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2026/27 Season Tickets (Pricing and Message from Gavin Carter, pg.8)
Comments
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More rounds for you to buy in the Rad then. Look forward to it.Henry Irving said:I'll qualify for the old codgers rate next season so should save £100 to £120 based on last years rates.0 -
There's only really 2/3 popular blocks in the NU, always plenty of tickets available. Should be aiming to make that a sold out end for most games, end of that day that's where the atmosphere comes from.Covered End said:Personally I am surprisingly pleased.
Our Upper Covered End renewals are up from £460 to £490, but tbh I was anticipating £550, in line with the price charged to new holders after the playoffs win.
I wonder if they sold few at that price and realised their mistake.0 -
If anyone is having issues with U12 season ticket prices in the family stand, the club will sort it over the phone, so I got mine sorted, one going up to U18 level, and one remaining at the free level4
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What's a "round"?Chippycafc said:
More rounds for you to buy in the Rad then. Look forward to it.Henry Irving said:I'll qualify for the old codgers rate next season so should save £100 to £120 based on last years rates.4 -
My loyalty is being rewarded with an £85 increase on last year's price. As someone mentioned, there are winners and losers in this pricing structure. I (along with the other 4 season ticket holders I attend with) are very much on the losing side in this one.fenaddick said:I do think it's interesting (and good!) that renewing is cheaper than last season's price hikes. Marketing wise it's quite a nice idea as it rewards loyalty. No idea what it might mean in terms of losses financially. Would be nice if they kept it every season though
It will probably result in us all not renewing as we fancy a bit of non League next season so Cray Wanderers, Cray Valley PM, Welling United, VCD here we come!1 -
Oh I’m not by any means saying it’s perfect and an £85 hike is tough to stomach for sure, hope it didn’t come across as me saying otherwisetallboy said:
My loyalty is being rewarded with an £85 increase on last year's price. As someone mentioned, there are winners and losers in this pricing structure. I (along with the other 4 season ticket holders I attend with) are very much on the losing side in this one.fenaddick said:I do think it's interesting (and good!) that renewing is cheaper than last season's price hikes. Marketing wise it's quite a nice idea as it rewards loyalty. No idea what it might mean in terms of losses financially. Would be nice if they kept it every season though
It will probably result in us all not renewing as we fancy a bit of non League next season so Cray Wanderers, Cray Valley PM, Welling United, VCD here we come!0 -
Not suggesting you should, but would moving to a less expensive seat not be an option if you wanted to continue going?, obviously if there is a cheaper option available. Understand if it’s a principle decision, we all have that right. I find it sad people feel they’re only option is to stop going, I’m very much the believer of the more the merrier.tallboy said:
My loyalty is being rewarded with an £85 increase on last year's price. As someone mentioned, there are winners and losers in this pricing structure. I (along with the other 4 season ticket holders I attend with) are very much on the losing side in this one.fenaddick said:I do think it's interesting (and good!) that renewing is cheaper than last season's price hikes. Marketing wise it's quite a nice idea as it rewards loyalty. No idea what it might mean in terms of losses financially. Would be nice if they kept it every season though
It will probably result in us all not renewing as we fancy a bit of non League next season so Cray Wanderers, Cray Valley PM, Welling United, VCD here we come!0 -
Come sit next to me Bob...bobmunro said:Just received a nice email from the club with the subject:
‘Your seat for 2026/27 is waiting’.
They are becoming masters in the art of taking the piss.0 -
Yes for my 12 YO, who is 13 in September I emailed the ticket office - despite saying on the ticket portal I didn’t have the option to change the age category- they emailed back to say they’d fixed it for her at least and have now moved her into the under 18 category for her season ticket renewalRothko said:If anyone is having issues with U12 season ticket prices in the family stand, the club will sort it over the phone, so I got mine sorted, one going up to U18 level, and one remaining at the free level0 -
I understand the resoning for going to fewer games, but I dont really get the concept of going and following a new team full time.3
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As my seat is in the AC stand block D, i welcome the new zonal system. Disappointed about VG discount but hey ho, it does seem that every year there are gripes about pricing and seats being moved.
Not good re the west stand guys but not the first time. I was a season ticket holder with my son in block C of the AC stand in 98. When we got promoted fans were asked to buy an addition seat for the premiership. For some bizarre reason we got punted out and had to endure a season in the upper west stand at the JS end. i heard of others who had similar issues.
