should be repeated at about this time every year. Maybe a ten thousand pound draw at half time from tickets which have actually been used? Or is that illegal / impossible.1 -
I think that’s all true too. There’s a strong case for a reset with people who are already supporters, which is likely to be the bulk of people who came yesterday. But there is also an identified need to develop new, younger support, which is the benefit of the other approach.stevexreeve said:There was a buzz yesterday - even outside and before the game. Real engagement from supporters, players and the match day staff who also need something like this occasionally.
It was a completely different experience to the 'kids for a quid' or 'football for a fiver' days which make it feel like you've come to a school sports day.
Would suggest it should be repeated at about this time every year. Maybe a ten thousand pound draw at half time from tickets which have actually been used? Or is that illegal / impossible.
It’s hard in L1, but we all know the home areas will be half-empty again for Ipswich and Cambridge and it’s important not to translate that into yesterday being a failure. TS can talk about filling the ground every week but it won’t happen in L1 even if all the tickets were free all the time.13 -
I wasn't suggesting they keep doing free tickets, I was talking about relatively low season ticket prices and how having more in the stadium albeit paying a similar total can be beneficial.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.
0 -
I really couldn’t give a toss what you think of me. These are the facts, not opinion. If people want to pretend the ground was full yesterday or catering etc compensates fully for ticket revenue they are just wrong.southamptonaddick said:
I appreciate that you used to work for the club and what you post is your opinion based on those experiences but sometimes you do come across as bitter and miserable and it seems that no matter what initiative the club come up with you could have done better.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.18 -
Yes, I agree but it’s where you pitch it. I think we have to be realistic and say that more is possible but a full house every game - midweek in particular - isn’t achievable in L1.North Lower Neil said:
I wasn't suggesting they keep doing free tickets, I was talking about relatively low season ticket prices and how having more in the stadium albeit paying a similar total can be beneficial.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.8 -
Its great to hear opinions from people who have experience and made the growth of the fan base a success previously. Seems to be an undercurrent at present any thought/opinion other than everything the club does is brilliant should be knocked downsouthamptonaddick said:
I appreciate that you used to work for the club and what you post is your opinion based on those experiences but sometimes you do come across as bitter and miserable and it seems that no matter what initiative the club come up with you could have done better.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.11 -
I think you can cross him off your subscription list.Airman Brown said:
I really couldn’t give a toss what you think of me. These are the facts, not opinion. If people want to pretend the ground was full yesterday or catering etc compensates fully for ticket revenue they are just wrong.southamptonaddick said:
I appreciate that you used to work for the club and what you post is your opinion based on those experiences but sometimes you do come across as bitter and miserable and it seems that no matter what initiative the club come up with you could have done better.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.
He does have a point that some of your posts do often come across as "I know best and wouldnt have done that" and whilst I appreciate that you have previous experience, you do seem to be pretty miserable after a pretty uplifting game.
I know you couldnt give a toss what I think either, which is fine by me.13 -
Or alternatively some people just select any evidence which fits their preconception and discard anything else. That’s the world we live in, sadly. Miserable?Off_it said:
I think you can cross him off your subscription list.Airman Brown said:
I really couldn’t give a toss what you think of me. These are the facts, not opinion. If people want to pretend the ground was full yesterday or catering etc compensates fully for ticket revenue they are just wrong.southamptonaddick said:
I appreciate that you used to work for the club and what you post is your opinion based on those experiences but sometimes you do come across as bitter and miserable and it seems that no matter what initiative the club come up with you could have done better.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.
He does have a point that some of your posts do often come across as "I know best and wouldnt have done that" and whilst I appreciate that you have previous experience, you do seem to be pretty miserable after a pretty uplifting game.
I know you couldnt give a toss what I think either, which is fine by me.
12 -
Lol. Sorry Airman but I dont follow you - or anyone - on Twitter. Just going purely by your comments on here.
Although i note that even you "happy" in that tweet has a little barb in it.2 - Sponsored links:
-
Yes, I think any further delay in appointing JJ is foolish/pointless. Does anyone think we would should wait to see how the Morecambe game goes, and if so what will that tell us? You’re quite right I try not to do platitudes and arselicking, but that’s a long way from being miserable.Off_it said:Lol. Sorry Airman but I dont follow you - or anyone - on Twitter. Just going purely by your comments on here.
Although i note that even you "happy" in that tweet has a little barb in it.
