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ITV to screen in - game ad breaks
clive
Posts: 20,070
ITV will screen in-game commercials for the first time during Thursday’s Six Nations Championship opener between France and Ireland at Stade de France. The broadcaster’s new rights deal includes the option to air two split-screen adverts before a scrum is set in each half of every match of the Six Nations
If the Six Nations experiment is a success , there is a possibility ITV could sell in-game commericals for its coverage of this summer’s World Cup, when there all matches will feature a three-minute water break in the middle of each half to help players cope with the extreme heat.
https://www.theguardian.com/sport/2026/feb/04/itv-in-game-ad-breaks-first-time-rugby-six-nations-television
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Comments
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Can’t wait for this nonsense to be used at the World Cup 🙄0
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Eurgh.4
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Reminds me of when ITV got the Formula 1 deal in the late 90s and would go to a break, and on return there had been 5 position changes and 2 crashes. Or when ITV HD went to a break at the start of the England vs USA World Cup 2010 game and missed the opening goal.12
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sigh..0
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ITV are terrible for sport.14
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3 minute water breaks?! does anybody drink water for 3 minutes straight? 20 seconds that's it. so NJ can change his tactics.. could do a quick ad for tomorrows Corrie i guess..0
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Yuck. A slippery slope.0
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"If the Six Nations experiment is a success ," how do they quantify that? of course it will be a success to them
I detest adverts with a passion. I hardly watch Amazon Prime TV now because of the adverts. I hardly watch live tv because of the adverts, and i watch on catch-up (but even they now have ads you can't skip).
This trial will only go one way from here
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Imagine the viewing figures for things like World Cup Finals if they do it there as well. Nobody will watch their drivel.0
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If you're accustomed to watching American sports like I am then it won't bother you that much.
Nearly all football fans sit in a sponsored stadium and stare at ad boards for 90 mins every game anyway, the main difference is on TV you can see the ads on the shirts and shorts better!0 -
Sponsored links:
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ITV = money grabbing snakes...0
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To be fair under Nathan Jones we have significant breaks in play when the goalkeeper completely out of nowhere suffers a debilitating injury, the outfield players have a little team talk with the manager whilst the ‘keeper is miraculously being revived by the physio and then play resumes.Karim_myBagheri said:3 minute water breaks?! does anybody drink water for 3 minutes straight? 20 seconds that's it. so NJ can change his tactics.. could do a quick ad for tomorrows Corrie i guess..0 -
I tend to watch the football rather than stare at ad boards for 90 minutes tbh unless the football is shite. So actually yea you are correct.sam3110 said:If you're accustomed to watching American sports like I am then it won't bother you that much.
Nearly all football fans sit in a sponsored stadium and stare at ad boards for 90 mins every game anyway, the main difference is on TV you can see the ads on the shirts and shorts better!
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Soon it'll be 90 minutes of ads during which a game of football will break out for five minutes on 45 and 85 minutes.2
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It seems lately that sport is an interruption to the main event of having lingering close ups of managers waving their arms or writing something or in Guardiola's case spitting or of fans crying or instant replays when the play is going on.......0
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Do they have in game ads on televised "soccer" games?sam3110 said:If you're accustomed to watching American sports like I am then it won't bother you that much.
Nearly all football fans sit in a sponsored stadium and stare at ad boards for 90 mins every game anyway, the main difference is on TV you can see the ads on the shirts and shorts better!0 -
And then they'll spent two hours talking about it in the studio.LargeAddick said:Soon it'll be 90 minutes of ads during which a game of football will break out for five minutes on 45 and 85 minutes.1 -
Strategic time-outs in cricket.Karim_myBagheri said:3 minute water breaks?! does anybody drink water for 3 minutes straight? 20 seconds that's it. so NJ can change his tactics.. could do a quick ad for tomorrows Corrie i guess..0 -
Itv - death on a stick0
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If we all told the company being advertised we won’t buy their stuff because of this……0
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Sponsored links:
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I remember watching a World Cup game in Asia in 2006, Cambodia I think, where they went to an advert before most corners. And didn't always come back on time either...0
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Worst channel ever to do sports . Almost guaranteed that we’ll have adverts during the drinks breaks during The Word Cup .
The game is finished0 -
The latest step in the race to the bottom enshitification of everything in our society.
Pure rent seeking by corporations, no value added just ways to extract more money.5 -
When I watch anything with ads I usually pause the programme at the start for 10-15 mins whilst I get myself a brew/chocolate/ take a crap and then restart it. Then when it comes to the ads I just fast forward through them.Swisdom said:
"If the Six Nations experiment is a success ," how do they quantify that? of course it will be a success to them
I detest adverts with a passion. I hardly watch Amazon Prime TV now because of the adverts. I hardly watch live tv because of the adverts, and i watch on catch-up (but even they now have ads you can't skip).
This trial will only go one way from here
Are PG still using monkeys in their ads ??1 -
If we know the water break is 3 minutes in length and the game is stopped, I don't particularly see the issue.
Pearl clutching over watching grown men drink water whilst pundits talk about the opening 20 minutes of nothingness is a bit much.
Just before a scrum where you don't know how long the set-up will take or how long until play resumes is another matter. Like having an advert before a corner.2 -
Because it’s the start of a slippery slope . First drinks breaks , next injuries and substitutions. Might as well get it over and done with and have four quarters because that’s what it will lead to .SELR_addicks said:If we know the water break is 3 minutes in length and the game is stopped, I don't particularly see the issue.
Pearl clutching over watching grown men drink water whilst pundits talk about the opening 20 minutes of nothingness is a bit much.
Just before a scrum where you don't know how long the set-up will take or how long until play resumes is another matter. Like having an advert before a corner.2 -
.....And Frank chewing gum with his mouth gaping open...iaitch said:It seems lately that sport is an interruption to the main event of having lingering close ups of managers waving their arms or writing something or in Guardiola's case spitting or of fans crying or instant replays when the play is going on.......1 -
Games gone...0
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Greed is everywhere in society, not content with making a tidy profit, investors demand more.cantersaddick said:The latest step in the race to the bottom enshitification of everything in our society.
Pure rent seeking by corporations, no value added just ways to extract more money.
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Rather watch 80 minutes of adverts than a 6 nations game
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