The club did apologise via Pete Varney but they wouldn't move out the ones in our seats in the AC stand. Course we went down and our seats magically became available again as those who parked their arse were premiership wonders.0 -
Well you know how many of us their are.Henry Irving said:
What's a "round"?Chippycafc said:
More rounds for you to buy in the Rad then. Look forward to it.Henry Irving said:I'll qualify for the old codgers rate next season so should save £100 to £120 based on last years rates.0 -
The club can’t say they was not told about the price increases of £85 in the 4 blocks in the West Stand would not be popular but that’s their decision to stick with it.tallboy said:
My loyalty is being rewarded with an £85 increase on last year's price. As someone mentioned, there are winners and losers in this pricing structure. I (along with the other 4 season ticket holders I attend with) are very much on the losing side in this one.fenaddick said:I do think it's interesting (and good!) that renewing is cheaper than last season's price hikes. Marketing wise it's quite a nice idea as it rewards loyalty. No idea what it might mean in terms of losses financially. Would be nice if they kept it every season though
It will probably result in us all not renewing as we fancy a bit of non League next season so Cray Wanderers, Cray Valley PM, Welling United, VCD here we come!
Then as someone has pointed out they will now honour the other zone prices from this season into next.
A shame that was not made more clearly in the original pricing chart.0 -
They sent me that email just a day after telling me my seat (for 25 years) in Lower West is no longer available to to 'revised hospitality arrangements'!!! Left hand/right hand?!bobmunro said:Just received a nice email from the club with the subject:
‘Your seat for 2026/27 is waiting’.
They are becoming masters in the art of taking the piss.1 -
Its not just the price increase thats driving the decision. We are a group of Dads with grown up Sons and Daughters coming along. The "Sons and Daughters" are finding it difficult to get along to every game making their season tickets not worthwhile financially even when getting in guests. There was always going to have to be a decision made and the 20% price increase has swung it towards not renewing.Sword65pf said:
Not suggesting you should, but would moving to a less expensive seat not be an option if you wanted to continue going?, obviously if there is a cheaper option available. Understand if it’s a principle decision, we all have that right. I find it sad people feel they’re only option is to stop going, I’m very much the believer of the more the merrier.tallboy said:
My loyalty is being rewarded with an £85 increase on last year's price. As someone mentioned, there are winners and losers in this pricing structure. I (along with the other 4 season ticket holders I attend with) are very much on the losing side in this one.fenaddick said:I do think it's interesting (and good!) that renewing is cheaper than last season's price hikes. Marketing wise it's quite a nice idea as it rewards loyalty. No idea what it might mean in terms of losses financially. Would be nice if they kept it every season though
It will probably result in us all not renewing as we fancy a bit of non League next season so Cray Wanderers, Cray Valley PM, Welling United, VCD here we come!
The Dads are going non-league and we will have to find another way of having quality time with our offspring.1 -
That’s a shame but perfectly understandable, as I said in a previous post any decision is completely down to the individual and should be respected by others, just wanted to say I wasn’t trying to pry.👍tallboy said:
Its not just the price increase thats driving the decision. We are a group of Dads with grown up Sons and Daughters coming along. The "Sons and Daughters" are finding it difficult to get along to every game making their season tickets not worthwhile financially even when getting in guests. There was always going to have to be a decision made and the 20% price increase has swung it towards not renewing.Sword65pf said:
Not suggesting you should, but would moving to a less expensive seat not be an option if you wanted to continue going?, obviously if there is a cheaper option available. Understand if it’s a principle decision, we all have that right. I find it sad people feel they’re only option is to stop going, I’m very much the believer of the more the merrier.tallboy said:
My loyalty is being rewarded with an £85 increase on last year's price. As someone mentioned, there are winners and losers in this pricing structure. I (along with the other 4 season ticket holders I attend with) are very much on the losing side in this one.fenaddick said:I do think it's interesting (and good!) that renewing is cheaper than last season's price hikes. Marketing wise it's quite a nice idea as it rewards loyalty. No idea what it might mean in terms of losses financially. Would be nice if they kept it every season though
It will probably result in us all not renewing as we fancy a bit of non League next season so Cray Wanderers, Cray Valley PM, Welling United, VCD here we come!