You correctly say you don’t have an overview of what I do or think. My question then is his how reasonable it is to have a public opinion about it. And why should anyone care? If what I’m saying isn’t true that’s another matter.0 -
At £5 a pint, they probably made enough to half that £50k loss.Airman Brown said:
I really couldn’t give a toss what you think of me. These are the facts, not opinion. If people want to pretend the ground was full yesterday or catering etc compensates fully for ticket revenue they are just wrong.southamptonaddick said:
I appreciate that you used to work for the club and what you post is your opinion based on those experiences but sometimes you do come across as bitter and miserable and it seems that no matter what initiative the club come up with you could have done better.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.
In the whole scheme of things even at a £50k loss - which I hope you've compounded over the years
- shouldn't cost the Club more than a couple of agent's fees charged for a loan player. And we've paid out for plenty of those in the past few years.
You just keep posting the facts that the majority of us really want to hear - both good and not so good - to give us a more transparent view of the sheer scale of the finances and operation that are involved in running a League 1 Club.
Still need to see a top, top, notch CEO to run the Club full time from here in the South East. I think that TS is struggling to pass on those reins until he finds the right person for that roll who he can trust. Particularly when his latest words specifically query some of the current operational side of the Club.3 -
VAT and alcohol tax will take out nearly £2 of that fiver. Cost of sale will likely take out a similar amount. The delivery is franchised out and we don’t know the detail, but my guess is the club would be lucky to make 50p a pint.Addickted said:
At £5 a pint, they probably made enough to half that £50k loss.Airman Brown said:
I really couldn’t give a toss what you think of me. These are the facts, not opinion. If people want to pretend the ground was full yesterday or catering etc compensates fully for ticket revenue they are just wrong.southamptonaddick said:
I appreciate that you used to work for the club and what you post is your opinion based on those experiences but sometimes you do come across as bitter and miserable and it seems that no matter what initiative the club come up with you could have done better.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.
In the whole scheme of things even at a £50k loss - which I hope you've compounded over the years - shouldn't cost the Club more than a couple of agent's fees charged for a loan player. And we've paid out for plenty of those in the past few years.
You just keep posting the facts that the majority of us really want to hear - both good and not so good - to give us a more transparent view of the sheer scale of the finances and operation that are involved in running a League 1 Club.
Still need to see a top, top, notch CEO to run the Club full time from here in the South East. I think that TS is struggling to pass on those reins until he finds the right person for that roll who he can trust. Particularly when his latest words specifically query some of the current operational side of the Club.
It’s an interesting question how many pints are sold but let’s assume a high 10,000 yesterday for argument’s sake, which means £5k profit. Then deduct the beer that would have been sold without the promotion (half?). You can see why some assumptions people make are way off.
The numbers will be off, but you get the point.
I’m just interested in this stuff and always have been, long before I worked for the club, as can be seen from my involvement in the 1990s.We absolutely need a chief exec. Why are there still signs around the ground saying it’s compulsory to wear a mask? Why hasn’t the operations director had them taken done. Is it because he doesn’t even know they are there?20 -
I have no problem with anyone expressing an opinion particularly an informed opinion.
With regard to what we will learn from Morecambe or the next four fixtures hopefully confirmation this is more than a new manager bounce.
After 1 loss in 10 games last season TS entrusted his football executive GR, SG, NA and SA to deliver a positive season in line with the business plan they all signed into.
Any sane CEO would want to evaluate why it did not work particularly when he has had to fund the pay off to the previous manager.
Personally from the moment GR was appointed I suspected the job description for the Head Coach was probably going to be a step too far for many in the EFL. It may need to be revisited.
There are boxes to be ticked way beyond any given match day performance or result.
I imagine TS has given JJ the time and space to handle the priorities. JJ has met those demands exceptionally well.
As a football club it defines the purpose of the whole organisation but you cannot simply ignore the principles of the business which facilitate that end deliverable. That means working to a defined business plan. Now you may not give a shit about any concept of a business plan but TS does not have that luxury does he?
He will need to gauge any managers ability to contribute and work to the club business plan.
Yesterday was a hugely successful day, wherever you may or may not wish to position its relevance in the overall scheme of the clubs history, not least because it registered at a level (arguably not on anyone’s tick list) not previously personally experienced by TS, GR or any number of the players.
It spoke to what this club actually is and what can be achieved. They were all in the house. They all got to see and experience what it means.
And for that it was an extremely positive outcome. How about we just respect it.11 -
I still don’t see what we will learn (negatively) from the next four/five games. How many will we have to lose before concluding JJ is the wrong choice - all of them?