The Dads are going non-league and we will have to find another way of having quality time with our offspring.0 -
clb74 said:
@ElfsborgAddick is always after a freebie.Alwaysneil said:I agree with my learned friend @ElfsborgAddickI have never had any problems with that my miserable friend.I am waiting on this for the Norwich game.0 -
According to the letter from Gavin Carter, the new zone won't be used for existing ST holders until the following season, 27/28?tallboy said:
My loyalty is being rewarded with an £85 increase on last year's price. As someone mentioned, there are winners and losers in this pricing structure. I (along with the other 4 season ticket holders I attend with) are very much on the losing side in this one.fenaddick said:I do think it's interesting (and good!) that renewing is cheaper than last season's price hikes. Marketing wise it's quite a nice idea as it rewards loyalty. No idea what it might mean in terms of losses financially. Would be nice if they kept it every season though
It will probably result in us all not renewing as we fancy a bit of non League next season so Cray Wanderers, Cray Valley PM, Welling United, VCD here we come!
For those whose seats move into a higher pricing band, we will honour the 2025/26 zoning price for the 2026/27 season.1 -
Good spot! - Just looked and and it looks like your right (up to a point!). My renewal price on the ticketing system is being quoted as £490 (up from £460) and not £545 as in the graphic.killerandflash said:
According to the letter from Gavin Carter, the new zone won't be used for existing ST holders until the following season, 27/28?tallboy said:
My loyalty is being rewarded with an £85 increase on last year's price. As someone mentioned, there are winners and losers in this pricing structure. I (along with the other 4 season ticket holders I attend with) are very much on the losing side in this one.fenaddick said:I do think it's interesting (and good!) that renewing is cheaper than last season's price hikes. Marketing wise it's quite a nice idea as it rewards loyalty. No idea what it might mean in terms of losses financially. Would be nice if they kept it every season though
It will probably result in us all not renewing as we fancy a bit of non League next season so Cray Wanderers, Cray Valley PM, Welling United, VCD here we come!
For those whose seats move into a higher pricing band, we will honour the 2025/26 zoning price for the 2026/27 season.
Now going to start off a new set of conversations about whether we renew or not.
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So if you are ‘bumped’ up a zone you get a years grace before the price hits but if you are displaced because they want your seat for hospitality there is no financial compensation?tallboy said:
Good spot! - Just looked and and it looks like your right (up to a point!). My renewal price on the ticketing system is being quoted as £490 (up from £460) and not £545 as in the graphic.killerandflash said:
According to the letter from Gavin Carter, the new zone won't be used for existing ST holders until the following season, 27/28?tallboy said:
My loyalty is being rewarded with an £85 increase on last year's price. As someone mentioned, there are winners and losers in this pricing structure. I (along with the other 4 season ticket holders I attend with) are very much on the losing side in this one.fenaddick said:I do think it's interesting (and good!) that renewing is cheaper than last season's price hikes. Marketing wise it's quite a nice idea as it rewards loyalty. No idea what it might mean in terms of losses financially. Would be nice if they kept it every season though
It will probably result in us all not renewing as we fancy a bit of non League next season so Cray Wanderers, Cray Valley PM, Welling United, VCD here we come!
For those whose seats move into a higher pricing band, we will honour the 2025/26 zoning price for the 2026/27 season.
Now going to start off a new set of conversations about whether we renew or not.Have I got that right?0 -
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Just out of curiosity, when is my eldest no longer eligible for the U12 ticket. He is 11 currently and will be when the season starts but turns 12 in September. Will I be able to buy him an U12 ticket still or will he no longer be eligible?0
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They should allow it (u12) as did when my daughter was 11 turning 12 also Septemberkidbrookeaddick said:Just out of curiosity, when is my eldest no longer eligible for the U12 ticket. He is 11 currently and will be when the season starts but turns 12 in September. Will I be able to buy him an U12 ticket still or will he no longer be eligible?
but now she’s move into the under 18 category1 -
Should be age at 1 August but not 100% clear.kidbrookeaddick said:Just out of curiosity, when is my eldest no longer eligible for the U12 ticket. He is 11 currently and will be when the season starts but turns 12 in September. Will I be able to buy him an U12 ticket still or will he no longer be eligible?