I think we agree, @Grapevine49, that Adkins alone is not a sufficient explanation for what happened before he left and that there must be a more complicated explanation, whether that is trying to impose a structure or a style of play or a recruitment operation, but it is almost impossible that Jackson is that problem.
in the meantime, if you were in his shoes you would ask why you have not been appointed and you would certainly be unimpressed to read the owner announcing that you would, if told, revert to assistant in due course. That is presumptuous, at best, and you can assume that he was prepared for that question after the game yesterday.
Getting back to the issue, I imagine that yesterday was what Sandgaard thought he was buying in 2020. He has had to wait a long time for it and nobody should begrudge him the moment. I certainly don’t.24 -
Bit harsh that mate. He didn't say he could do better / has done better. Just laid out the basic financials based on his experience.southamptonaddick said:
I appreciate that you used to work for the club and what you post is your opinion based on those experiences but sometimes you do come across as bitter and miserable and it seems that no matter what initiative the club come up with you could have done better.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.9 -
Superb Initiative. Used my free tickets for family members. They had a great day out. Atmosphere was amazing and I'm sure everyone who got a free ticket will be tempted to buy one for a future game.
I didn't use the catering yesterday, it's normally awful (although has improved in recent weeks) I did see the club had drafted in some extra catering vans to ease the pressure/
I would say I've been to the majority of away games this season and most of the catering at those grounds is also sub par. So we are not alone in that.
Anyways, great work by the marketing team, from the sloppy execution of the season ticket 'offers' this is definitely a feather in their hat.
3 -
Sorry if I hit a nerve.Airman Brown said:
I really couldn’t give a toss what you think of me. These are the facts, not opinion. If people want to pretend the ground was full yesterday or catering etc compensates fully for ticket revenue they are just wrong.southamptonaddick said:
I appreciate that you used to work for the club and what you post is your opinion based on those experiences but sometimes you do come across as bitter and miserable and it seems that no matter what initiative the club come up with you could have done better.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.
The facts you speak of are your opinion of the facts as we have no access to information from inside the club of what they expect the additional income to be from yesterdays promotion over the coming season.
They managed to get additional bums on seats to see a great game and a team play bright attacking football that resulted in an excellent win.
It may or may not add thousands of lapsed or additional supporters but in my opinion it was a successful promotion.
I am not expecting 25k at the next game or maybe again this season but in my opinion I believe that it will add a higher attendance of home supporters as the season progresses.
At the end of the day if TS is willing, according to your figures, take a £50k hit then he, based on his business experience, believes in the long run it will pay off.
Results will always be a factor in adding additional support and as you do I believe JJ and JE should be installed immediately to give us the best chance of achieving those results and in turn getting us to promotion.
2 -
Hopefully the right people are working to use the data from the giveaway to target offers etc to turn people who will go when its free to people who might pay a tenner, then twenty, then, you know. Of course the data will only contain existing ST holders as no info was asked on who the tickets might be ending up with, but there you go. It demonstrated that there is a long tail in demand for CAFC that will turn out for a) big games and b) cheap or free tickets.0
-
The home game against the league leaders, the up turn in team performance and the release of the half season tickets coincided nicely. I wager that fillthevalley was partly seen as a method to get more of those half season tickets sold.Us winning was the gamble paying off, and I hope it all draws more fans to games even if just on Saturdays.3
- Sponsored links:
-
Again shows to me that the average ticket price is ordinarily far too expensive.I realise the reality is that cost base drives the ticket price but the solution is to be bold and imaginative with pricing.I think 2 for 1 type offers (to get parents and kids or friends attending together) and buy 2 home matches get the third for free style offers are needed ongoing.1
-
You not in Gravesend any more mate? I saw everyone else yesterday, didn’t bump into you. Their all buzzing for Morecambe away.DA9 said:Best sight of the day for me, walking down to crayford station to get the famous loop train just before 2pm, woman with three small kids all decked out in Charlton scarfs walking just in front of me, Hoping it was they’re first taste, never seen them before, really hope the atmosphere and result brings them back, in fact, that’s what this promotion was all about. Crucial result for more reasons than the three points.0 -
If only you could have organised it (better) 🤣Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.2 -
No, moved to Bexley area in the summer, I was in the fans bar for a couple of quick ones after the game.Greenhithe said:
You not in Gravesend any more mate? I saw everyone else yesterday, didn’t bump into you. Their all buzzing for Morecambe away.DA9 said:Best sight of the day for me, walking down to crayford station to get the famous loop train just before 2pm, woman with three small kids all decked out in Charlton scarfs walking just in front of me, Hoping it was they’re first taste, never seen them before, really hope the atmosphere and result brings them back, in fact, that’s what this promotion was all about. Crucial result for more reasons than the three points.0 -
Got a lift to Feltham station, 50 minutes later at Blackheath - brilliant. Pre and post match supping in Blackheath - brilliant. 14.33 out of of Blackheath, platform packed with Charlton - brilliant. Heads bobbing down a packed Floyd Rd - brilliant. Slow to get in AC stand, but, in time for kick off - brilliant. We got a half time pint - brilliant. Atmosphere - brilliant. Effort put in by the men in red - absolutely f'in brilliant. 50 minute trip back to Feltham where our lift was waiting - a fantastic day out - thanks TS20
-
7 -
I didn’t and don’t see a need for personal comments about someone you don’t know. However, it’s not an opinion or even debatable to point out that you can’t make up, say, £15 average net ticket income from sales of other things on the day, because even if an individual spends another £15 (which on average they won’t) the majority of it will be absorbed by cost of sale VAT/alcohol tax). That doesn’t change over time or ownership and it is true at every ground in the country and always will be.southamptonaddick said:
Sorry if I hit a nerve.Airman Brown said:
I really couldn’t give a toss what you think of me. These are the facts, not opinion. If people want to pretend the ground was full yesterday or catering etc compensates fully for ticket revenue they are just wrong.southamptonaddick said:
I appreciate that you used to work for the club and what you post is your opinion based on those experiences but sometimes you do come across as bitter and miserable and it seems that no matter what initiative the club come up with you could have done better.Airman Brown said:
The profit on the extra spend is relatively trivial because of the cost of sale and the people who spend nothing. It’s unlikely to be £2 per head on average. The value of a zero priced ticket is in repeat purchase, which potentially is a huge multiplier effect.North Lower Neil said:
It's a loss leader in a way too - yeah people might spend a bit less on a ticket but they buy food and drink in the ground, they buy a programme, they get a shirt because they are going....Croydon said:Atmosphere was superb, so much for the worries about 'plastics'.
Should drop all ST prices next season, like Bradford City have done, to get as many in as possible week in week out.
I would guess that yesterday cost the club about £50k in lost ticket revenue. You might regard that as a worthwhile investment (it was certainly successful in its own terms) but if you keep doing it then the likely effect will be to increase losses, not reduce them.There are other ways of doing it that don’t cost anything like the same money, however.
The facts you speak of are your opinion of the facts as we have no access to information from inside the club of what they expect the additional income to be from yesterdays promotion over the coming season.
They managed to get additional bums on seats to see a great game and a team play bright attacking football that resulted in an excellent win.
It may or may not add thousands of lapsed or additional supporters but in my opinion it was a successful promotion.
I am not expecting 25k at the next game or maybe again this season but in my opinion I believe that it will add a higher attendance of home supporters as the season progresses.
At the end of the day if TS is willing, according to your figures, take a £50k hit then he, based on his business experience, believes in the long run it will pay off.
Results will always be a factor in adding additional support and as you do I believe JJ and JE should be installed immediately to give us the best chance of achieving those results and in turn getting us to promotion.
“Additional income over the coming season” is why you do it. It is all about increasing future ticket revenue, absolutely. Hopefully, it will underpin half season ticket sales, which could be worth £50k in total in a good year (that would be about 500). That is why we have always done promotions.Even then, however, that isn’t all additional revenue because most people who come again or buy half seasons would have attended at least some future games anyway.7 -
Saturday was great.
Really great.
I estimate the real bums actually on seats attendance was around 22k.
Fantastic turn out, and made the more enjoyable because the attendance was in every way bigger than the capacity of the Toolbox, which has never been completely full anyway.2 -
Hotels make the bulk of their gross profit from filling rooms, not from F&B etc. Agree with Rick that it is same for football clubs re filling seats.
An offer like Saturday’s has to be about hooking people in to buy seats in future. I hope the club is already seeing some return in half ST sales.
Appointing JJ would add a lot of momentum to that.3 -
The main difference between AB and most of the rest of us including me is he has been there and done it, so please keep the analysis coming @Airman Brown.
Also worth noting the club weren’t even on this page before the recent FF and FTV meeting, Altho neither directly involved in this one. I’m interested to know the detail of the intent behind this approach.
As I mentioned way back I would be far more radical and among other things restructure ticketing including at this level make kids tickets very cheap if not free, take the opportunity of League One to rebuild our support.6