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I'm not sure. I've asked the others in my group to log onto the ticketing system to see what it quotes them to renew.valleynick66 said:
So if you are ‘bumped’ up a zone you get a years grace before the price hits but if you are displaced because they want your seat for hospitality there is no financial compensation?tallboy said:
Good spot! - Just looked and and it looks like your right (up to a point!). My renewal price on the ticketing system is being quoted as £490 (up from £460) and not £545 as in the graphic.killerandflash said:
According to the letter from Gavin Carter, the new zone won't be used for existing ST holders until the following season, 27/28?tallboy said:
My loyalty is being rewarded with an £85 increase on last year's price. As someone mentioned, there are winners and losers in this pricing structure. I (along with the other 4 season ticket holders I attend with) are very much on the losing side in this one.fenaddick said:I do think it's interesting (and good!) that renewing is cheaper than last season's price hikes. Marketing wise it's quite a nice idea as it rewards loyalty. No idea what it might mean in terms of losses financially. Would be nice if they kept it every season though
It will probably result in us all not renewing as we fancy a bit of non League next season so Cray Wanderers, Cray Valley PM, Welling United, VCD here we come!
For those whose seats move into a higher pricing band, we will honour the 2025/26 zoning price for the 2026/27 season.
Now going to start off a new set of conversations about whether we renew or not.Have I got that right?
It does seem unfair if it is as you state.0 -
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But surely you want to grow the fanbase. Your existing fanbase will eventually die off so you need to recruit "new'blood". Obviously friends & family will help but to only a certain extent.Henry Irving said:My East Stand ticket has gone down in price due to the re-zoning plus I now get, for the first time, the over 65 rate. Extra money to not spend in ground or shop.
If I read it correctly, for most of those renewing it is not the predicited by some massive increase, the opposite in fact.
For lapsed or new fans it is a hit but that is a reward for existing "customers".
Valley Gold would appear to be being nationalised.
As one of the museum volunteers said today he already has two memberships, VG and a ST, and doesn't want a third.
It seems the VG "entity" (strange choice of word in a well written letter from the chairman) will be merged with or pushed aside in order to give substance to the membership scheme. I agree with Fanny that not having this in place well ahead of the first away game of next season is a recipe for disaster.0 -
My eldest turned 12 in late August 25, and got that as his last season on a cheap one, the season ticket comes with an age verification card, and then it needed manual intervention to get it over the line this year at the U18 price range.superclive98 said:
Should be age at 1 August but not 100% clear.kidbrookeaddick said:Just out of curiosity, when is my eldest no longer eligible for the U12 ticket. He is 11 currently and will be when the season starts but turns 12 in September. Will I be able to buy him an U12 ticket still or will he no longer be eligible?1 -
I must admit I can't recall what I paid last year for 3 tickets, actually just found it, so up over 10%.... hhmmm.
Starting to wonder if my 3x Valley Gold is really worth it anymore.
But just like the past 34 years, I'll still renew.2 -
I am in a zone 2 seat over 65, so seeing a £40 increase from £375 for the 25/26 season, so a bit stiff, but not as high as I thought it would be a lot higher.0
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I personally find our ticketing strategy difficult to understand. In many cases, seats are priced higher than those at Premier League London clubs such as West Ham, Brentford and Fulham. While long-time fans will continue to pay, the club will struggle to grow a larger or younger fan base if local supporters can watch Premier League football nearby for less.
The reality is that Charlton used to be a truly local club, and that can no longer be said to be the case. Most current supporters travel in from across Kent rather than the immediate area.
At the same time, week after week the Valley has large numbers of empty seats. Even against Millwall we did not sell out.
If ticket prices were more competitive, the stadium would fill. The evidence is already there: the reasonably priced areas of the ground, such as the North Stand, consistently sell out. That suggests demand exists when the pricing makes sense.
The owners should also recognise that long-term revenue growth does not come from ticket prices alone. A fuller stadium drives atmosphere, loyalty and a larger fan base over time. Particularly in London, where you have so many clubs.
Even in the shorter term, lower ticket prices could be offset through increased sales. Also, bigger attendances bring more spending on food, drink and merchandise. A packed stadium is simply better for the club in every respect.
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